How to Create a 360 Car View to Enhance Customer Experience [2025]

A virtual car showroom helps you showcase all your available cars to potential buyers. But how a car looks from the outside is only half the experience.

I have a friend who runs a dealership and noticed something interesting – people who explore the interior digitally stay much longer on his listings.

In fact, virtual tours can increase conversion rates by up to 20% because they make buyers more confident.

Adding a 360-degree car view to your VR car showroom can double the interaction with your buyers.

In this article, I’ll show you how you can create and use a 360-degree car view on your WordPress site. You’ll also learn how to optimize it so your buyers stay engaged and take the next step.

So let’s get started,

TL;DR – Create a 360 Car View

• A 360-degree car view lets your buyers explore every angle of a car. It helps them make faster, confident decisions.
• It works by stitching wide-angle photos into one interactive tour that you can share on your website.
• Using car interior 360 views makes your customers feel more connected and builds trust before they visit your showroom.
• To create your tour in WordPress:
  • Install & activate WPVR.
  • Add a new tour, create scenes, set hotspots, and publish it.
• Make your tour interactive by adding contact forms, explainer videos, soothing music, and your brand logo.
• Optimize for mobile with gyroscope support so your buyers can explore the car from anywhere.
• Capture great images by using good lighting, removing distractions, and covering all key features.
• Final Verdict: Use WPVR to create an engaging 360 Car View that impresses your customers and boosts sales.

What is 360 Car View and How it Works

A 360 car view lets you explore a car from every angle, inside and out, right from your screen. It gives you a real feel of the car without having to visit the showroom.

​For example, you can use a 360 virtual tour car interior to check the dashboard, seats, and storage space virtually. This lets you feel confident about the car before stepping into the dealership.

It works by using multiple cameras or wide-angle lenses to capture all sides. The images are stitched into a smooth 360-degree virtual tour that you can navigate easily.

How Using Car Interior 360 Views Can Enhance The Experience of Your Customers

• Interior Impact: Adding a 360-degree interior view of the car online makes your customers curious and eager to explore. You allow them to experience the car’s inside without leaving home.
• Feature Highlights: Use hotspots to point out important interior features and show your expertise. Instead of giving plain brochures, you can create an interactive and engaging experience with cutting-edge technology.
• Emotional Connection: This interactive experience builds a connection with your buyers. They feel more involved and excited about your cars, which helps them make an informed decision.
• Test Drive: Interested customers are more likely to contact you to schedule a test drive. You are making it easy for them to take the next step, even when managing carryover inventory.
• Virtual Convenience: Busy professionals can explore cars online with your virtual showroom. Even if they don’t have time to visit in person, they can inspect the cars closely and enjoy 360 vehicle spins.
• In-Person Ready: After exploring cars virtually, your motivated buyers are ready for a real test drive. You can guide them smoothly from online interest to a showroom visit at your car dealership.
• Sales Opportunities: A 360 car interior showcase creates more chances for you to sell. Engaging buyers interactively increases their confidence and interest in your inventory.

How to Create a 360 Car View Easily in WordPress

Now, it’s time for you to create a 360 Car view on your own. I recommend that you use the best tool available for WordPress, which is WPVR

Follow these steps with me, and your 360-degree car view will be ready without any headache.

Step 1 – Install & Activate WPVR

• Go to WordPress Dashboard > Plugins > Add New
• Search for “WPVR” in the keyword field
• Click Install Now, then Activate

~ Here’s the guide for you to follow to install & activate WPVR.

Step 2 – Add New Tour

Once you’ve installed and activated WP VR on your WordPress Website, you’ll see that WP VR has been added to your dashboard.

• Hover over WPVR in the left sidebar and click “Add New Tour”.
• You’re now ready to start creating your first virtual tour.

After adding a new tour, you’ll be redirected to a new window. Here, you’ll have to add the title of the tour along with a Scene.

Step 3 – Add Scene & Publish

Here what you can do:

• Add Title: Enter a title for your tour. For example, I have given “360 Car View”
• Upload Scene: Click Upload to add a scene for the 360 virtual tour of your car.
• Preview Tour: Once you’ve clicked on the preview, you’ll get to see a tour preview of how the car’s 360 view will look at the front end.

Once you’ve clicked on the preview, you’ll get to see a tour preview of how the car 360 view will look at the front end.

• Publish Tour: If everything looks good, click Publish to make your tour live.

Step 4 – Add Hotspots

• Add Hotspots: Hotspots let you highlight specific elements in your virtual tour.
• Access Hotspots: After uploading a scene, click the Hotspot tab under the Scenes tab.

Let’s say you want to add a hotspot to your car seat. So now you have to,

• Hotspot ID: Enter a unique ID for your hotspot.
• Set Coordinates: Choose the element’s position using Pitch & Yaw.
• Customize Icon: Add a custom icon and choose its color.
• Add Content: Add text, images, or videos for On Hover and On Click actions.
• Save Hotspot: Click Update to add the hotspot to your tour.

Let’s have a look at the frontend view of this hotspot:

And this is how video content looks on a hotspot:

You can also use these features:

• Highlight with Videos: Use video hotspots to showcase each car.
• Add Feature Videos: Include full car reviews or separate videos for seats, AC, music system, and more.

• Free Version: The free WPVR lets you create complete car interior 360 views.
• Upgrade to Pro: WPVR Pro lets you customize and personalize your virtual tours with advanced features.

~ Learn more – How to Create a Virtual Car Showroom in the Automotive Industry

Make The 360 Car View More Interactive

Once you have the basic 360 views ready, you next have to put some effort into making them more interactive and interesting.

i. Add Contact Forms

Let’s say your showroom offers a test drive before purchasing a car, or you simply want to add a contact now section in your car tour. You’ll find these options in WPVR.

​Step 1 – Create a Form in Fluent Forms

• Install and activate Fluent Forms.
• Go to Fluent Forms on your WordPress dashboard and click Add New Form.
• Create a form from scratch or edit a template.
• Save the form when done.

Step 2 – Add Form to Your Virtual Tour

• Open or create a virtual tour in WPVR.
• Go to the Hotspot section and create a new hotspot.
• Set Hotspot ID, Pitch, and Yaw.
• Choose Fluent Form as the hotspot type.
• Select the form you created and add on Hover Content like “Click Here for Booking.
• Preview to confirm the form appears on your tour.

~ Learn more – How to Integrate Fluent Forms on a Virtual Tour

ii. Explainer Video to Add a Detailed Video

Include a thorough video explaining your services and the available cars that the buyer can see as they are taking the 360-degree car tour.

• ​Enable Explainer Video in the Advanced Controls of your tour.
• Paste your YouTube iframe in the field.
• Customize the video button’s icon and color in Control Buttons.
• Add your logo and description for more authority.
• Viewers can watch the video during the tour for detailed explanations.

~ Learn more – How to Set YouTube Explainer Videos Inside Virtual Tours

iii. Make The Tour Pleasant with Soothing Music

While taking the tour of the VR Car, you have the option to add background music to the tour. This way, your clients will be able to enjoy the 360-degree view with a delightful mind.

Here is the process:

• ​Edit or create a virtual tour and go to Advanced Controls.
• Enable Tour Background Music and upload an audio file or set a link.
• Choose Autoplay to play music automatically and Loop to repeat it.
• Publish the tour and embed it on a page or post.
• Visitors can use the Audio button to play or pause the music during the tour.

~ Learn more – How to Add Background Music to Virtual Tours

iv. Add Exterior & Interior Scenes in Your Virtual Tour

The best part of having a virtual tour in a car showroom is that you can add interior and exterior 360 views of cars in a single tour.

With the Scene Gallery Feature of WP VR, you can take the interior and exterior panorama images of a car and add them to a single virtual tour.

You can also make the tour more engaging by giving titles of each scene.

• ​Edit your car tour, go to Advanced Controls under the Generals tab.
• Turn on Scene Gallery.
• Publish and embed the tour; click the arrow at the bottom to open the gallery.
• Add scene titles for each car view to guide your buyers.
• Backend preview helps organize car scenes, but only the enabled gallery shows on the frontend.

~ Learn more – How to Set Up a Scene Gallery on Virtual Tours

v. Display Brand Company Logo & Information

• Boost Brand Recognition: Add your logo in the carshow360 tour so buyers instantly know it’s your brand. This helps your dealership stay memorable when they’re ready to buy.
• Build Trust & Credibility: Show your company details using 360-degree cameras to make buyers feel confident and connected. It builds trust before they even visit your showroom.
• Enhance Marketing Impact: Use WPVR in your dealer showroom to create an interactive, branded tour. It makes exploring your cars more engaging and professional.

~ Learn more – How to Add a Virtual Tour Icon or Your Company Logo in 360 Degree Tours

vi. Optimize The 360 Car View for Smartphones

• Mobile-Friendly Experience: With gyroscope support, your 360 car view will move naturally as you tilt your phone. It gives you a smooth and realistic way to explore every angle.
• Easy Access Anywhere: You can check out the car tour anytime, anywhere, right from your smartphone. It’s perfect when you’re on the go or away from the showroom.
• Better Engagement: The interactive view makes you feel more connected to the car. It helps you explore comfortably and make a quicker decision.

~ Learn more – How to Enable Gyroscope Sensor on 360 Virtual Tours

Tips to Capture Great 360 Images of a Car Interior

The first step for creating a perfect 360 view of a car is to take a good panoramic picture of the car’s interior.

To take one, you will need a 360-degree camera. You will find several such cameras at affordable prices out there.

• Check Out Awesome Virtual Tour Cameras for Your VR Car Showroom Photography.

Once you have the most suitable camera for you, here are some tips to help you take the 360 images properly.

i. Make Sure You Have Proper Light Sources When Capturing The Photo

• Check Lighting: Make sure your car has proper light sources before taking photos. This helps you capture clear images that make your tour look professional.
• Exterior Photos: Turn off interior lights and use showroom lighting for consistent brightness. This ensures your car looks its best, so you can impress your buyers online.
• Interior Photos: Use a roof-mounted LED or studio lights for sharp interior shots. With proper lighting, you can show every detail that your customers care about.
• Maintain Consistency: Keep the light intensity steady while shooting. This avoids blurry or dull images and gives your viewers a smooth experience.

ii. Remove Unknown Objects from The Car Before Shooting

• Clear Unwanted Objects: Remove any items inside or around the car before shooting. This helps you avoid distracting reflections that can ruin your 360 tour.
• Check Reflections: Take a quick video to spot any unwanted reflections on the car’s reflective body pain or mirrors. This lets you move objects and make your car look flawless for viewers like you.

iii. Try to Cover All The Interior Features in The 360 View

• Add Interactive Tooltips: Use hotspots or tooltips to explain key interior features. If you’re unsure about your car’s value, you can also use a scrap car value calculator to guide pricing and show it to the right audience.
• Show Every Detail: Capture all interior features in your 360 view, from seats to dashboard. This lets your buyers explore the car fully and makes them more confident in their choice.
• Use Lighting Wisely: Make sure every corner is well-lit to avoid shadows. Proper lighting helps you highlight features like leather seats or infotainment systems clearly.

Conclusion

A 360-degree car view lets you explore a car from every angle, inside and out. You can see every detail without needing to step into the showroom.

With a 360 virtual tour car interior, you can check the dashboard, seats, and storage space yourself. It helps you feel confident about the car before you even visit the dealership.

It works by using multiple cameras or wide-angle lenses to capture all sides. You can navigate the stitched images in a smooth 360-degree virtual tour just like being there in person.

Adding a 360-degree car view makes your listings much more engaging for your buyers. You can create one easily on your site using WPVR and give your audience a realistic showroom experience.

** FAQs **

​How can a 360 car virtual tour make my car shopping easier?

A 360 car virtual tour lets you explore every angle of a car online. You can check interiors and exteriors from home, saving time and avoiding unnecessary showroom visits.

How does a car interior virtual tour help me compare cars?

With a car interior virtual tour, you can inspect dashboards, seats, and storage virtually. It helps you see details that matter and make an informed decision without visiting multiple dealerships.

Can I really experience a VR car interior from my living room?

Yes, A VR car interior immerses you in the car’s cabin using 360-degree cameras, letting you check space and features closely. It’s like sitting inside the car. It also helps you feel confident before scheduling a test drive.

Why should I explore a virtual car showroom instead of browsing listings?

A car virtual showroom lets you interact with multiple cars in 360 degrees online. You can view car presentations and explore interiors and exteriors. It also gives you a complete sense of each car.

How can a 360 virtual tour car interior save me time during buying?

With a 360 virtual tour car interior, you can explore cars online in detail before visiting a showroom. Thus you only need to check the cars you like, saving time and helping you make the right choice.