1plusX vs. FirstParty Comparison Chart

BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven. Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process.

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale: We prompt across every major LLM at volumes that capture response variations and ensure statistical significance for brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility. Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search. Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow. Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.

Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong

Admiral's Visitor Relationship Management (VRM) platform drives visitor relationships and revenue for news and media publishers. The solution combines subscriptions & paywalls, consent mgmt, adblock recovery, email and social growth tools, authentication, a first-party data engine, and more. Admiral delivers the right offer, at the right time, at every visitor touchpoint. No code is required, with a one-tag install, and amazing support. Admiral VRM delivers: -Adblock revenue recovery -Paywall and paid subscription management, -Registration wall and building first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Donation campaigns, -GDPR and GPP Privacy Consent Management, CMP Admiral’s analytics dashboards, journey builders, segmentation, and targeting, all help publishers reach business objectives. Admiral is an Inc 5000 Company

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!

Fraudnet's AI-driven platform empowers enterprises to prevent threats, streamline compliance, and manage risk in real-time. Our sophisticated machine learning models continuously learn from billions of transactions to identify anomalies and predict fraud attacks. Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet.

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.