Audience
Sales and marketing teams requiring a tool to leverage existing customer relationships by tracking job changes to generate new revenue opportunities
About Boomerang
Boomerang is an AI-powered platform designed to enhance revenue growth by leveraging existing customer relationships. It identifies your biggest customer advocates, monitors them for high-value triggers like job changes, new onboarding completions, and renewals, and automatically follows up with them to book meetings or get warm introductions to target buyers. The platform offers features such as contact tracking, account tracking, discovery of meeting contacts, champion referrals, automatic organization charts, and CRM data quality management. Boomerang integrates with your CRM and other sales tools, ensuring data safety and integrity. Compared to competitors, Boomerang outperforms Usergems by 10–20% in pipeline conversion, delivers six times more pipeline than LinkedIn Sales Navigator, and tracks job changes 85% faster than ZoomInfo. Clients have reported significant success, with some booking meetings within 30 minutes of onboarding and sourcing a substantial new pipeline.