Audience
Sprout Social’s Influencer Marketing platform is ideal for marketing professionals, brand managers, and agencies looking to find, vet, and manage authentic influencer partnerships efficiently with AI-driven tools and data-backed insights
About Sprout Social Influencer Marketing
Sprout Social’s Influencer Marketing platform helps brands boost ROI by connecting them with authentic creators through an AI-powered, topic-based search system. It mirrors social media content discovery, enabling users to find influencers who resonate with their target audience and align with brand values. The platform offers tools to vet creators for brand safety and content quality, reducing risk. Campaigns can be managed end-to-end within a centralized workflow that streamlines outreach, contracting, and content approvals. Sprout Social also provides detailed performance tracking to measure and optimize influencer impact alongside branded content. Trusted by top global brands, the platform simplifies influencer marketing with AI-driven insights and automation.