Audience
Shoppers interested in a C2C and B2C marketplace
About Taobao
Taobao is one of China’s largest online shopping platforms, launched in 2003 by Alibaba Group. It serves as a consumer-to-consumer and business-to-consumer marketplace, connecting millions of buyers and sellers across a wide array of product categories, including fashion, electronics, home goods, and more. Known for its extensive product offerings and competitive pricing, Taobao caters to diverse consumer needs while providing personalized shopping experiences through algorithms and user reviews. The platform integrates features such as live streaming, AI-driven recommendations, and secure payment via Alipay to enhance user engagement and trust. Taobao has become a cornerstone of ecommerce in China, empowering small businesses and individual entrepreneurs to reach a vast consumer base.