The following are some common scenarios that can cause issues when linking your Google Ads and Business Profile and some tips to resolve them. You’re required to have access to the Business Profile that lists your locations.
Learn more about Linking your Google Ads and Business Profiles.
You don’t have access to the Business Profile
If you don’t manage the Business Profile that you’re trying to link, you’ll need to contact the manager of that account. You can then send a request to the email associated with the Business Profile. You can also request that the account manager share owner or manager access.
You’re trying to share location assets across multiple accounts
You can link the same Google Business Profile to multiple accounts even if they’re under different Google Ads manager accounts.
Sync and update location information
After you link your accounts or edit your business information, it can take 24-48 hours for the changes to sync and appear in Google Ads. This includes updates to your website, address, or hours made directly in your Google Business Profile dashboard.
If your locations aren’t appearing after 48 hours:
- Verify your locations: Ensure all business locations are fully verified and active in your Google Business Profile.
- Check your labels: If you use location groups for targeting, make sure all locations have the correct labels in your Business Profile.
- Relink your account: As a last step, try unlinking and then relinking your Google Business Profile using the steps outlined above.
Use the following steps to find out the progress of your account’s linking:
- Go to Assets within the Campaigns menu
.
- You’ll notice a table with all your assets. Ensure that you are on the Associations tab.
- Select Location at the top of the table.
After about 24 hours, the "Assets" page should show the total number of locations that have been updated as a result of the linked accounts. If you aren’t able to find locations in the “Assets” page in your Google Ads account, make sure that the locations in your Business Profile follow these guidelines:
- Business name: Enter a business name with 80 characters or less.
- Address line 1: This is required. Don't leave this box blank.
- Street address: Enter an address with no more than 80 characters.
- Country code: This is required. Don't leave this box blank.
- URL: Enter a URL with no more than 35 characters.
Learn more about the Guidelines for representing your business on Google.
Remember
Changing the password of your Business Profile won't require re-linking from Google Ads.
The following 2 situations might delete feed items for location assets:
- Changing (adding or removing) a filter at the account-level location asset. Any feed items that don't match the filter will be deleted.
- Adding a Google Ads label to the listing in Business Profile, and then filtering only those locations with labels at the account level. All listings that had a label added are then re-synced to Google Ads as a new feed item ID.
