About Demand Gen creative assets with product feed specifications and ad format guidelines

This article provides guidelines and specifications for Demand Gen campaigns with product feed.

The mocks should be used to understand how ads might appear across different formats and inventory and aren’t exhaustive. It’s recommended to leverage the in-platform preview feature to review how your ads will appear.

On this page

Asset specifications
Ad format eligibility
Ad formats

Asset specifications

Asset	Orientation	Specification	Guidance
Logo*	Square	1:1 Min. size: 128x128, Recommended: 1200x1200
Image**	Square	1:1 Min. size: 300x300, Recommended: 1200x1200
	Horizontal	1.91:1 Min. size: 600x314, Recommended: 1200x628
	Vertical	4:5 Min. size: 480x600, Recommended: 960x1200
	Vertical 9:16	9:16 Min. size: 600x1067, Recommended: 1080x1920 Recommended for YouTube Shorts. The safe zones for 9:16 images are similar to 9:16 videos. Check the video ad safe zones.
Video***	Square	1:1 Recommended pixels for HD: 1080x1080	Eligible format: MPG (MPEG-2 or MPEG-4) Min. 5 seconds Videos less than 10 seconds are ineligible to serve on YouTube In-stream
	Horizontal	16:9 Recommended pixels for HD: 1920x1080
	Vertical	4:5 Recommended pixels for HD: 1080x1350
	Vertical 9:16	9:16 Recommended pixels for HD: 1080x1920 Recommended for YouTube Shorts

*150 KB max. file size for logo
**5 MB max. file size for image
***256 GB max. file size for video

Ad format eligibility

The table below shows which ad formats are eligible for each placement.

Placements	Product feed only	Image only	Image and Product feed	Video only	Video and Product feed
YouTube Shorts
YouTube In-stream
YouTube Home
YouTube Search
YouTube Watch Next
Gmail
Discover
Google Video Partners
Google Display Network

Ad formats

Product feed ads

Demand Gen with product feed ads render as a single ad, where relevant products and offers from your Google Merchant Center feed populates an ad. Learn about Google Merchant Center product feed specifications.

Mobile

An illustration of how YouTube video ads are shown on mobile devices.

Dynamic ads for YouTube In-feed on mobile, in the supported formats: landscape and portrait.

Dynamic ads on YouTube mobile, showing the supported formats: landscape and vertical video for In-stream, and vertical, landscape, and vertical video for Shorts.

Dynamic ads on mobile, showing the supported formats: landscape for Discover, and square, landscape, and portrait for Gmail.

Desktop

Dynamic ads for Gmail on desktop, in the ad body and the threadlist. It shows the supported formats: square, landscape and portrait.

Connected TV

An example of a QR code appearing on a connected TV ad in a Demand Gen campaign with product feed.

Animated product feed image ads

This ad format appears on YouTube Shorts and shows 4 product images from your Google Merchant Center product feed that are slightly animated.

YouTube Shorts with less than 4 products	YouTube In-feed with less than 4 products	YouTube In-feed with more than 4 products

	Asset	Specification	Recommendation
Image	Image	Up to 20 image assets per ad Aspect orientation Square Horizontal Vertical (optional) Vertical 9:16 (optional)	Upload 3 of each aspect orientation for maximum placement coverage. The safe zones for 9:16 images are similar to 9:16 videos. Check the video ad safe zones.
	Headline	Up to 5 headlines per ad Max. character: 40	Upload at least 3 unique headlines.
	Description	Up to 5 headlines per ad Max. character: 90	Upload at least 3 unique descriptions.
	Business name	1 business name required Max. character: 25
Video	Video	Upload 1-5 videos per ad Asset orientation: Horizontal Square Vertical Vertical 9:16 (optional) Min. video length: 5 seconds Videos shorter than 10 seconds won’t serve on YouTube In-stream. Learn more About video ad specs.	Use videos with more than 15 seconds to help maximize reach and effectiveness across available formats. Learn more about the Tips for creating effective video ads. You can't upload an offline video. Upload a video that you’ve uploaded to YouTube. You can also create a new video ad with video builder. If you don't want your video to serve on YouTube, you may use an unlisted YouTube video in the campaign.
	Headline	Max. character: 40 Used in the skippable in-stream ad format	Upload at least 3 unique headlines.
	Long Headline	Max. character: 90 Used in the in-feed video ad format (Discover and YouTube)	Upload at least 3 unique long headlines.
	Description	Max. character: 90	Upload at least 3 unique descriptions.
	Business name	1 business name required Max. character: 25 When a headline is present in a YouTube in-stream ad, the business name or YouTube channel name will not be displayed. However, channel name is used in YouTube in-feed ads and Shorts.
Product		Min. 1 available product with available stock. A linked product feed doesn’t ensure products will serve with every ad.	Strongly recommend having a min. of 50 approved products for optimal performance. Learn more about Demand Gen product feed ads.
Square logo		Square Min. size: 144x144 Recommended: 1200x1200 For video ads, YouTube formats will use only the square logo uploaded during ad construction, and no longer default to the YouTube channel logo.	Overall 21.46% gets cropped (gray shaded area) so roughly 5.36% on each of the 4 corners will be cropped when this is shown as a circle on Gmail.

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