Call reporting uses Google forwarding numbers to measure the performance of your call assets, location assets, and call ads.
All aspects of call reporting, including call assets, location assets, and call-only campaigns, can be managed at a single account level.
On this page
- How it works
- How to turn on call reporting for all your campaigns
- How to turn off call reporting for all your campaigns
- Important considerations
How it works
When call reporting is on, Google provides a unique phone number (a Google forwarding number) that's displayed with your ads, including Performance Max and location-based ads. This may appear as an unfamiliar number, but it is used to track which calls come from your ads.
When a user calls this number, Google Ads routes the call to your actual business phone number. You can then find detailed reports on calls received from your ads, including call duration and caller area code.
Learn more About call reporting.
How to turn on call reporting for all your campaigns
If you prefer to show your direct business number and don’t wish to track call conversion data, follow these steps to turn call reporting off:
- Go to Account settings within the Admin menu
.
- Under "Call reporting," select On.
- Select Save.
Call reporting is now available for all call-only ads, call assets, and location assets in your account.
How to turn off call reporting for all your campaigns
- Go to Account settings within the Admin menu
- Under "Call reporting," select Off.
- Select Save.
Call reporting is now turned off for all call-only ads, call assets, and location assets in your account, and your direct business number will be displayed instead of a Google forwarding number.
Important considerations
- Conversion tracking: If you turn call reporting off, Google Ads will stop tracking "Calls from ads" as conversions. This can impact Smart bidding strategies that rely on that data to optimize your campaigns.
- Propagation time: After saving your changes, it can take up to 24 hours for the update to reflect in your live ads.
- The Google forwarding number (GFN): When call reporting is turned on, Google replaces your business number in ads with a unique phone number that allows you to track the calls generated by your ads. Calls to this number are still routed directly to your actual business phone.
- Regional availability: Call reporting is available in several countries, but if you don’t find the option in your Account settings, your country or account type may not currently support Google forwarding numbers.
