Fix Search Ads 360 template errors
An expired ad group can't be updated or changed.
Potential errors
| Template type | Error |
| RSA | Operation not valid for an expired ad group |
| Keyword | Cannot update ad group which is in expired state |
Potential cause
In Microsoft Ads, you can set an end date for your ad group. An “expired ad group” occurs if no ads are running for this ad group, ad, or keyword because the ad group’s end date has passed.
Example scenario
If you create a template to be applied to an expired Microsoft Ads ad group, the template system will show an error message stating “Operation not valid for an expired ad group” or “Cannot update ad group which is in expired state.”
Example resolution
In order to generate entities from the template, navigate to the ad group in question and either:
- Extend the end date to sometime in the future.
- Remove the end date entirely, if relevant.
Note: This error may not require action and is working as intended if you don’t want the template to generate new campaigns or ad groups after a specific date, even if the feed is updated with new values.