Fix Search Ads 360 template errors
The template generated text doesn't meet advertising platform policy requirements.
Potential errors
| Template type | Error |
| Keyword | Keyword text does not meet ad policy standards |
| RSA | Ad policy standards are not met |
Potential causes
- Feed data doesn’t adhere to advertising platform policy requirements.
- The combination of feed data and static text produced by the template formula generates text that doesn't adhere to advertising platform policy requirements.
Example scenario
Feed name: Feed B
Feed data:
| ID | Custom |
| 1 | Alpha |
| 2 | Beta |
| 3 | Charlie |
Scenario: The value “Alpha” in the “Custom” column doesn't adhere to the target advertising platform keyword policy.
Keyword formula: f:"Custom"
Expected output:
Keyword 1 = “Alpha”
Keyword 2 = “Beta”
Keyword 3 = “Charlie”
Actual output:
Keyword 2 = “Beta”
Keyword 3 = “Charlie”
“Alpha” can't be created, because in this example, “Alpha” doesn't adhere to the advertising platform’s keyword policy. A template error is displayed.
Example resolution
Modify feed data so your text field meets the advertising platform's policy requirements. If you’d like to appeal a policy decision, manually create a selection of the responsive search ads or keywords that would have been generated by the template directly in the relevant client account and appeal the policy decision there.
At this time, relevant policy violations won’t appear directly in your client or engine client account.