Recent Discussions
Drive partner pipeline and customer outcomes in Microsoft Marketplace with Microsoft Copilot
Microsoft partners are seeing growing demand for AI solutions—but many customers need guidance to move from curiosity to real business impact. In the March 2026 edition of the Copilot Monthly Series, learn how to help small and medium-sized businesses adopt Microsoft Copilot with confidence using a structured, repeatable approach aligned to the Microsoft Customer Engagement Methodology. This article explores how partners can position Copilot as a business solution, lead outcome-focused conversations, and uncover new services opportunities while supporting secure, governed AI adoption. Gain practical insights to build pipeline, accelerate customer value, and scale your Copilot practice across Microsoft Marketplace. Read the full article to learn how to turn AI interest into measurable customer outcomes and long-term growth with Microsoft Copilot. Copilot monetization for SMBs: Build pipeline with confidence by becoming Customer ZeroCustomer office hours: Chart your AI strategy for manufacturing with Microsoft Marketplace
Join the upcoming customer office hours session on March 25 | 9:30 AM PDT to explore how manufacturers can scale AI apps and agents across the factory floor using Microsoft Marketplace. Go beyond AI theory and dive into practical scenarios—from connecting IoT and enterprise systems to enabling analytics, digital twins, and AI agents. Learn how to make informed build, buy, or blend decisions, turn unstructured plant data into actionable insights, and move from pilot to production faster—all while balancing governance and architectural trade‑offs. Bring your questions and engage directly during this interactive session. Learn more on how to attend this webinar: Charting your AI strategy for manufacturing with Marketplace - Microsoft Marketplace Community
Error when filling in Microsoft Learn Organization Enrollment
Good day, I am in the process of registering our organization as a TSP. I am filling in the Microsoft Learn Organization Enrollment form. It does not accept the username and URL even though I copied it exactly as per instruction. Error says: "Enter username (must be 4 to 40 characters in length, no special characters)" and yet the username string provided violates that rule. Please assist
URGENT: CSP Direct Bill Termination due to Revenue Discrepancy / Visibility Gap Support Exhausted
We’re currently working through a CSP Direct Bill eligibility review and have run into a discrepancy that we’re hoping other partners may have experience with. Our organization has been operating under CSP Direct Bill and, based on Partner Center indicators and prior guidance from Microsoft, we believed we were meeting the ~$1M TTM revenue requirement. However, we were recently informed by Microsoft that our Direct Bill revenue is being calculated at approximately $892K, below the threshold. The key issue appears to be related to revenue classification: Microsoft indicated that some of our revenue may be attributed to CSP Indirect Reseller (IR), even though we do not actively transact through a distributor. All licensing is billed directly by Microsoft, and we can provide invoices to support this. We’ve also been told that when tenants are associated with both Direct Bill and Indirect models, the 12-month revenue breakdown is not visible in Partner Center. Microsoft has acknowledged that this visibility gap exists and that partners cannot currently see the same classification used internally. Our case is currently under review with Microsoft, but we’re trying to better understand: Has anyone encountered a situation where tenants were classified as indirect without actively selling through a distributor? Are there any reliable ways to identify which customers or subscriptions may be tagged as indirect? Has anyone successfully reconciled or corrected this type of revenue classification issue? Any insights or similar experiences would be greatly appreciated, especially if you’ve navigated this during a Direct Bill eligibility review. Thanks in advance.Turning AI Insights into Marketplace-Ready Solutions
Want to accelerate your AI journey on Microsoft Marketplace? This blog distills key takeaways from recent Microsoft and partner webinars, giving you expert guidance on building production-ready AI apps and agents. Learn best practices for performance, deployment, and scaling—so your solutions reach more customers, faster. Don’t miss these insider insights—read the full article today: Building production‑ready AI apps and agents for Microsoft MarketplaceMicrosoft AI Partner Innovate, Brisbane, April 16 | Content now available
Hi everyone, I'm happy to share the content from the "Microsoft AI Partner Innovate" run in Brisbane on April 16. You'll find 3 files here - one for each key segment - early morning, late morning, and after lunch. Again it was so good to catchup with the partners, share learnings, gain insights and enjoy chatting about work and life. I look forward to coming back to Brisbane, the Gold Coast and other parts of Queensland in the near future to help innovate further around Microsoft 365, the Copilots, Business Applications and Azure. Regards, PhilDo you want to publish a transactable offer but are finding it difficult to do?
Many SaaS companies want to sell through Microsoft Marketplace. But surprisingly few actually launch transactable offers. Why? Over the last few years, Microsoft has heavily invested in its commercial marketplace. For ISVs and SaaS companies, the opportunity is clear: Access Microsoft's enterprise customers Co-sell with Microsoft sellers Shorten procurement cycles Unlock Azure consumption commitments But despite the upside, many companies still struggle to publish transactable offers. Not because they lack great products. Because marketplace readiness requires new operational muscle. From working with companies exploring the marketplace path, three challenges show up repeatedly. 1. Offer Architecture & Packaging Most companies start with a product but the marketplace requires a sellable offer structure. That means translating your product into: SaaS offers Managed apps Private plans Metered billing models Azure-backed services Questions teams often wrestle with: Should this be SaaS, VM, or a managed app? What pricing model works in marketplace billing? How should enterprise customers purchase it? Without clear packaging, the publishing process stalls quickly. 2. Technical & Operational Readiness Publishing an offer is not just a marketing step. It touches multiple teams: Engineering Product Finance Legal Marketplace operations Some of the most common blockers include: Marketplace APIs and SaaS fulfillment integration Metering implementation Identity and tenant provisioning Azure resource deployment templates Testing and certification For companies new to marketplace infrastructure, the learning curve can be steep. 3. Internal Alignment & Ownership One of the biggest challenges isn’t technical. It’s organizational. Marketplace initiatives often sit between multiple teams: Partnerships Product Revenue operations Cloud alliances Sales leadership Without a clear owner, progress slows. Successful marketplace companies usually have a dedicated marketplace strategy owner or partner GTM lead driving execution. Why This Matters Now Enterprise buyers increasingly prefer purchasing through marketplaces. Reasons include: Faster procurement Existing vendor relationships Budget alignment with cloud commitments Simpler contract management Which means companies that enable marketplace transactions often see: Faster deal cycles Larger enterprise deals More co-sell opportunities with Microsoft But getting there requires navigating the early friction. The Question for the Ecosystem If your company is exploring Microsoft Marketplace — or already trying to publish an offer: What has been your biggest challenge? 1️⃣ Offer packaging 2️⃣ Technical integration 3️⃣ Internal ownership / alignment 4️⃣ Something else? Drop your experience in the comments. The more companies share what’s blocking progress, the easier it becomes for the ecosystem to improve the process. Comment with your biggest blocker or lesson learned from publishing a marketplace offer.How do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!Marketplace sales are never showing as "Won"
I was looking through the Insights page of the Partner Portal today and I came across a weird quirk of the way Marketplace sales are reported. None of our Azure Marketplace Leads (the leads & sales we get from customers buying our solutions from the Azure Marketplace) are showing up as "Won". On the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/cohort, under "Business performance" we see that Won rate, Lost rate, and Value won all are missing the customers we've gotten through the marketplace. It only appears to be showing manually entered co-sell leads. This seems to be messing pretty heavily with our cohort generation/analysis as we're placed into the incorrect tier. (Sidenote: are cohorts only generated once a year?) Under the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/leads for the "Marketplace leads" tab I'm also seeing 0 "Won" and 0 "Won value" for all of our Marketplace Offers. They get stuck under "Leads" without progressing forward. Is there a way I'm missing to mark our Marketplace Leads as "Won"? We have a bunch of leads that I'd like to reflect in the tool properly.
Microsoft runs on trust - renewal blocked – order fails before payment (error 715-123160)
Hi, My context is the following, I have a US based LLC because my work is centered around Dynamics 365F&O and my customers are not in Colombia, but in the US. I am an ISV and have a marketplace offer in AppSource. I am an SMB. I can survive thanks to my consulting income. I'm trying to sell my ISVs as an MS partner but I haven't been able to land a deal yet. But I run my business from Colombia. But I have US Banks, US Customers, US Invoices, etc. This is a completely legal and compliant setup. I made the mistake when I enrolled as a Microsoft Partner of giving my US details instead of my Colombian details. I thought it made perfect sense, I had no idea I would be flagged for this. I have had problems with my partner center ever since, I can't get approved as a Developer. When I try to renew my Partner Success Core Benefits I get this: https://www.microsoft.com/en-us/legal/compliance/integrityIf you require further information please https://partner.microsoft.com/partner/support with reference number: XXX-XXXXX and transaction ID: XXXX. I opened up a support ticket, because my renewal is up. And at the very end of a week of back and forth I get this: Microsoft runs on trust, and therefore we engage in a rigorous set of evaluation and certification processes across third party individuals and organizations. As a result of our internal processes, we are unable to proceed with your request. Please note that this decision cannot be changed by opening a new support case. Thank you for your understanding What can I do? I know other people are facing the same issue.
URGENT: Enrollment blocked with Trust error 715-123160 – no workspace to create ticket
I am trying to registrar a business to Partner portal, but rolling gives this error: "Microsoft runs on trust. We engage in a rigorous set of evaluation and certification processes; as a result your request was blocked. If you require further information please reach out to Microsoft support with reference number: 715-123160 and transaction ID: 275008d3-60a1-4e52-a820-95d879223f75." Please escalate to Partner Onboarding / Trust Review team for manual review and unblock. Details: reference 715-123160 transaction id: 275008d3-60a1-4e52-a820-95d879223f75 Correlation id: 6d6c52ef-ab4c-480a-9abe-1e3fe420657f Business: FI21142489 and Manmade Software Oy
Problem with PL-7008 Labs
We recently had a problem with the PL-7008 training course. In the latest Courseware Title Plan, the PL-7008 training course is listed as having Labs (ALH status in the Lab Hosting column) and not BYOS, but in the GoDeploy and Extrem offer labs, there are no license as shown in the screenshots below. What exactly is the situation with this course and where can we find the correct information ? Thank youError message: unable to validate your 'Create new GDAP relationship'
In Partner Center I want to create an admin relationship request for a certain customer. As you can see below I receive an error message when I clicked on 'finalize request'. The details of the error message: We are unable to validate your 'Create new GDAP relationship' request at this time. Be advised anonymous connections are not allowed for this service. If you believe you received this message in error, please try your request again. Click to https://learn.microsoft.com/en-us/partner-center/gdap-faq?branch=main#what-action-must-a-partner-perform-for-a-715-123220-error-or-anonymous-connections-are-not-allowed-for-this-service. If the issue persists, contact support and reference message code 715-123220 and Transaction ID: xxxxxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx. I tried to create a request on different times of the day and even my colleague doesn't managed to finalize the request because she also receives the same message. Does anyone here has a solution for this because I need to create this request as soon as possible. Thanks in advance!5 App Advisor capabilities that help sell faster on Microsoft Marketplace
Signing in to App Advisor unlocks features that help you manage projects, personalize your development guidance, and move from build to Marketplace sales faster. App Advisor helps streamline the process for anyone, with no barriers to start. However, when you sign in and authenticate, the experience becomes even more powerful. Read the 5 reasons to authenticate in App Advisor here.Could Marketplace Become an AI Discovery Agent?
Today, customers still find apps in Marketplace by searching keywords or browsing categories. In a large catalog like the Marketplace, that often feels like guesswork. Publishers describe similar solutions differently, and customers rarely know the exact keywords to use. Many customers end up scrolling through listings, getting tired, and leaving. When that happens, we as publishers never get the chance to connect with them. What if Marketplace used AI to change that? Instead of searching, customers could simply describe what they need: “I need a time-tracking app that works natively in Microsoft 365 and Microsoft Teams, has light project management, follows our security policies, and keeps all company data inside our tenant in line with General Data Protection Regulation (GDPR).” An AI agent could instantly suggest the best matching apps and guide the customer directly to Get it now. And maybe the next step is even bigger: What if Marketplace became an agent or coworker for Microsoft Copilot, helping users discover and install the right apps simply by asking? Curious what others think—could this be the future of Marketplace discovery?
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Channel-led sales through Microsoft Marketplace are a critical strategy for software companies looking to scale partner-driven revenue. Get a closer look at how to activate channel opportunities usin...
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- 1 MIN READAccess the latest Instructor-Led Training (ILT) updates anytime at http://aka.ms/Courseware_Title_PlanMar 20, 2026
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