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Guidance

Reconvening in the Home: The Power of Household Identity in the New TV Era

New Guide: Explore how adopting a household-based identity strategy can unify linear and CTV advertising—boosting targeting precision, measurement accuracy and overall ROI.

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Expert Network

Don’t look any further for your next SME. Find the expertise you need, when you need it on the 4As Expert Network.

Writing and Editing in the Age of AI

How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools…

Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

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Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

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Strategy

Strategy

You put in the work behind the work. Get the tools and resources you need to do it better.

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Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

Agency & Partner News

Catch up on the latest and most relevant industry updates.

04/22/2025

AdAge

Why Agency Talent Might Find More Job Opportunities With Marketers

Agency executives looking for jobs might be better off prospecting at brands, where career opportunities are growing while agencies continue layoffs and restructurings.

04/22/2025

MediaPost

Advertisers Urge GOP To Support Opt-Out Privacy Law

The Association of National Advertisers is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws, arguing that a federal law would lower costs for businesses.

04/18/2025

Digiday

Media Buying Briefing: Can Principal Media Actually Become the Hero (for Some) in Upfront Negotiations?

With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances.

04/17/2025

Ammunition

Ammunition Names Jonathan Hayes Chief Creative Officer, Accelerating Its Tech-Driven Creative Vision

Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a bold new era of tech-driven creative innovation.

04/17/2025

Campaign US

Tariffs, Taxes and Tight Wallets: A Cheat Sheet on the Latest Issues Advertisers Face

Campaign sits with The 4As’ EVP of government relations and sustainability, Alison Pepper, to discuss how the ad industry can navigate these uncertain times.

04/17/2025

AdAge

19 Ad Leaders on How Trump Tariffs and the Economy Are Impacting Brand and Media Strategy

Tariff trauma is setting into all corners of ad land as brands adjust business plans in a newly chaotic economy caused by the unpredictable tax policy controlled by President Donald Trump.

04/15/2025

Momentum Worldwide

Momentum Worldwide Appoints its First-Ever Chief AI Officer, Jason Alan Snyder

Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation.

04/11/2025

McGarrah Jessee

McGarrah Jessee Appoints Former WPP Exec as CTO to Scale Creativity Through Data & Tech—Reimagining the Full-Service Indie Model

As AI and automation reshape the industry, McGarrah Jessee has hired former WPP exec Bill Urciuoli its first CTO to supercharge what it does best: Build brands that speak human.

04/09/2025

Jack Morton

Jack Morton Announces New Us President Along With Leadership Promotions In Growth, Creative And Client Services

Jack Morton, the leading global brand experience agency, proudly announces the promotion of John Howard to President, US and Ashley Brantman to SVP, Head of Growth US, Co-Head, Jack 39, alongside significant senior advancements in creative and client service roles.

04/08/2025

Burrell Communications Group

Burrell Communications Names New Chief Strategy Officer

Burrell Communications Group, one of the world’s most highly regarded Black-owned advertising agencies, is pleased to welcome acclaimed strategy expert and marketer God-is Rivera to its leadership team.


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4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

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