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Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society
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An indispensable look at the next frontier of technological advancement and its impact on our world
Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do.
In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will:
- Navigate the complex landscapes of risks and challenges posed by Generative AI
- Delve into the revolutionary transformation of the job market in the age of GenAI
- Understand AI's transformative impact on education, healthcare, and retail
- Explore the boundless potentials in media, design, banking, coding, and even the legal arena
Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.
- ISBN-101394245564
- ISBN-13978-1394245567
- Edition1st
- PublisherWiley
- Publication date21 Mar. 2024
- LanguageEnglish
- Dimensions15.75 x 2.29 x 23.11 cm
- Print length304 pages
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From the Inside Flap
In Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society, renowned futurist, speaker, advisor, and strategist Bernard Marr delivers a startlingly insightful discussion of how generative AI – including ChatGPT, Bard, and other large language models (LLMs) – is rewriting the playbook on what artificial intelligence can do for you and your company.
This comprehensive guide introduces you to this groundbreaking, new technology and outlines the profound and exceptional impact it has had – and will continue to have – on the world around us. You’ll learn about how generative AI will reshape our companies, our jobs, our economies, and our nations, redefining old business models as well as creating entirely new ones.
Generative AI in Practice walks you through a wide variety of industries, shedding light on the most innovative artificial intelligence use cases currently deployed in the real world. Through 19 exciting chapters, you’ll explore finance, healthcare, retail, education, and more.
The author demonstrates the risks, challenges, and potential of this technology, highlighting the complex landscapes made possible by its surprising capabilities. From AI-aided drug discoveries in the healthcare and biotech sectors to massive transformations in the coding and programming industries, you’ll learn all about how generative AI is reshaping one field after another.
Generative AI in Practice is more than just a book. It is a journey through an uncharted frontier of technological change we haven’t seen since the rise of the World Wide Web. It’s an essential guide for professionals, technophiles, and everyone interested in understanding the next (really) big thing in technology and the extraordinary impact it is already having all around us.
From the Back Cover
DISCOVER THE NEXT REVOLUTION IN TECHNOLOGY AND SOCIETY: GENERATIVE ARTIFICIAL INTELLIGENCE
Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society is an exciting and inspiring new look at the tectonic impact that generative artificial intelligence (AI) is having on a wide variety of industries as it reshapes the world around us. You’ll explore the capabilities of tools like ChatGPT and Bard that are powered by large language models, and discover why we’ve only just begun to observe what generative AI is capable of.
In 19 eye-opening chapters, the author dives deep into the potential, risks, and challenges posed by this cutting-edge tech, explaining everything from AI-aided drug discovery in the biotechnology industry to machine generated and personalized legal advice. He also examines what the future may hold for generative AI as new implementations and use cases are discovered every day.
Perfect for business professionals, regulators, technophiles, information technology practitioners, and anyone else with an interest in the intersection of the latest tech, economics, and society, Generative AI in Practice is an indispensable guide for those seeking to understand the next major phase in the evolution of technology.
About the Author
BERNARD MARR is an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. Marr is an expert in artificial intelligence as well as wider business and technology trends. He is the founder and leader of Bernard Marr & Co., which advises many of the world’s most well-known companies on digital transformation and business performance.
Product details
- Publisher : Wiley
- Publication date : 21 Mar. 2024
- Edition : 1st
- Language : English
- Print length : 304 pages
- ISBN-10 : 1394245564
- ISBN-13 : 978-1394245567
- Item weight : 1.05 kg
- Dimensions : 15.75 x 2.29 x 23.11 cm
- Best Sellers Rank: 183,318 in Books (See Top 100 in Books)
- 159 in E-Commerce (Books)
- 190 in Managers' Guides to Computing
- Customer reviews:
About the author

Bernard Marr is an internationally best-selling business author, world-renowned futurist, keynote speaker and strategic advisor to companies and governments. He advises and coaches many of the world’s best-known organizations on strategy, digital transformation, and business performance.
LinkedIn has recently ranked Bernard as one of the top 5 business influencers in the world.
He has authored 19 best-selling books, is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his over 2 million social media followers and shares content that reaches millions of readers.
You can connect with Bernard on LinkedIn, Twitter, Facebook, Instagram or YouTube. If you would like to talk to Bernard about any advisory work or speaking engagements then you can contact him at www.bernardmarr.com




