Reporting in media planning and media buying helps you to make informed decisions, optimize your campaigns, and demonstrate the ROI of your advertising efforts.
Bionic Adds 66 More Integrations to its Media Buying System
Bionic for Agencies added 66 new integrations and upgraded 24 existing integrations to its media planning system, bringing its total to 130+ integrations.
Bionic Now Integrates with Celigo… and Hundreds of Apps!
With the new Celigo integration, Bionic can integrate with hundreds of business applications in the Celigo marketplace plus your own custom integrations.
Never Miss a Bill Again: Track Vendor Invoices with Bionic
Reconciling media vendor bills can be overwhelming. It’s easy to lose track of missing bills, which sneak up on you after it’s too late. Bionic can fix this.
New Ways to Customize Your Media Planning and Buying System
Bionic’s latest software release adds inline editing for metadata and brings you new ways to customize the tool for your agency.
How to Make Advertising Dashboards… for FREE!
Advertisers love dashboards. But they cost too much, right? Not anymore. With Bionic ↔ Looker integration, you can now make advertising dashboards for free!
How to Use AI to Analyze Your Media Plan Performance
Want to use AI to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools like ChatGPT.
Bionic Unveils DEI Scorecard for Media Supplier Diversity
Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.
Bionic is a Digiday 2022 Technology Awards Finalist
Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards.
Fluid Media Budgets That Flow Month-to-Month Like Magic!
Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic.
5 Problems Thwarting Media Supplier Diversity Initiatives
On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.