advice Archives - CommerceGurus

CLS in WooCommerce: Making it “0” (Core Web Vitals)

CLS, or cumulative layout shift, can be a real problem for WooCommerce stores, but thankfully, it’s something you can fix.

CLS is a measurement of how much of a page’s layout and content shifts or moves unexpectedly when it’s loading.

This sort of shifting isn’t ideal for any website, but it’s particularly serious for WooCommerce stores. A high CLS score makes stores difficult to use and feel broken or unprofessional, two factors that can significantly reduce conversion rates.

In this guide, we cover how to measure CLS, the common causes of layout shifts in WooCommerce stores, and how to fix them.

Best Order Confirmation eCommerce Examples

By Joe FylanLeave a comment

An eCommerce store’s order confirmation page is easy to overlook, but it can do far more than simply confirm a purchase. Used well, it can help you grow your email list, generate loyalty sign-ups, and encourage repeat sales.

This guide walks through the most effective features to add to your post-purchase page, along with real examples from eCommerce stores that are using this page strategically. You’ll also find WooCommerce plugin recommendations to help you optimize your own confirmation page.

eCommerce Quizzes That Convert: 12+ Examples & Ideas

By Joe FylanLeave a comment

Making it easier for shoppers to find the right products at your eCommerce store is a tried and tested way to increase sales.

One effective method to do this is to create a quiz that asks shoppers a few targeted questions before presenting them with a personalized selection of recommended products.

These quizzes act like virtual in-store sales assistants, helping shoppers to find the products that meet their needs, style requirements, or personal preferences.

If you like the sound of adding a product quiz or product recommender to your store, this article showcases real-life examples from a variety of online stores.

Some implementations are more effective than others, but by checking out these examples, you’ll get a good idea of how to create product quizzes that will increase customer satisfaction and increase sales at your store.

We’ll finish with an introduction to a popular tool for creating product quizzes for Shopify and WooCommerce stores.

Beyond Translation: Your Guide to eCommerce Localization

By Joe FylanLeave a comment

If you’re looking for a way to grow your eCommerce business, expanding into international markets could be the answer.

Not only will this give you an opportunity to capitalize on the global surge in eCommerce, but it will also enable you to stay ahead of your competition and help customers in more regions benefit from your products.

However, while the most popular eCommerce platforms cover the technical details of selling your products around the world, to be successful, you’ll need to do a lot more than simply translate your product descriptions.

True localization goes much deeper. You must adapt your entire store to ensure it resonates with your target audiences, including displaying culturally appropriate images, sizing information in the preferred format and units, and calls-to-action that reflect local customs and nuances.

To help you succeed with localizing your store, this guide covers the key points your global eCommerce strategy needs.

Shopify Accessibility: Why WCAG Compliance Matters for Your Store

By Joe FylanLeave a comment

It’s never been more important to ensure your eCommerce store is accessible. Not only does focusing on accessibility improve the number of people who can shop at your store, but it can also help you avoid legal costs and heavy fines.

Despite this, it’s not uncommon for small and mid-sized Shopify store owners to overlook accessibility. They often assume it doesn’t apply to them or consider it a task for the future, when their business is better established or more profitable.

However, this guide to Shopify accessibility explains why WCAG compliance matters for your store. It also covers common accessibility issues Shopify stores face, how to audit your eCommerce store for accessibility issues, and some quick accessibility wins for any Shopify store.

Shopify Size Guide Apps: Your Key to Lower Return Rates

By Joe FylanLeave a comment

Product returns are a significant drain on eCommerce store profits. Reports put the return rate for online shops between 25% and 40%, depending on what you’re selling. After holiday periods, the rate can reach as high as 50%.

With the cost of processing a return ranging from 20% to 65% of the item’s original value, it’s easy to see why returns are such a big issue for eCommerce stores.

Some returns are inevitable. A product might not be what the shopper was expecting, and buyer’s remorse can set in after an online shopping spree. However, many returns are preventable.

In fact, sizing is the main reason for the majority of eCommerce product returns. So if you can provide shoppers with better sizing information, you’ll be able to reduce your Shopify return rate.

This guide covers how you can slash your Shopify store return rates by assisting shoppers in choosing the right size items.

However, to reduce your Shopify return rate, it’s a good idea to first better understand the causes and their actual cost to your business.

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