‘You want to be surgical’: How AI and big data are shaking up B2B marketing

euronews (in English)

Standing out in today’s noisy world is getting tougher for businesses large and small, but artificial intelligence is ushering in a new type of marketing to pull in potential customers.

Transcript

00:00So we use AI across various folds within B2B marketing.

00:05One is about signals and data capture.

00:08Once you've captured more and more of these signals that media marketing is enabling,

00:13it's about getting the value out of it.

00:15You could see that amount of data, I would say, exponentially growing for us.

00:20It's about leveraging, I would say, machine learning and AI to develop models

00:25for us to be extremely targeted and, again, very relevant in our messages.

00:30In the B2B, you know, IT decision makers and CIOs,

00:36when they work on key projects, they need relevant information.

00:39So it's about relevance.

00:41It's about being reachable at the right moment in time.

00:45There's multiple benefits in adoption of AI, right,

00:49from simple tasks, productivity savings, simplifying the work.

00:54You can get more value out of your employees, you know, leveraging AI,

00:58if you look at, you know, the translations, if you look into curation of content.

01:03You could even do the end of your review of your employees leveraging AI

01:06to make it simpler and way, way faster for you.

01:10Just finding content on your machine or on the various applications

01:14is going to be way more simple in the future.

01:18So that productivity gain, you can apply it to your production,

01:22to your content creation, to your marketing, to your finance.

01:25I think we are living like the new revolution, industrial revolution, right, literally.

01:32When you look at the amount of availability of data

01:35and the speed of AI, I would say, applications that we have out there,

01:40I think AI will be like internet for us now.

01:44It's going to be everywhere in everything we do.

01:46So I think it's going to be, how do you say, ubiquitous, right?

01:49AI everywhere is kind of where we're heading.

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