Balenciaga sues over ad

#Balenciaga is now suing the production company North Six and a set designer who worked on their campaign. #news

Transcript

00:00Balenciaga is now suing the production company and set designer behind their recent controversial

00:04campaign.

00:05The lawsuit is specifically referring to this image, which shows paperwork from the 2008

00:09Supreme Court ruling United States v. Williams, a case concerning child pornography.

00:14For its Spring 2023 campaign, Balenciaga hired North 6 to produce the ad and Nicolas Desjardins

00:18to design a set that was meant to mimic an office space.

00:21The lawsuit claims Balenciaga had no knowledge of and did not authorize the inclusion of

00:25this particular piece of paperwork, saying the documents turned out to be real legal

00:28papers most likely coming from the filming of a television drama.

00:31Nicolas Desjardins' attorney told CNN that representatives from Balenciaga were present

00:35at the shoot overseeing it and handling papers and props, and Desjardins as a set designer

00:40was not responsible for image selection from the shoot.

00:43A North 6 representative said the company did not have creative input or control over

00:46the shoot and was not on set during the final set arrangements.

00:50As for the teddy bear images, which also drew backlash, Balenciaga said our plush bear bags

00:54and gift collection should not have been featured with children.

00:57The responsibility for this lies with Balenciaga alone.