Wait, What!? Fashion trends

Why are top fashion houses turning everyday objects into high fashion?

Transcript

00:00This oversized Celery-inspired Sedano bag was unveiled by Italian fashion house Moschino.

00:05This bag that resembled a paint can was released by Louis Vuitton,

00:09featuring a cylindrical shape and a top handle that mimicked a can's handle.

00:13This Balenciaga trash pouch was inspired by a garbage bag.

00:19A khaki-inspired monkey cap was unveiled by Dolce & Gabbana in their collection.

00:24J.W. Anderson released a 3D-printed clutch bag that took the form of a pigeon.

00:29This jacket, featuring bubble-filled panels, was launched by ZNWR,

00:33also known as Balenciaga of Belarus.

00:40These eccentric accessories released by luxury brands

00:43grab attention across many social media platforms.

00:46Accessories like the Pigeon clutch bag, for example, gain publicity

00:49not only for its eccentricity but also for its presence across many fashion shows.

00:54When asked about the Pigeon bag in an interview with Harper's Bazaar,

00:57founder of J.W. Anderson, Jonathan Anderson said,

01:00fashion has this great way of allowing us to escape reality.

01:04Also, pigeons are so inherently unglamorous,

01:07it's funny to turn it into a functional object like a clutch bag,

01:10which is typically seen as quite glamorous.

01:13Similarly, when Balenciaga's creative director Demna

01:16was asked about the trash bag in an interview with WWD,

01:19he said,

01:20I couldn't miss the opportunity to make the most expensive trash bag in the world,

01:25because who doesn't love a fashion scandal?

01:27But the question remains, what do these trends highlight?

01:30According to Vogue, the emergence of such accessories

01:33largely contributed to the rise of meme and internet culture

01:36across various social media platforms.

01:52The trend pointed to a shift where high fashion intersected with humour,

01:56irony and relatability,

01:58resonating with a new generation drawn to self-expression

02:01and novelty in their style choices.

02:04These statement pieces have become more than just accessories,

02:07they are catalysts for conversation.

02:09As internet culture increasingly embraces irony and the unexpected,

02:13items like J.W. Anderson's pigeon clutch or Balenciaga's trash bag

02:18illustrate the powerful role of humour and surprise

02:21in shaping contemporary style.

02:23So, what do you think of this new form of fashion?