Amazon has started testing a shopping assistant and a health-focused chatbot with a select group of users as part of its push to integrate generative A.I.
00:00Amazon has started testing a new shopping assistant and a health-focused chatbot with a select group of users as part of its push to integrate generative AI across its business.
00:10The shopping tool, called Interests AI, allows users to describe interests in conversational language to receive curated product suggestions.
00:19It appears on a separate landing page within Amazon's app and website, distinct from the main search bar.
00:25An Amazon spokesperson confirmed the features are in beta testing and said Interests AI uses large language models to generate product recommendations.
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