- 5 months ago
Category
📺
TVTranscript
00:01This is a job interview from hell.
00:05I've been in business for 40 years.
00:07Your prize is working with me.
00:10From across the country,
00:1216 tycoons of tomorrow have come to London.
00:16Don't start telling me that you're just like me,
00:18because no-one's like me. I'm unique.
00:21They're here to compete for a job with a six-figure salary,
00:25working for Britain's most belligerent boss.
00:29I think this is outrageous.
00:31You haven't got a bloody clue.
00:33Not a bloody clue.
00:35Famously hard to please,
00:37Sir Alan Sugar controls a vast business empire
00:41worth over £800 million.
00:44Once again, he's on the hunt for an apprentice.
00:47It's up to you.
00:48You open your bloody mouth,
00:50or they'll bloody fire with you if I have to.
00:52I don't give a shit.
00:54To land their dream job...
00:56Oh!
00:58...the candidates will have to live...
01:00A decision has been made.
01:02Sir Alan has made it.
01:04...and work together.
01:06We look like a right motley crew.
01:08He's got a hat on. Look for a man in a hat.
01:10We are sprinting. We are sprinting.
01:12But there's just one job.
01:16You're fired. You're fired.
01:18This was a total disaster. You're fired.
01:20Previously on The Apprentice,
01:30the candidates flew to Marrakesh,
01:32armed with an exotic shopping list.
01:35Anybody have any idea?
01:36I've seen these.
01:37Plenty of these, yeah.
01:39To barter with the best in the business.
01:4250. I only have 50.
01:44Project manager Jennifer got it wrong.
01:46This is white.
01:48And we need to get a green one.
01:50We need to go back and change that.
01:52And Jenny and Michael got in a flap...
01:54..hunting for kosher chicken.
01:58I want it blessed.
02:00God Allah.
02:01Like this.
02:02On the other team, Lucinda and Sarah flourished
02:05under Lee's leadership.
02:07That is pretty spot on.
02:09In UK, it's not 300 dirhams.
02:11It's very less.
02:13They managed to bag all the right stuff...
02:16OK, 1,400, shake. Thank you.
02:19..at competitive prices...
02:21I'll pay him 1,000 dirhams.
02:22..and sweat to victory.
02:24Come on!
02:25Yes!
02:26In the boardroom, Sir Alan was shocked
02:28by the losing team's kosher catastrophe.
02:31Michael, you're a good Jewish boy.
02:33And you've gone to a halal butcher, a Muslim,
02:36and you've asked him to sell you a kosher chicken
02:38and do a prayer offering.
02:40That's correct, Sir Alan.
02:41That is correct, Sir Alan.
02:42And I had absolutely no reason to believe
02:44that it wasn't kosher.
02:46Are you telling me you don't know that kosher
02:48is associated with Jewish people?
02:50No, Sir Alan.
02:52Economy with the truth.
02:54No. No good.
02:55Got Jenny the chop.
02:57You're fired.
02:59But Sir Alan wasn't finished.
03:01I think this team is totally out of control.
03:04You're fired.
03:05Project manager Jennifer became the eighth casualty
03:08of the boardroom.
03:10Now just eight remain to fight for the chance
03:13to become The Apprentice.
03:156am.
03:27Good morning, Wade speaking.
03:28Hello, this is Francis calling from Sir Alan's office.
03:41Hi.
03:42Sir Alan would like you to meet him at St Bartholomey the Great's church
03:45at Smithfield.
03:46The cars will be ready to pick you up in half an hour.
03:49Oh, please pack an overnight bag.
03:51Nice.
03:52Okay.
03:53Perfect.
03:54Okay, guys.
03:55We're more than halfway through the competition
04:00and I can see people cracking up.
04:03They're very tired.
04:04They're showing that they're not adaptable.
04:06Whereas I feel that I'm starting to gain momentum.
04:09The last eight weeks have been a bit of an emotional rollercoaster.
04:12In life, I would just not associate with these people.
04:16In business, I would fire these people.
04:19So I am thrown into a situation where I have to put up with it
04:22and I've found it incredibly difficult.
04:31Gloria, Gloria.
04:35Gloria, Gloria.
04:38Well, here we are in this wonderful church, St Bartholomew the Great.
05:07It's a church which some of you may recognise
05:11because it was used in the film Four Weddings and a Funeral.
05:15Now, the subject of your task this week is weddings.
05:20Weddings are very, very big business.
05:24I've got you two stands at the National Wedding Show in Birmingham.
05:30You are going to represent suppliers and manufacturers of items
05:34such as wedding dresses at this exhibition.
05:38And it's very, very simple.
05:40The team that sells the most amount of merchandise will win
05:44and the team that doesn't will lose.
05:46And in that team, one of you will get fired.
05:49Now, I'm going to reorganise the teams a little bit to balance them up.
05:53So, Helen and Sara, would you move over here?
05:57And Claire, move over there.
05:59So, everything clear?
06:00Yes, sir.
06:01Yes, sir.
06:02Yes, sir.
06:03Off you go.
06:04The National Wedding Show at the NEC in Birmingham attracts up to 20,000 visitors.
06:18With 300 exhibitors, it's packed with brides-to-be ready to spend big money on their big day.
06:25Tomorrow, the teams will be here selling wedding dresses and romantic accessories.
06:31The team that makes the most money will win.
06:34I'm so happy about this style.
06:36I love dresses.
06:37I'm a girl.
06:38Every girl dreams of wedding dresses.
06:41So, I'm the complete opposite.
06:42I'm kind of an fancy marriage and it's going to be interesting.
06:45We've got the cynic and the optimist.
06:47I know.
06:48Today, the teams have until 4pm to visit wedding dress businesses spread across London
06:56and select one to represent at the NEC.
06:59It's going to be very important that they choose the right product.
07:04I mean, a woman hopefully only gets married once in her life.
07:08It's mostly the most important purchase of a dress she's ever going to make.
07:13So, it has to be perfect.
07:15On Team Renaissance, Helen steps forward as project manager.
07:20In terms of wedding experience, I used to model in bridal shows.
07:22It's a few years ago now, so I've got a bit of experience there.
07:25And being a girl, obviously, I've been involved in a lot of my friends' weddings.
07:29Project manager for Alpha, Lucinda.
07:32If we're planning our route...
07:34In addition to dresses, the teams have to select one other wedding product
07:38from a list of businesses provided by Sir Alan.
07:41Do you think it makes sense that when we split the sub-teams
07:44that one team goes to do the wedding dress shops
07:46and then one team does the other services?
07:48You don't want to lose any information across the wedding dresses.
07:50Absolutely.
07:51Absolutely.
07:52If we're doing... I'd like to...
07:53Do the whole lot.
07:54Yeah, do all of them so we can make a clear decision.
07:57Central London's near North London, so we should probably...
08:00We should have one faction of the team go to Central and North London...
08:03Yeah.
08:04...and the other team go to South London, in my opinion.
08:05Yeah, definitely, I agree.
08:06Okay.
08:07So can we split these out, then?
08:09Okay.
08:13Keep in touch, guys.
08:14Will do.
08:15See you later.
08:16Good luck.
08:17See you in Birmingham, guys.
08:20The two most important things, in terms of the way we need to come across,
08:24it's obviously professional, which goes without saying,
08:26but passionate about what they do.
08:28You're right.
08:29We have to be very, very professional, very interested,
08:31because we're going to represent them at the end of the day.
08:33On Helen's team, first stop for Michael and Sarah,
08:36top bridal designer Ian Stewart.
08:39Nice to meet you.
08:40Hi, I'm Sarah.
08:41How are you?
08:42His dresses sell for up to £2,500.
08:45Oh, wow.
08:46Well, I can tell you that looks great.
08:48It does look great, yeah.
08:49If both teams want the same product,
08:51the business will choose which team to go with.
08:54What I actually really love about this, more than anything,
08:56is it's not just a same line of dresses.
08:59Do you know what I mean?
09:00There's such a rich diversity here, and that's absolutely crucial.
09:05I feigned interest very well.
09:08Brilliant.
09:09Brilliant.
09:10That's what I do for a living.
09:11I can pretend I'm passionate about the most insignificant thing
09:14and put it off with an effortless charm.
09:17Fantastic.
09:18That's exciting.
09:19That is exciting.
09:20That's really good.
09:21Where do you get your inspiration?
09:22Just like lots of old films and history books.
09:24Yeah, it's a very theatrical element.
09:26Yeah.
09:27That I think's great.
09:28It's an acquired taste, but I do think that being different
09:31is the way forward.
09:33Some of them were ghastly.
09:35I was like, why would one want to wear such a thing?
09:38I think the biggest selling point is his name.
09:41Across town, project manager Helen visits another wedding dress business.
09:47That's a soft scoop.
09:48Their speciality, coloured dresses, all under £900.
09:53They start from the red, going to the black, gold, into the pink,
09:58and then we're going into the blues.
10:00The first thing that jumps out at me is fabulous, but, you know,
10:04it's a very acquired taste.
10:06The thing is, if you think of all the celebrities at the moment
10:09that have just got married...
10:10Jodie Marsh.
10:11Jordan, Jodie Marsh.
10:12Yeah.
10:13What colours?
10:14And they all follow suit.
10:15The brides want to be like a celebrity.
10:18The price was a key thing for me.
10:19You know, I think it was the sort of dress you picked up and thought,
10:21God, it's lovely, but I bet it's really expensive, and it wasn't.
10:24So the price kind of offset my objection to the colour.
10:28Let's do this.
10:29On Lucinda's team, only Claire and Rafe are visiting wedding dress businesses.
10:35Hi.
10:36Hi, Rafe.
10:37Nice to meet you.
10:38Hi, Rafe.
10:39Do you want to come through to the showroom?
10:41Yes, please.
10:43Oh, wow.
10:44Wow.
10:45Stunning.
10:46Oh, that's gorgeous.
10:47I was really happy when Lucinda asked me to go look at dresses.
10:51I think Lucinda knows what I'm like.
10:53I love fashion.
10:54I used to work in a designer clothes store.
10:56I'm a typical girly girl.
10:57What do you think about this?
10:58This is a beautiful pink dress.
11:00You're having a country house wedding.
11:02It's got very light silk organza skirt.
11:05Also comes in ivory and other colours.
11:08And how do people know about you, Ian?
11:10We show our collections both here and internationally.
11:14Where internationally?
11:16The whole of the world.
11:17Okay.
11:18The thing is, most of the girls at the wedding show are going to know our collection anyway,
11:23and they're going to be looking for our dresses.
11:25Just been in wedding dress ecstasy.
11:26It was absolutely unbelievable.
11:27He has worn for the last four years best bridal designer.
11:28So this guy is like the head honcho of wedding dresses.
11:41Excellent.
11:42Project manager Lucinda is hunting for another wedding product to sell alongside the team's
11:47dresses.
11:48She's at an exclusive cake shop in Putney, South London.
11:52Most of our designs are very simple.
11:54They are clean lines.
11:56The most important thing to us is the look of the cake and the taste of the cake.
11:59It's gorgeous.
12:00It's absolutely lovely.
12:02Cakes are approximately £600 a pop.
12:05Is that expensive?
12:07Well, I don't know.
12:081pm, three hours before the teams must decide what to sell.
12:15Hello.
12:16Hello.
12:17Hi, nice to meet you.
12:18I'm Claire.
12:19On Lucinda's team, Rafe and Claire are in South London to see dresses for bigger brides,
12:25size 16 plus.
12:26Oh.
12:27Rafe, maybe I should get a boyfriend.
12:29It's really beautiful.
12:30It is very nice.
12:31I wonder how many of the 7,500 people coming into Birmingham tomorrow are going to be between
12:39a size 16 and a 32?
12:41Yeah.
12:42Is it a bad partnership if we had cake and...?
12:46Size 16 dress.
12:48I think we need to remember that those people in a size 16, 32 dress are size 16 and 32 for
12:55a reason.
12:56They love cake.
12:57I'm sorry.
12:59Do you...?
13:03Cakes are next on the list for Michael and Sara.
13:06The most important thing for me, second to the wedding dress, is cakes.
13:10And, you know, I've been on a cake course as well.
13:12Oh, fantastic.
13:13To understand a little about cakes.
13:14I think cakes is a big part of the whole wedding theme and it's mostly going to be women
13:19and you've got to have cakes.
13:21One hour to go before final choices must be made.
13:30This is the absolute wow factor.
13:31You've absolutely got to have this.
13:33Yeah.
13:34This is the easiest salon you'll find.
13:36Personalised wedding lingerie and honeymoon beachwear are next on the list for Alex and
13:41Helene.
13:42I think it's lovely and classy and, you know, looking at this stuff, I think it's really
13:46pretty.
13:47I think this is awesome.
13:48I know.
13:49I bet you do.
13:50I think I'm quite hung up on this.
13:51It's brilliant.
13:52I'm very passionate about it myself and I definitely, definitely want to represent you on the day.
13:56So, if the other team chooses yourself as well, I obviously want to be first choice.
14:00OK.
14:01Lovely to meet you, Sharon.
14:02Yeah, thank you.
14:03Thank you, Dan.
14:04You're welcome.
14:05Smaller items, you know, £20, £30, you know, they're going to be a lot easier to sell
14:09and get an order there and then.
14:10So, I think that's how we're going to win this task.
14:13Hi, Helene, it's Michael.
14:15Hiya, how's it going?
14:16Our meeting with the cake provider went absolutely brilliantly.
14:20We're looking at, let's say, a five-tier cake, £545.
14:25Yeah.
14:26A lot of these wedding shows about people going to browse.
14:30Could you get someone to buy their wedding cake at the NEC?
14:33No.
14:34I don't think so.
14:35I think, I think you'd really struggle.
14:39An intelligent person would have sent two people to go and look at all the wedding dresses
14:44and two people to look at the other stuff because then they could make an actual overall opinion
14:50of which one we should go for.
14:52Of everything.
14:53I should have mentioned that too.
14:54Hello.
14:55This is a fantastic display.
14:56Everything's there and everything's easily graspable.
14:59Lucinda also has her eye on the underwear as her team's other product.
15:04Your products are retailing from £15, so it's not a big hole in the pocket.
15:09The dress is a big thing of her life, whereas this is just like, oh wow, that's for me.
15:13Brilliant.
15:14The dress is fantastic.
15:15Yeah.
15:16I have to say, surprised.
15:17Me too.
15:18We think that one rather than the cakes.
15:19I reckon we are.
15:20Yeah, I think so.
15:21Come on, Claire.
15:23Fifteen minutes before the teams must choose.
15:26Hi.
15:27Rafe.
15:28Please meet you.
15:29For Claire and Rafe, final appointment of the day, a big high street retailer.
15:33The range I wanted to talk to you about today is a collection of mix and match separates
15:37for bridal wear.
15:38The benefit you have with our range is it's incredibly broad appeal because it's very,
15:42very classic.
15:43It's very simple.
15:44Sometimes I don't want the big elaborate dress.
15:46Yeah.
15:47Total outfit's £95.
15:48Really?
15:49I think the whole range looks absolutely, looks lovely for me.
15:52That's definitely my first choice.
15:54Fuck.
15:55I have to say, my first choice is Ian Stewart.
16:04We need to make a decision fairly quickly.
16:06Okay, I'm going to start with Ian Stewart.
16:08Okay.
16:09Yep.
16:10Firstly, of course, it's higher value, so it's higher end, so it's bigger profit, okay?
16:14What are the dresses like, Michael?
16:16Just so I can try and visualize.
16:17Are they absolutely beautiful?
16:18Imagine, like, the dresses that the women were wearing in Beauty and the Beast, or like
16:23Les Miserables.
16:24They're very mixed as well.
16:25They're international.
16:26They are very, very unique, okay?
16:29It's between £1,600 and £2,500 per dress, okay?
16:33However, he's a very renowned dress designer, and there'll be a lot of people who already
16:38know about his dress.
16:39They actually come to the exhibition, okay?
16:41So, for me, it's the way to go, but obviously I haven't seen the other two.
16:45They're a very expensive dress, you know, yours.
16:47And if I were going to spend that much money on a dress, I would want the expert there,
16:52you know, selling the dress.
16:54It's, you know, ours is half the price.
16:56Some of them are absolutely beautiful, and the coloured dresses will bring people over.
17:01Right, okay, Helen.
17:03Helen convinced Michael and I that it would be a good idea to go for middle range dresses.
17:09I had not seen the dresses that Helen went to see, so I couldn't make a judgement on them,
17:13so I had to go with what she had said.
17:15Hi, Lucinda, it's Claire.
17:16Give us your points.
17:17What do you think?
17:18Ralph prefers Ian Stewart, and I prefer BHS.
17:19What he's coming down to is do we really think that somebody walking through the doors
17:20of the NEC tomorrow is going to pay two and a half grand for a dress?
17:21How does Ralph feel about that?
17:22Ian Stewart dresses are expensive.
17:23If somebody goes to that NEC knowing they can get an Ian Stewart dress, they'll go for it.
17:26Oh, God, see, it's almost, you know, the higher the risk, the higher the gain.
17:28Claire, you're at BHS.
17:29Let's go for Ian Stewart first option and BHS second option.
17:31Right, okay, let's go for that.
17:32On the way, I'm back.
17:33I'm back.
17:34I'm back.
17:35I'm back.
17:36I'm back.
17:37I'm back.
17:38I'm back.
17:39Alton.
17:40I'm back.
17:42I'm back.
17:43I'm back.
17:44I'm back.
17:45I'm back.
17:46I'm back.
17:47I'm back.
17:48I'm back.
17:49I'm back.
17:50I'm back.
17:51option right okay come on team alpha come on so you change that yeah we know that he's in bridal
17:59magazine you know he's a fantastic guy his dresses are stunning and visually i think they'll have a
18:04great impact on the stands so i'm quite happy after selecting different dresses the teams head
18:12for birmingham lucinda's team will sell the high-end designer gowns while helen has opted for the mid
18:19range colored dresses but both teams want the same second product line wedding lingerie hiya sharon
18:28it's helen from renaissance they've got to convince the business owner to go with their team one thing
18:34that's really important for me to mention is we've selected our addresses and they absolutely 100
18:40percent complement your product line okay who's just are they you're sorry the dresses are it's
18:46they're called the white rose collection oh hello sharon it's lucinda from team alpha hello oh gosh
18:55we've secured ian stewart i don't know if you know ian stewart he's been well for the last four years
19:00running he's been the best bridal designer he's won the prize do you oh fantastic oh lovely great
19:07brilliant just have to wait now decision i think it'd be absolute gutter if we don't get it
19:16shit man my heart just went through my mouth
19:28hello listening to speaking hi we think you've made a superb alliance for the instrument very
19:34complimentary brilliant brilliant fantastic all right so i'm speaking unfortunately we've actually
19:45decided that we'd like the other team right okay okay i'm really sorry no it's all right
19:56right you've got to pick yourselves back up
20:00we didn't we won it come on that's what i'm talking about
20:05team alpha
20:068.15 pm birmingham you had a nice day
20:18first chance to get a closer look at their products
20:20i think that's beautiful oh yes that's all right having lost wedding lingerie helen's team will sell
20:30their second choice cakes it's very expensive so if we get like 15 you know even 10 sales of these each
20:39we're looking at a fortune it's a lot of money
20:47that is absolutely stunning we're gonna make dreams come true when i saw the products in the hotel i was
20:53ecstatic they are stunning i do believe that it is what a bride would be looking for in their wedding dress
20:59it's massive do people who come to this wedding show actually pay two grand for a wedding dress
21:09that's probably one of the biggest challenges what's going on around the back um it's open
21:13oh it's not fair no come on in oh gosh these are really sharp and these are for weddings
21:23believe it or not that's a wedding dress some of these some of these are a little bit tacky in my
21:28opinion in terms of i wouldn't buy but i can see how other people would the dresses that me and
21:33michael went to see today would have been much easier to sell because they were more weddingy
21:37they were more glamorous i think we've got a very difficult task ahead of us tomorrow
21:51the day of the show
21:58we are gonna win today it's so important for me
22:05the teams will have eight hours to sell their wedding products oh that looks gorgeous whoever
22:11takes the most money by six this evening will win the task there's a cake stand just there just right next
22:18to us
22:2210am doors open
22:27you won't admit you love me today more than 7 000 visitors are expected brides-to-be with mums
22:34and friends looking for inspiration and hopefully their dream dress
22:45in terms of you know the task at hand it's all about you know a soft sell it's you know the most
22:51magical day of a girl's life particularly you know 90 percent of purchase are by women
22:54and it's about the whole experience of buying that perhaps perhaps perhaps
23:04on lucinda's stand the big name designer dresses are attracting potential customers
23:09look beautiful aren't they
23:12we've been looking for ian's shoes is that right yes we have a level of his dresses here
23:17and there's a queue to try one on doesn't even need fitting just incredible it's like a glove
23:24i do love this isn't it lovely you look absolutely gorgeous what do you think me
23:29who's the lucky fellow
23:32this is 2414.
23:36on helen's stand alex is in charge of selling the team's mid-range colored dresses
23:42the coloration of the dress really complements your skin color and i think that the design
23:46being short um you know something that you're looking for and not found elsewhere in here so
23:50i mean if you're happy to say that today what we do is we just take a deposit today
23:53at 50 of the total price yes 100 happy with that yes i don't go in for like the hard sell
24:01mine's always been like a conversational sale i don't want to feel like i'm pressuring anyone in
24:05because you can never pressure anyone into buying a wedding dress you know it just wouldn't work
24:08alex has made a deal which is brilliant oh that's so everything is going really well
24:12which dress was it on it was the really short one really yeah that type of one oh wow
24:22the show is in full swing
24:27oh hello ladies have you seen this stuff before okay for lee on lucinda's stand the low-cost
24:35lingerie and honeymoon beachwear are proving an easy sell white pair it's fantastic that's 14.99
24:43lovely i'm not sure whether we're making enough money just through purely the wedding accessories
24:48i mean we're turning it over i've done probably about eight sales already you know what i mean but
24:52we need to back it up with wedding dress sales that would look fabulous on photos wouldn't it
24:57there's lots of interest but no sales for lucinda's costly dresses
25:01i think this color's perfect on you have you been on horseye ladies hi in steward dress
25:08for me going for the high-priced wedding dress was most certainly the high risk strategy um but with
25:15high risks i've learned in life and in business come high gains so on my head beers it's kind of not
25:21really what i was thinking of but i do like it i think most people come in here and see the dress and
25:25think oh they look they look quite unusual they try them on and they fill a million dollars and just
25:29they just buy them i do really like it no it's the first dress i've tried on though so it was beautiful
25:39but it's a lot of money and and it's the sort of decision that i'd normally go away and think about
25:45hi in in steward dress rave was insistent on this high-end expensive brand of wedding dresses
25:52without actually taking any notice of really what the mass market would buy and this is a mass
25:59marketplace we're not in knightsbridge we're in birmingham midday helen's team is shifting its
26:08mid-price dresses the sash here goes side to side but it wraps around so it's slimming it's the color
26:15against you you know your skin tone it's and the thing is it it should what can i say that's good
26:23i've just sold another one i'm happy happy chappy it's the most expensive dress which is good if you
26:28wanted to buy this cake for five tiers and you can make it look anything it's all edible fantastic
26:34it's zara and michael are pushing their top price cakes the taste as we'll get our consultant to make
26:41the first point of call with you and then over the next couple of months we'll be liaising with you
26:45about exactly what you want for the floor arrangements for this cake for everything okay
26:49and we build in another tier and you can have different flavors for different tiers as well
26:54michael is tele sales which because you're not there in person you have to sell hard you have to
26:59keep them on the phone you have to talk over them and he's transferred that in this process over to
27:04direct face-to-face sales and it doesn't wash there's a very limited amount of these and they're only
27:08available today and that is it sometimes if you don't push yourself you kind of like shall i shall
27:13i not then you look around and you don't find the same cake anywhere else you kick yourself okay can
27:19i just go away and have a think about it and phone the groom you can i mean you can call the groom i'm
27:23here till 5 30. sarah um can't read other people very well and you could see people almost like you
27:31know god it's very nice but i need to speak to the groom as well i can't just i wouldn't just be able to
27:36order it so it's something like where you can pay the deposit this is the company i like to order
27:41from because i like the taste and then take the group after the final touch she was quite pushy
27:46trying to get a deposit out of us it did put me off a little bit um because i don't like being forced
27:50into things and makes me back off a bit 2 30. lee has shifted over 300 pounds worth of the sparkly
27:59underweight would you be more interested in the phone yeah i'm so the phone starts at 14.99 yeah
28:05okay cool i've got to ask you what size you are now on phones i'm selling panties so what i'm doing
28:12is i'm guessing their size and i'm always i'm always guessing their size lower than what i actually
28:16think it is uh so what what size is it eight okay go on um i'll have it as well please it's great i
28:23mean you can see i'm buzzing yeah it's i'm passionate about it so let's go sell some more knickers daddy
28:30that's checkbox another bride-to-be another sale from helenstein all right so you happy with that yeah
28:37yeah that's great the dresses have been a great choice i think that can be used as bridesmaid dresses
28:42evening dresses going out dresses that's definitely hit the spot with a lot of people the price has
28:48definitely been a big winner as well they're extremely well priced you know and it's a beauty
28:52you know they're beautifully designed for what you get for your money this is six tiers three dresses
28:57sold but the team has yet to sell a wedding cake and we're only giving it to a few brides for their
29:02wedding day so if you are interested i'd need to know today in terms of a decision so how does it sound
29:07just have a walk around and have it yeah thank you i know it is people just don't want to make
29:12decisions on cakes without their husbands or their whatever their boyfriend or whatever and it's
29:16really difficult to get a decision from people it's harder than i thought it was going to be
29:21if you can't make your mind up we'll never get started
29:28i think this is definitely the dress mom what do you think is that belt in the mouth delicious sooner or
29:36later i'm gonna get a deal oh mate we need some more foot form if you do it today i'll give you
29:42a kiss and i'll give you a glass i'll give you a glass of champagne and a hug
29:47you want to do it don't you do you want to know the price on this one
29:49oh wow that looks stunning time is running out the designer dresses are not selling
30:19students in the institute prices well by around four o'clock i was seriously questioning my
30:26judgments um of the price range i think by then i think we were all thinking
30:32our prices were too high sorry be one minute lucinda switches lee to selling dresses you look
30:39absolutely million dollars obviously i'm going to say that you've got a beautiful woman standing there
30:43in the lingerie company's promotional outfit he hopes to attract attention to the team's top-end dresses
30:55right i honestly need help because i can't i'm going to suffocate in this damn thing it's so beautiful
31:21have a discussion let me let me go away a bit it's a bit of pressure
31:40so what can you tell them what we do
31:51but for the designer dresses still no sales it's really busy and it's quality but i i've
32:02got that woman to buy that wedding dress like that's two and a half grand and i need to nail her
32:06if we don't get this wedding dress we're going to lose the task and i'm worried that this high-end
32:10stuff ain't shifting i don't know whether we've got the right dresses less than two hours to go
32:16michael is still after a first sale on the 600 pound wedding cakes i don't want to push you into it
32:25but i'm just worried that you're going to regret it if you don't do it can i can i go away and make a
32:32phone call and speak to him about the idea why don't you give him a call now i'll go i'll step over
32:36i'll step away listen there's a gentleman here that's got this cake well this is like little
32:43cupcakes on like a perspex stand so what do you think about that right okay okay bye
32:51you want a traditional cake you're gonna have to spend 200 pound more for a traditional cake and it
32:56will look dull
33:00it's just it's a real shame this is your bloody wedding my god above
33:05go on i don't feel like i'd go ahead with it no matter what sort of connotations you come up with
33:12yeah um you're trying to say you're going to regret doing it you're going to take a chance in life
33:20i need to go away and think about it okay see you later bye
33:24bye bye that close what can i do these people are dumb dumbs that's why they're dumb dumbs they don't
33:34know what they're doing
33:41oh
33:45the show winds down
33:47how brilliant you can oh hang on you can't see after hours searching for their perfect dress
33:56customers from earlier in the day start to come back to lucinda's stand it's absolutely stunning
34:04you are you happy yes you look gorgeous when we sold our first dress it was almost as though
34:10somebody had plugged me in and i was like a light bulb
34:13well done baby thank goodness at last we've sold a dress this dress do you want to try it on
34:21you look like a true english rose in this one brides and their mum and their friends came to the
34:27nec not for a couple of hours but it was a day outing and they wanted to enjoy it it's not like
34:32going to the supermarket to buy chicken you're coming in to buy a very emotional purchase yeah it's
34:38lovely is this the dress obviously people like to get the permission
34:43of the group is so important but being a lady do you think your queen would not like the taste of
34:48this would go yuck it's disgusting so that's not an issue the taste still no cake sold but sarah presses
34:55on i mean you like the taste of it what's stopping you if there is anything stopping i mean what are
35:00you thinking right now um because you like the taste yeah i like the look i mean having loved the taste
35:09that i'd say is the most important thing ladies the taste i don't think i was being too pushy
35:15because if you're not pushy with them and you don't give them that end push they will not go for
35:19the purchase they'll say i'll come back in 10 minutes and you will not see these people again
35:23okay no that's fine thank you
35:29ready here you go hello
35:32now we've got because because the dress is quite long and you're fairly petite
35:3615 minutes to go if you buy two obviously we can look at the price for you so you're not paying the
35:42full price super do you want to get out that one then we're going to place an order for two dresses
35:46would you like to just close it for me yeah so it's the sorrento dress size 10 with bolero jacket and i
35:52said flower from the jacket to be removed so it can be worn in the hair but i will pass you over to
35:57my colleague happy yeah the dress is good 6 p.m the end of the task the cake one is a bit empty
36:07unfortunately but the dresses have been a success that's for certain so i'm really pleased
36:12okay
36:30after a day in birmingham it's back to the boardroom to find
36:33out who took the most money
36:54after all the blood sweat and tears of the last couple of days if we don't win this task i might as
37:00well just throw myself under a bus because i could not have done anything more you can go through to
37:05the boardroom now
37:30good afternoon now helen you uh the team leader of renaissance is that right yes and lucinda team
37:41leader of alpha yes good team leader ladies and gentlemen very good very good yes worked worked
37:47well really enjoyed working together all right there's some positive stuff coming out here lucinda
37:53isn't there considering some of the comments made a few weeks ago about your good self
37:58good we split into two groups claire and rave went on to the dress group lee and i went and saw the
38:03accessories how did we come to the decision on what dress you was going to take um well obviously my
38:08claire and i first went off to the the high-end uh retailer uh we knew he had a reputation we know
38:14we knew he won four awards in a row so i was happy just to go you know straight in big risk it is a big
38:20risk to go for the the highest it's a big risk around but you you know you're taking that responsibility then off
38:26of uh lucinda's shoulders no no i mean look if if it becomes clear that we you know haven't sold
38:33enough to win this um i'm fully fully aware that i will take responsibility for you know for most of
38:39that but we did consensually agree you're selling the wedding dresses just clear that was me what about
38:44you so i helped as well and what was you doing then lee so i was i was basically in during the morning
38:49in the early part of the afternoon selling the wedding accessories the sparkling knickers sparkling
38:53knickers bikinis flip-flops do you feel you're now the foremost expert on on that on how and how to
38:59sell a lady a thong yeah uh yes um helen on the dresses did your people go and see all four wedding
39:10dress vendors yes we did thrown myself and helen saw two and michael and sarah saw two the two of the
39:16wedding dress suppliers no one person saw all no one person saw all four strong right the fundamental
39:22error for me an absolutely awful error was not having two people seeing all the dresses because
39:27we i couldn't then make a decision on whether the mid-range colored dresses were better than the high
39:33end ones but um i was very very keen to go for the high-end dress retailer i have no regret about the
39:40dress choice whatsoever i think it was a really good choice for the day okay well let's see how we got
39:46on shall we nick on alpha alpha came home with a total of five thousand seven hundred and fifty
39:55two pounds 99 pence and how did that break down what was the back broke down as lee's stirring work
40:02with the spangly knickers brought home six hundred and forty seven pounds 24 and claire brought home
40:08five thousand five hundred and five pounds with three designer dresses margaret let's hear the numbers
40:15for helen's team well they sold uh five dresses but no cakes and they raised a total of one thousand nine
40:25hundred and twenty five pounds right well you rolled the dice there you lot and you and and you won
40:33so well done well done on your gamble also alan some great salesmanship from claire she worked
40:39like a trooper really good and and well led by lucinda good good okay well i've arranged for you
40:48a private room in a fashionable spa in the city of london a spa where companies send all their
40:55high-flying executives to relax and enjoy yourself so well done on this task helen and renaissance one
41:05of you will be getting fired off you go and i'll see you later thanks that's right
41:12i have to say we've all done incredibly well thank you cheers cheers team alpha cheers absolutely cheers alpha
41:42i don't like that it tastes like it tastes like leaves but i'm a fizzy no maybe i'm too northern and like
41:49pg tips his treatment is completely based on principles of energy
42:12we've all tried our absolute best to sell every item to be honest with you i think it's about
42:41taking gambles and taking chances and i think we played it safe and i think that's why we lost
42:47i don't think we did too bad selling five dresses but product choice you know the cake was a hard
42:53sell not a ten pound cake is it is 500 pounds myself michael and alex put all that we had absolutely
43:01everything we had into selling and the person who least contributed was helen herself it's interesting
43:08when you know that you've lost how suddenly people start to turn and their opinions change and it's
43:12all about covering your ass the only person to blame for the failing of this task is helen
43:17i'm going to be interested to see how she's going to spin her way out of this
43:33so
43:41yes sir alan sir alan's ready for you now
43:44michael
43:58i got the distinct impression even before i'd announced the results that you were already kind
44:05of covering your tracks on this it's not correct sir alan well why didn't you push for the
44:13design addresses i did push for the design addresses that was you didn't push for the design addresses
44:19i felt that the design addresses the high-end dresses were the way to go forward however can
44:25i quote what you actually said yeah not to everyone's taste quite niche quite expensive
44:32i did say that but i don't sound like a recommendation to me
44:35it's either you didn't recognize and understand the importance that this was the jewel in the crown
44:43as far as the four dresses that you were being offered or that you just wanted to let someone else
44:50make the decision our argument was you were the ones that went and saw it you see which is a flaw
44:55by the way because two of you should have seen the whole four and then you could have come
45:00up with a qualified decision what i would say is you know if if someone had have come on the phone
45:05and passionately said absolutely we should be doing this at no point was that ever up for debate
45:11but you know as a team leader you should have been saying no i agree i want all the four dresses
45:18seen by somebody at least and you didn't right i agree sir alan a big flaw
45:24alex as a six-time veteran i believe on losing teams are you just an unlucky person or or what
45:33he did really well at sir alan on this yeah he does really well i don't know whether
45:38he's got this thing about you know mesmerizing his team leaders i mean he's always on the losing
45:43side why are you always on the losing side i don't know sir alan i don't believe i could have done
45:48any more i stood for six hours and out of the 1925 pounds that we sold on the day i sold 1495
45:54pounds of it which is well over three quarters of the revenue so if it's not you that is going to be
45:59responsible uh for the failure in this task who is it was a sales task so the only thing i can take
46:05from that is the person who sold the the least stuff on the day i mean that would be the fairest
46:10way i could do but i mean i've got to say can i just say it's a team effort i can't be there actually
46:16selling the dress because you said you look after the dresses so i was bringing people in so to say
46:20that oh the person who didn't close the deal is responsible for the failure of the task i find
46:25highly unfair helen cakes why'd you end up with the cakes then because we lost out to the team
46:32right i picked the um accessories straight away as soon as i saw it i thought that is going to sell
46:38and i went in with an awful lot of passion and she seemed to really really gel with us did she ask
46:43you what else you had on your stand what else you were going to i told us that this is the dresses
46:48that were chosen picking of the wrong dresses in in my opinion has had a double barreled effect here
46:54because if you've come up to this woman and said to her ah by the way we've got one of the leading
46:59dress designers so therefore your stuff is going to be complimented by that you may have convinced
47:05and i think that's what pulled off the deal for lucinda i also heard that sarah and michael
47:11actually backed cakes you wanted to do cake correct you saw from your results you didn't sell any
47:17that's correct why not i think mainly because um we found out that it was a a decision that couldn't
47:23just be made by the bride alone it was a decision that had to be made with the bride the groom and also
47:27the family as well a mistake to choose it a mistake to choose it so we tried it absolutely best oh yeah
47:33we pitched our hearts out obviously yeah that's not a good enough excuse too hard i think perhaps
47:39a bit too hard yeah on cakes there was quite a lot of feedback that people felt they were being
47:45bludgeoned by michael and sarah there was something relentless about them both i mean you'd have been
47:51scared to buy a cake i mean sarah you have got a tendency of transmitting but not receiving you've
47:59got a tendency of talk talk talk talk talk and not listening to what the person's saying and there are
48:05some times where you have to be very subtle in the manner in which you're going about selling something
48:11you have to be interested in the people first of all not just bang bang bang buy my cake buy my cake
48:18only towards the end i must admit is a form of desperation in the last half an hour where i did
48:22try to go for the hard sell because the softly approach was a working people would say okay we'll
48:27come back in about 10 15 minutes we'll have a look at other stands and then no one came back and in the
48:31last half an hour i must admit it was a form of desperation where i was going for the hard sell
48:36just to sell one or two cakes we're just trying to make a sale sir alan unfortunately we didn't make a
48:41sale listen one of you's gonna go here today right i've got you two who stood around all day long
48:47trying to sell cakes and i've got this fella here who's got the you know the appreciation society
48:53telling me that oh he's what what a wonderful chap he is right alex doesn't deserve to get fired
48:58sir alan on this occasion at all he performed brilliantly on both days helen seemed to have
49:03made a decision already because you know the next part of this process is that i'm going to ask her as
49:08team leader to bring two people back into this room uh am i correct in assuming it's going to be those
49:14two sarah and michael yes okay alex you've managed to escape again you're not only charmed the people
49:22to buy the dresses offer you seem to have a way of charming your teammates maybe it is because you
49:27do work very very hard go back to the house you three step outside and i'll call you back in shortly
49:35where one of you will get fired this is a very very difficult one because to me i i can see two
49:49of them that really should go this week i think there's reasons for all of them to go actually
49:54they seem to me to be dead in the water before they even get going they've sold the wrong things
50:00they had the wrong things yes sir alan we'll see you now
50:16helen it's simple you chose the wrong dress designer well what's interesting about my team
50:32is nobody strongly advocated anything throughout the day in terms of helen i think you're missing
50:37the point i think you're going wrong go with the expensive dresses nobody strongly advocated anything
50:43on the day because i'm starting to get i don't want to i didn't want to get irritated and get
50:47hysterical like i always do but i'm starting to get very fed up with this now we lost this task
50:51for one reason one reason no product selection poor product selection okay you know you wanted the
50:56cakes though i did want no you wanted the cakes and you saw that you saw the dresses that won the day
51:01for the other team we did see the dress okay so go on poor product selection we could have had a
51:06stronger argument michael there's one important point that you're forgetting here when we were
51:09communicating that information to them you actually still talk about the low end so you were trained
51:14as a barrister right and it seems to me you've the only skills you've got is defending yourself all
51:20the time but as you know a judge wouldn't allow you to keep over talking to someone else will you let
51:25him finish what he's got to say because i've got plenty of time i'll listen to what you've got
51:29i apologize for that right okay i've just been listening to what's basically been veiled as me being
51:34putting as a as a scapegoat for all this i've just thinking to myself well it's a scapegoat you didn't
51:39sell anything um you were the one who went out and viewed the dress that won the day for the other
51:44team so where's the scapegoat we couldn't do anything about how could we hold a second sorry we should
51:50have gone for the high-end products okay which i did endorse but i didn't put a strong enough argument
51:54across so you're saying it's her fault then i am saying it's her fault and you know what like a mug
51:59i've been sitting here and doubting my sales ability do you know what there were tenfold as
52:04many people who absolutely loved the way that i was presenting those cakes the main problem is we
52:08couldn't we couldn't sell the cakes because no one was interested in buying them the fundamental flaw
52:13here was that the sales approach on this was wrong in the sense that you're not selling double glazing
52:19i didn't sell it like a hard sell double glazing we tried the absolute best to sell those cakes it
52:25was really difficult the first question we're asking are you getting married who are you getting
52:29married to really interested in their wedding it is new you know it's all edible you can do this to
52:34it you can do that to it you can you know have different colors put in it it'll be like a wow
52:39factor at your wedding we explained all those points it was it's so difficult i tell you what if i
52:44would have been one of the recipients of your sales pitch if it's anything like what you're doing now
52:50i would have got hold of your head and pushed it in the bloody cake you go off like a machine gun
52:57okay what i'm here is to try and work out which one of you is responsible for the failure on this
53:01task okay i think it's quite clear from michael's point of view you're putting the blame with helen
53:07is that right and helen where are you placing the blame if i had to i'd put place the blame on sarah
53:13i see okay can i just and that's mainly for what reason she just solidly sarah i'm speaking yeah
53:21you work very hard but you you speak at people you don't read you don't read body language you
53:26don't you read anything anything you just speak at people and i was cringing at the side of you
53:30what do you got to say about that out of the three of us helen had the least contribution she was
53:35wearing the wedding dress throughout the day but what did you actually contribute the whole day i was
53:39working to addresses it was actually a whole team effort of us actually selling i bought in customers
53:44quite interesting i mentioned the word team because it clearly wasn't a team i think i've heard
53:50enough and it's as simple as this helen this task was lost on the first day and it's because you didn't
53:59recognize what this was about the captured audience and the passionate customers that i provided
54:06sarah for the past eight weeks there's been lots of suggestions that you actually don't do anything
54:15your arguments are always very confusing you've alienated customers in this particular task and
54:24that's the feedback that i got michael i've got a list as long as my own about the apologies you putting
54:33your hands up you know i don't know how many more times i can listen to that nonsense i'm in the dilemma
54:42as to who's going to go one thing i am sure who's going right now sarah you're fired
54:57i'm sorry your attitude has been yes sir alan i got that wrong yes sir alan i got this wrong
55:20there is no room for any more mistakes as far as i'm said so i'm
55:23so alan can i just say something please i don't want to sound like i'm begging but
55:29if you can give me another opportunity to be a project manager again show you what i'm capable of
55:35i did a fantastic job last time as project manager i've got more to give than just being a salesman i
55:41really do i really really do
55:42i won't let you down
55:57get back to the house the pair of you go on then off you go
56:09talk about a cat with nine lives
56:27so
56:41sarah i mean
56:45i gave her enough chances
56:48in the end i thought myself do i need someone like this
56:52sounding like an air raid siren working for me
56:57i find it really difficult to work in a team having to work with teammates that you don't
57:02personally like you don't get along with i cannot work under project manager telling me what to do
57:07i cannot have people telling me what to do so in a team environment i don't think i'm so good so i'm
57:12gonna i've learned that i can't do that and i will work individually and i will be my own boss and
57:17that's what i'm gonna go and do
57:24on this one i don't have a clue he's gonna get fired i don't either
57:27you know i did make a lot of mistakes on this task and i've got to prove myself now
57:47it was my first experience in the boardroom and you have to save yourself you know there's one job
57:52there's seven of us here six of us are gonna go and that's the reality of it
57:59one job now just seven candidates remain sir alan's search for his apprentice continues
58:06next time on the apprentice you're going to advertise tissue the teams must launch their
58:15brands we could call our brand snot with a tv ad plenty of passion it's coming together
58:24will they think outside the box i didn't volunteer or be a box office flop i want to direct action
58:33it looks bad to you yeah it looks bad to me i didn't send you out to make a remake of ben
58:40ur you're fired well sarah's not been dumped at the altar alone adrian charles offer her her
58:47shoulder to cry on it's the apprentice you're fired on bbc2 now and remember there's exclusive
58:53videos and interviews at bbc.co.uk slash apprentice and a spot of naughty business on bbc3 as kevin
59:01and perry are losing it well that's the idea
Be the first to comment