Liverpool turns away from traditional politics

Discontent rises as party leaders struggle to connect with Merseyside voters.

Transcript

00:00In Liverpool and across Merseyside, voter confidence in national political figures remains fragile.

00:06According to YouGov's latest poll, just 26% of voters in the north of England have a favourable view of Keir Starmer.

00:13Interestingly, Rishi Sunak, who left office with one of the worst approval ratings in recent history, has seen a slight recovery.

00:20Kemi Badenok polls lower at 15%, while Nigel Farage performed slightly better with 32%.

00:26Despite these small differences, none of the leaders are viewed positively by most people.

00:32Discontent runs deep in Merseyside, where issues like inequality, public services and cost of living continue to dominate.

00:38That frustration appears to be translating into a general mistrust of political leadership.

00:43Labour still holds historical strength in the area, but that support is looking increasingly shaky.

00:48Across the region, the major parties are viewed with suspicion, and many voters feel ignored.

00:53With a general election not yet in sight, it's clear that public patience is wearing thin.