L'Envers du sport : AND1 et l'âge d'or du streetball

Télé 7 Jours

Inspirée par le streetball new-yorkais, la marque AND1 a permis à des légendes locales de s'élever au rang d'icônes internationales. Avant de tomber dans l'oubli…

Transcript

00:00Y'all about to view the N1 mixtape on video.

00:04Street basketball is our culture.

00:08N1 took it to another level.

00:11A lot of people say whatever happened to N1.

00:15I don't know what happened, and I was a part of it.

00:20Streetball is hip-hop, graffiti, breakdancing, all in one.

00:26It's just pure self-expression.

00:28And this is the essence of N1.

00:31When we started, Nike had the merchandise market on lockdown.

00:35It was like taking on Goliath.

00:36But we had this insane viral marketing in the pre-internet age.

00:39N1 is sweeping the nation, becoming one of the biggest basketball brands.

00:44The product flew off the show.

00:46You guys were rock stars.

00:48From zero to 65 million in 18 months.

00:51I was like, holy F.

00:54Who knew that everything we've been building was going to go up in smoke?

00:58Everybody started thinking about the money.

01:02There was fracturing of relationships.

01:07It was the downfall of everything.

01:09One, two, three, and one.

01:12We were trying to catch lightning in the bottom.

01:17You create a monster, you gotta know how to tame a monster.

01:23One, two, three, and one.

01:28One, two, three, and one.

01:29One, two, three, and one.

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