Update überfällig: Wie digital ist die Wirtschaft?
Im Zeitalter von künstlicher Intelligenz und Big Data scheint es, als wäre die Digitalisierung in jeder Ecke unseres Lebens angekommen. Doch während wir in den sozialen Medien surfen und online einkaufen, hinken viele Unternehmen in Deutschland hinterher. Die Dokumentation "Update überfällig: Wie digital ist die Wirtschaft?" wirft einen kritischen Blick auf den oft verschleppten digitalen Wandel in der deutschen Unternehmenslandschaft.
Reporterin Anna Müller trifft in dieser Folge auf Unternehmer, die mutige Schritte in die digitale Zukunft wagen, aber auch auf jene, die vor der Modernisierung zurückschrecken. Sie beleuchtet die Herausforderungen – von fehlendem Fachpersonal über hohe Investitionskosten bis hin zu bürokratischen Hürden. Gleichzeitig zeigt sie, welche enormen Potenziale ungenutzt bleiben. Von der optimierten Produktion durch vernetzte Maschinen bis hin zum besseren Kundenservice dank smarter Software – die Doku liefert anschauliche Beispiele, wie Unternehmen konkurrenzfähig bleiben können. Ein Muss für alle, die verstehen wollen, wie es um die wirtschaftliche Zukunft Deutschlands steht.
Hashtags und Keywords
Hashtags
#Digitalisierung
#Wirtschaft
#Deutschland
#Innovation
#Technologie
#Zukunft
#Wirtschaftsupdate
#DigitalerWandel
#Dokumentation
#Unternehmen
#Industrie40
#Tech
#Modernisierung
#Bürokratie
#Automatisierung
#KünstlicheIntelligenz
#Startup
#Handwerk
#Mittelstand
#Digitalestransformation
Keywords
Digitalisierung,
Wirtschaft,
Deutschland,
Innovation,
Technologie,
Digitaler Wandel,
Dokumentation,
Unternehmen,
Industrie 4.0,
Modernisierung,
Bürokratie,
Automatisierung,
Künstliche Intelligenz,
Mittelstand,
Produktion,
Kundenservice,
Software,
Wettbewerbsfähigkeit,
Wirtschaftsbericht,
Zukunft
Dokus über digitales künstliche Intelligenz Social Media, die besten Comedy-Serien
http://www.kiez-deal.de
Im Zeitalter von künstlicher Intelligenz und Big Data scheint es, als wäre die Digitalisierung in jeder Ecke unseres Lebens angekommen. Doch während wir in den sozialen Medien surfen und online einkaufen, hinken viele Unternehmen in Deutschland hinterher. Die Dokumentation "Update überfällig: Wie digital ist die Wirtschaft?" wirft einen kritischen Blick auf den oft verschleppten digitalen Wandel in der deutschen Unternehmenslandschaft.
Reporterin Anna Müller trifft in dieser Folge auf Unternehmer, die mutige Schritte in die digitale Zukunft wagen, aber auch auf jene, die vor der Modernisierung zurückschrecken. Sie beleuchtet die Herausforderungen – von fehlendem Fachpersonal über hohe Investitionskosten bis hin zu bürokratischen Hürden. Gleichzeitig zeigt sie, welche enormen Potenziale ungenutzt bleiben. Von der optimierten Produktion durch vernetzte Maschinen bis hin zum besseren Kundenservice dank smarter Software – die Doku liefert anschauliche Beispiele, wie Unternehmen konkurrenzfähig bleiben können. Ein Muss für alle, die verstehen wollen, wie es um die wirtschaftliche Zukunft Deutschlands steht.
Hashtags und Keywords
Hashtags
#Digitalisierung
#Wirtschaft
#Deutschland
#Innovation
#Technologie
#Zukunft
#Wirtschaftsupdate
#DigitalerWandel
#Dokumentation
#Unternehmen
#Industrie40
#Tech
#Modernisierung
#Bürokratie
#Automatisierung
#KünstlicheIntelligenz
#Startup
#Handwerk
#Mittelstand
#Digitalestransformation
Keywords
Digitalisierung,
Wirtschaft,
Deutschland,
Innovation,
Technologie,
Digitaler Wandel,
Dokumentation,
Unternehmen,
Industrie 4.0,
Modernisierung,
Bürokratie,
Automatisierung,
Künstliche Intelligenz,
Mittelstand,
Produktion,
Kundenservice,
Software,
Wettbewerbsfähigkeit,
Wirtschaftsbericht,
Zukunft
Dokus über digitales künstliche Intelligenz Social Media, die besten Comedy-Serien
http://www.kiez-deal.de
Category
📺
TVTranscript
00:00True story. A few weeks ago, my boss called me and said, "Why don't you make a film?"
00:10about digitalization and the economy. Where are the companies, where are we right now? Wow,
00:16I thought it was so boring. We've been left behind for years, nothing's happened for years.
00:25The big innovations come from the USA, perhaps from China and our companies,
00:30they only see the taillights.
00:32Sometimes it takes a while for me to get my messages. I'm currently at two bars out of five.
00:40Small and medium-sized businesses in particular are lagging behind digitally. Many companies struggle with outdated systems,
00:50with dead spots and endless paperwork. Yet the middle class is the heart
00:57of our location. I want to know what needs to happen for us to catch up digitally. I
01:04I meet women entrepreneurs. We are in the year 2025. I am honestly ashamed
01:09that we are now actually talking about digitalization. Well, and then I realize that the topic
01:14isn't all that boring. Quite the opposite: there's something happening in some corners of Germany right now.
01:19We have super engineers, we have mechanical engineers, we have electrical engineers. We know each other
01:23looks very, very good. But now let's move on to the software area.
01:26Maybe I can just show myself the material. It's quite sweet with those two little tricks.
01:31We simply started. That's what we want to pass on to everyone.
01:38And is even politics slowly waking up? With the first digital minister the country has ever had?
01:45Of course, I sense an expectation. I can see it myself. We have to do something.
01:48My journey begins near Bremen, where one thing is particularly missing.
02:06So, I'm bringing you the boxes for the 407 from the dry storage. They're almost ready again.
02:13Not fresh vegetables or fruit, but fast internet. With just one click, customers can order their desired vegetables online.
02:22A short time later, the box arrives at their doorstep. They send out 500 of these boxes every day.
02:28Melanie Hohgräfe has been managing the business for nine years, and the company has grown significantly during that time.
02:33And we have the packing line in full swing right now, packing the fruit and vegetable crates that will be sent out fresh tomorrow.
02:41The business is running. If it weren't for this annoying issue. A fast, stable internet connection is a matter of luck here.
02:50For us as an online shop, the biggest challenge is ensuring that the internet works, that it's stable, that we receive our orders from customers on time, and, above all, that we can always ship our orders to retailers and farmers on time.
03:09If we have an internet outage here, everything simply comes to a standstill.
03:12Perfect.
03:13This means that customers sometimes wait in vain for their goods. And Melanie Hohgräfe often loses a lot of money.
03:22Bills costing thousands of euros. And that's simply not affordable for a company with 45 employees. We have to pay for them, too.
03:32Sometimes it takes them 15 minutes to download orders. In the industrial park, of all places, there's no fiber optic connection.
03:41We're here in Dörferden in Broxfeld. This is our commercial area. Up ahead is Dörferden, the entire area where the private households are. And that's exactly where the fiber optic cable ends. And from here in Broxfeld, there's no more fiber optic.
03:56Once the drivers are on the road, the next problem arises: a poor network.
04:03We're currently navigating using our driver app, which accesses Google Maps, and driving to each customer. However, in a third of our delivery area, the internet quality is rather poor.
04:18Over 7,500 square kilometers. That's the size of the country's white spots, the black spots without 4G or 5G coverage.
04:30Which tour is this? Holger's last tour from the farm today? Yes, I'll keep checking what they're saying in the office chat.
04:45What's going on up there? Are there any complaints? Is something wrong? I just received feedback on the end of the day.
04:51Something's going wrong. I'll have to go back up and check. Sometimes it takes a while for me to get my messages.
04:58I'm currently at two bars out of five, so that's not so good right now either.
05:04"Not so good" is probably an understatement. An entire country is waiting for faster internet.
05:12Only a good fifth of households will have a fiber optic connection by the end of 2024. In many regions, the mobile network is so patchy that streaming on the train is a no-brainer.
05:27While Germany appears to have almost 100% 5G coverage, the reality is that there is a rural-urban divide, and network quality varies greatly.
05:36The business world also knows that nothing works without digitalization. Therefore, small and medium-sized enterprises invest over 30 billion euros every year.
05:44That is three times as much as the federal government spends annually on road construction projects.
05:48And yet, only about one in six companies operates entirely digitally. Only one in five companies uses artificial intelligence.
05:56While many countries have long been in the fast lane, we are still rolling in middle gear.
06:01Something has to change. And I'm meeting the man who's supposed to sort this out on the big political stage.
06:09Until recently, Carsten Wildberger was the head of an electronics chain. Now he heads a completely new ministry.
06:17Mr. Wildberger, we are now here in the provisional Digital Ministry with the first Digital Minister that Germany has ever had.
06:24When was the last time you were personally annoyed by the poor cell phone network and the bad reception?
06:31Yes, I live in a rural area myself. I can tell you a thing or two about that.
06:39It's really annoying, isn't it? Yeah, it's annoying.
06:42His ministry is now officially responsible for infrastructure.
06:50But for the expansion, it also needs federal states, municipalities and network operators.
06:59One topic, one of the federal government's promises, is fiber optics for all households by 2030.
07:04Can you guarantee today that this will actually happen?
07:08So we will reach 70 percent in three years and by then, I believe, we will also have a technology mix,
07:15For me, it is extremely important to have a bandwidth supply that is massively better than today.
07:22But again, 2030, every household, can you promise that?
07:25We will definitely get close and we will have a significant leap forward.
07:29And in my view we should also say that we, the decisive thing for me is,
07:34People will then say that we have made real progress and we are satisfied, it is working.
07:40You say close, so not quite 100 percent, let's record that.
07:44Reducing bureaucracy is also a major issue. We encounter this in every company we visit.
07:49And most of them are honestly so annoyed that they say that every government so far has promised us to reduce bureaucracy
07:56And they don't believe it will work this time. What do you tell them?
08:00So if you look at the coalition agreement, you will see that there are a number of measures in the coalition agreement,
08:09which will massively advance the reduction of bureaucracy.
08:13And we're currently working on what the implementation muscle is to get that done.
08:18How can we achieve this through departments that would like to work more independently?
08:24And that will be the task now.
08:27The "muscle of implementation"—a fine phrase. Does Germany have enough muscle of implementation?
08:31Now it's training time.
08:33It is not only the administration that needs to train its implementation muscles; many companies in the country also need to do this.
08:40Like here in Ottersberg near Bremen, a printing company.
08:45Food labels. Timo and Philipp Wolfsdorf's company is a major player in this industry.
08:52This is a label for a farmer's potato salad. In this case, it's for one of the more well-known discounters.
09:06The company has two branch offices, numerous delivery notes, receipts, and invoices. An impressive amount of paperwork.
09:18What they need is a digital accounting system that everyone can use simultaneously.
09:25We have been working on digitalization for a very long time, but we completely underestimated the effort involved.
09:32What makes things even more difficult is that we're a medium-sized company. Our core competency is label printing, and we're good at it.
09:40But we can't afford to hire a five-person IT team here for digitalization.
09:45This has to be integrated into day-to-day business somehow.
09:48And we actually underestimated the amount of work it would require from us.
09:53And that's why we bring external partners on board where it simply makes sense.
09:57Many feel overwhelmed. According to a survey by the industry association Bitkom, more than half of companies admit that their own digitalization is causing them problems.
10:08Bremen. Those who can afford it seek outside help. For example, Mark Zielinski, digital consultant.
10:19His company actually sells software to digitize accounting.
10:24In fact, the digital consultant usually has to convince people first.
10:36In any case, many companies naturally say that the way we do things is good because we have always done it this way.
10:43And of course, there is also a bit of missionary work that we have to do every now and then.
10:50But you can already clearly see in the market that companies are willing to deal with these digital topics,
10:59because of course they don't want to lose touch.
11:02Today, Mark Zielinski is visiting the printing company in Ottersberg, where the bosses have long since been convinced that they have had enough of the paperwork.
11:11Good morning.
11:14Good day.
11:16Beautiful good day.
11:18Good morning.
11:19Thank you for the appointment.
11:21I'm glad that worked out.
11:23So, the goal today is to gain some first impressions.
11:27In the future, they should be able to edit and save all documents with a single click of the mouse.
11:32But such software costs money, just like the transformation in the company as a whole.
11:35And so the question always resonates: can they afford it?
11:41We've eliminated this entire process and shortened it by now working with a digital inbox.
11:47If you imagine, we have had to invest a six-figure sum in our IT alone over the last few years, just to have the hardware so that we can talk about digitalization.
11:59Many of us have computers with Windows XP on them and so on, but they all have to be up to date so that the software works everywhere afterwards.
12:11Here you can see a typical workstation in our accounting department, where our employees sit and currently manage all the paperwork, so to speak.
12:23But this is, of course, a classic example. Here's the chute where the documents are stored for processing.
12:29Below you'll find all the payment transactions. This is what you can imagine later being completely digital.
12:35Completely digital? That would be nice. Unfortunately, you'll still have to print.
12:41It's great to digitize our processes. But we have to put in a huge amount of effort to be able to destroy paper documents.
12:52We still have to keep every document in paper form because the tax office only accepts the paper form,
12:58If you don't use a certified procedure to file the documents, which makes the process so complex that you simply don't do it.
13:10This is our file archive, so you can get an overview of all the documents we have here.
13:16As you can see here, invoices, delivery notes, all of this is currently stored here in paper form.
13:27Yes, you can see it's quite a lot. And at the moment, I imagine it's closer to the Ottersberg location, right?
13:42Exactly. So this is really just this location and only the last few months.
13:47That means that if we were to add the two external locations, it would be significantly more extensive.
13:53Exactly. And that's also the reason why we simply have to look at how we can compress all of this and make it accessible to everyone who needs it.
14:05Of course, you can also take the entire files and digitize them.
14:08The information is also available in digital form and can be used.
14:14Sounds interesting, but of course it also sounds like a lot of effort and therefore it is certainly not cheap.
14:22In the past, I would say yes, a definite yes, because the effort involved was very great.
14:27We now use an AI solution that shortens the whole process and extracts the important information from all the documents,
14:35to simplify this archiving process significantly. Today, of course, it's much easier.
14:41It's getting easier, but only slowly. In fact, some other companies like this one make money by storing files for others.
14:53Although companies are now allowed to store their documents digitally, this is only possible if the, attention,
15:00Principles for the proper management and storage of books, records and documents in electronic form.
15:07They state that files must be digitized using special software so that they can no longer be edited later.
15:15This is too complicated for many, so many companies stick with the analog version. Better safe than sorry.
15:23How is Germany becoming more digital? What does it take to update?
15:33I want to discuss this with three women who deal with this almost every day.
15:39Aya Jaff, programmer, author, one of the best-known voices in the German writing scene.
15:50Julia Jäkel, former publishing director, now a member of the Initiative for a Capable State.
15:58And Andrea Thoma Böck, head of a medium-sized company that refines surfaces.
16:05Today we are talking about the question of how digital our economy and our state are.
16:10On a scale of one, bad, to ten, very good. How digital is our state and our society? What would you say?
16:18Three maybe?
16:21Aren't you optimistic anyway?
16:23Rather lower.
16:25Optimistic?
16:27Yes, we're not doing so well. I'd say even lower than three now. 2.5.
16:31Yes, I believe in that one too. It doesn't matter whether it's two or three.
16:35Yes, it doesn't matter.
16:37But it was still very bad. 2 out of 10 would have resulted in a failure.
16:40We're simply lagging behind internationally. That's just the way things are.
16:45Ms. Jaff, Ms. Thoma Böck, welcome again.
16:48Thank you.
16:50How far behind are we really? You just said 2.5 out of 10, Ms. Jäkel.
16:55It hurts me when I hear that.
16:58Let me say that our political system is strong, good, and essentially intact, but it has not been changed for decades, one must say, decades, while the world out there has changed rapidly.
17:12In security issues, but above all in technology, in digitalization, in AI. I mean, we're in the year 2025. I'm honestly ashamed that we're actually talking about digitalization now.
17:23I would also see the state as actually taking responsibility. So, not just leaving it to the market. I think that's a kind of blind trust in the market, which we sometimes have here in Germany, to say that it will sort itself out.
17:34And if the companies need it, they'll solve it themselves. I'm thinking, where is the leadership here? Where is the funding? Where is the money to tackle this together?
17:45If you're driving through Germany, the cell phone network alone is a problem. I quite like using the phone when I'm driving because I simply have the time, and the connection regularly fails, for simple reasons, of course.
17:56Does anyone here have an explanation as to why we can't manage it: when I'm in other countries, I have 5G everywhere, but not in Germany?
18:02We're incredibly slow, and everything just takes an incredibly long time. And we can't get the horsepower onto the road.
18:11And what happens to those who get the horsepower on the road too late is something we can see by looking back.
18:18In 1927, a clever businessman named Gustav Schickedanz from Fürth founded the mail-order company Quelle.
18:25The trademark: a thick catalog with a huge assortment, from Advent decorations to ornamental palm trees.
18:31The catalog is so successful that no one wants to part with it, even after others have long since gone digital.
18:39The last catalog was published in 2009. Quelle is now history. Amazon and other companies had pushed the mail-order company out of the market.
18:46The Quelle example is not an isolated case. In a recent survey of German companies, around three-quarters stated that the German economy has lost market share due to slow digitalization and is at risk of economic decline.
19:00Can Germany still turn things around?
19:02And do we have enough skilled workers for this?
19:08Greetings from Nahles, Florian Neuhan.
19:10Hello, I'm glad.
19:11I'm here too.
19:13Andrea Nahles, head of the Federal Employment Agency.
19:18Your authority should ensure that vacant positions are filled as quickly as possible.
19:24This is almost impossible, especially in the IT sector, especially here in rural areas.
19:29And there's this study, which you're familiar with. The IW, the German Economic Institute, predicts that by 2027 there will be a shortage of 128,000 skilled workers in the IT sector.
19:41That's an insanely high number. Where would they come from?
19:44So, first, we need to train people. For example, at the Federal Employment Agency, we've doubled the training quota in the IT sector.
19:52Second, provide further training. There may still be a few hidden champions within your own company.
19:58I believe there is a lot of potential in the workforce that is currently there.
20:03Because jobs will change due to digitalization and AI.
20:07So we also have to empower people.
20:09And the third point is that we will definitely not be able to survive in the IT sector without the immigration of skilled workers from abroad.
20:15So the famous Indian IT specialists.
20:18It really exists. I'm telling you.
20:19So we currently have 46,000 Indian students in Germany and at German universities and colleges.
20:31And so there is a lot of potential.
20:33And we should be intelligent enough to present Germany to as many of them as possible in such a way that they want to stay.
20:39Especially since we will soon be short of staff in almost all areas.
20:45When the baby boomers retire, what then?
20:51And in general terms, you would say, Kai, help us because we have a demographic problem.
20:55Yes. In Germany, we will lose seven million currently active workers to retirement by 2035.
21:05So in ten years.
21:06Ten years. That's practically nothing.
21:08And seven million is quite a number.
21:11So AI alone will not solve the demographic problem.
21:14But it can be part of the solution. I firmly believe that.
21:18That's why, despite all the risks and all the pressure for change that AI creates, I am someone who says it helps us too.
21:25Artificial intelligence can help, that’s what they say in Heilbronn.
21:30Europe’s largest center for AI, the ePi, is to be built here in the next few years.
21:39Digitization means converting analog processes to digital.
21:43Artificial intelligence is the next step.
21:46To train programs to make their own decisions.
21:48More than 80 companies are already working on such intelligent solutions at the AI Center in Heilbronn.
21:56This includes Jan Hendricks Wieter’s company.
21:59They equip driving school cars.
22:02And it has been like this for 105 years.
22:04They produce double pedals for driving school cars, which allow the driving instructor to brake himself in an emergency.
22:11Now the boss wants to lead the company into the future.
22:15So, develop the company from a mechanical engineering company to a software company.
22:23At ePi in Heilbronn, they are working on artificial intelligence for driving schools.
22:29What's also great for us down here is that we can still use this space.
22:37Let's go to the driving lesson.
22:40Exactly, and there we also have the technical student.
22:43Hello Florian Neuhan.
22:44Hello Christoph.
22:45Hello, I'm glad.
22:47Driving lesson today, what lesson is it?
22:49The fifth.
22:49The fifth, okay.
22:50And with AI assistance, yes?
22:52Exactly.
22:53We are essentially supported by AI assistance.
22:55More than a third of all driving students currently fail the practical driving test.
23:02Perhaps, it is hoped, AI will now help.
23:07Do you have any questions about this?
23:09Any?
23:10OK.
23:11What is special about this system and what makes it different from a normal driving lesson?
23:16The difference is that here the whole thing is recorded digitally, throughout the entire journey, the entire route.
23:24And whenever Louis makes a mistake, it is saved in his track, which he can then view later at home.
23:36A total of eight cameras record the driving lesson.
23:39The errors are later automatically edited into a short video.
23:46When turning, please look over your shoulder to the left, especially when turning left.
23:51So, I've basically set a marker for myself now.
23:55Oh, because he just forgot to look left.
23:58Exactly.
24:00It can be done.
24:02Yes.
24:03So, turn on your indicator, please.
24:05Will this eventually make driving instructors redundant?
24:08The AI?
24:08No.
24:09Why not?
24:10That doesn't make it unnecessary because it's simply a matter of efficiency, I would say.
24:21Because it allows me to work much, much more accurately and much more easily because I have much more detailed documentation.
24:28The AI learns with each driving lesson and then knows what each individual needs to practice.
24:35And that includes the AI-controlled driving simulator.
24:39The mirror adjustment must be checked before every journey.
24:43Just take a look.
24:45Oh right.
24:47But have you seen how intuitive it is? You wanted to adjust the mirror by hand, even though it's not even there.
24:52Exactly.
24:53Now you can go.
24:54OK.
24:56It only takes a few seconds and I'm completely immersed in the virtual driving lesson and understand how much such a system can help.
25:06And the person you're hearing right now, the person speaking to you, will be our AI later on, which is trained and knows exactly what mistakes you made in the vehicle with the driving instructor.
25:16And as we drive now, this AI will coach you, just like a driving instructor would.
25:23Yes, now I feel bad.
25:29Yes, just stop it.
25:32One company is changing course. Many others are not.
25:39In your opinion, what is the reason why many companies, not all of them, invest too little in digital projects?
25:45There are many companies that have invested heavily in digitalization.
25:50Then there are some kind of averages, and then of course there are companies that lag behind.
25:53So the spectrum is broad.
25:55It depends on the industry.
25:56And that is also partly related to the fact, in my personal opinion, that we talk too little about young companies that can also develop dynamism.
26:09We talk too much about defending the old and too little about making room for the new.
26:19We have incredible talent when it comes to artificial intelligence and digitalization.
26:25Everything that has to do with research, everything that has to do with education.
26:29We have these talents. We have an excellent research landscape.
26:32What we have not been able to do sufficiently so far is to utilize these talents on a larger scale when it comes to cloud services, when it comes to digital, global business models.
26:43Of course we have examples of success, but we could do so much more.
26:47What is one reason why it is not possible to translate research into company start-ups?
26:52If there is, I sometimes wish for these questions, there is always only one reason.
26:57In the end, when you break it down to one reason, I would say it all starts in the head.
27:03First of all, it’s all a question of mentality.
27:05If you really want something and have the skills and the desire, then it is possible.
27:10I think we simply need to rediscover the fun and enthusiasm for developing, building and doing things ourselves.
27:19Just do it, that’s easy to say as a new minister.
27:25But is that really it?
27:28Walzhut Tingen on the border with Switzerland.
27:31Just doing it is often easier for small businesses, like this boutique, where they simply tried out something new.
27:39Well, my dear, I would have said we'll take Jutta first.
27:43Yes, I think that's good too.
27:45With the T-shirt?
27:45Yes, so it fits the summer feeling theme.
27:49Brick-and-mortar retail has been performing worse for years.
27:53Years ago, they started presenting their fashion on social media.
27:58Since then, the Wartner couple has been advising customers not only in-store, but also digitally.
28:06Hey, you.
28:07Nice to see you.
28:08Yes, nice to see you.
28:09But let me show you something new very quickly.
28:12Yes, absolutely.
28:12Some really nice new things have arrived.
28:14Yes indeed.
28:15So, look.
28:17Even.
28:21We love them, don't we?
28:24Perfect.
28:25So, you have to keep them informed all the time.
28:27Check out our new collections, our mix and match ideas, and our events happening to keep you constantly connected.
28:35This is very important because if you have them out of contact, you will be forgotten, that's just how it is.
28:42They want to keep in touch primarily online.
28:45Once a week with a fashion show, only online.
28:48The audience follows everything from the comfort of their own home.
28:52The beginning was new territory for everyone.
28:55We've probably all had two glasses of Prosecco because we were so nervous that we laughed too much.
29:00Everything was too loud.
29:01But...
29:02We just started.
29:03Exactly, that was the most important thing.
29:04That's what we want to pass on to everyone, because many think too complicated or it has to be perfect.
29:11And we tried from the beginning and it's still just so happy and funny and sometimes chaotic.
29:17But of course, with the 250 shows we've done so far, you get into a certain routine.
29:27And yet the thrill remains.
29:30After all, everything is live.
29:32Three minutes.
29:34Do we still have?
29:34Yes, yes.
29:36OK.
29:37So, let's get started, shall we?
29:38Yes, let's start.
29:39Oh my God.
29:40Three, two, one.
29:43We are live.
29:44We are live.
29:45Connections are still being tested, but we are now live.
29:50Okay, there are only up to 50 spectators who watch the spectacle every week.
29:56But at least.
29:57And 1000 more clicks will be added in the days that follow.
30:00Through consistent digitalization, we have halved our advertising costs.
30:10And that's just brilliant.
30:12You can simply combine it with a nice shoe.
30:15In the past, organizing a big fashion show was incredibly costly.
30:27Live shopping costs you nothing.
30:29Cell phone, iPad, done.
30:31Annette, may I interrupt for a moment?
30:34Someone wrote to me via WhatsApp, the bag from before again.
30:37How much did the black one cost?
30:38129.
30:40229.
30:42So, just like that.
30:42In the future, both simply have to belong together.
30:46So without any digital thinking, I definitely see it as difficult in retail.
30:54It's just a small example.
30:56But one thing that shows is that digitalization pays off.
31:00The Wartner couple was able to more than double their sales.
31:04Yes, exactly.
31:05Great to have you all there.
31:06We'll put it online, as you're used to, in status.
31:09Oh, look, here comes Herzle again.
31:11Oh, nice.
31:12WhatsApp, Instagram and so on.
31:15We wave back to you all.
31:16So have a nice evening.
31:18See you soon.
31:20And out.
31:22A banal realization, actually.
31:25Those who digitize increase sales and save working time.
31:31Does it still remain a mystery?
31:32Why then do companies invest so little of their budget in digitalization, in projects that they need, in IT projects?
31:39That's a good question.
31:41I'm just saying now, because it's probably not yet recognized as quickly as the signs of the times have been, as they should be, how quickly this technology is advancing.
31:50That the train, the express train, is actually already running and we are thinking about where to put the ticket machine or whether to buy a ticket at all.
31:56So we're really too late in terms of self-criticism.
32:00And then there is the fact that we simply lack the spirit.
32:05We are a country of engineers and think incredibly complicated or perfectionistically.
32:10And in digitalization, I would say, you just have to do something.
32:13I do believe that we simply need to be a little more courageous in giving space to new things.
32:18And if you look at yourself, what is new in this country?
32:23Where are the new role models?
32:26We don't have that many left.
32:27We have the great Biontech founders.
32:30These are role models who have achieved something, something great, something strong, from within themselves, from this country.
32:34That's great, but of course we need more of it.
32:36Ms. Jaff, you also advise companies on issues related to digitalization.
32:42Have they all realized that we need to move in this direction?
32:44Or what is your perception when you advise companies?
32:48When I went to the companies and advised them,
32:51Firstly, they sometimes understood it as something unique that they had to do.
32:56And also, they were a bit afraid of the costs,
32:59because it is simply such an overwhelming task.
33:02Most people say, hey, I'm such a perfectionist and I'll never get it right.
33:06And of course, there are still 3,000 copies waiting for me.
33:09The coalition agreement, Ms. Thoma Böck, states that we should become the leading AI nation.
33:14Is this feasible?
33:16We won't be able to do it this way because AI requires a lot more energy, i.e. an energy demand.
33:22So I think every JTBD query needs more than the Google query.
33:25Does that mean we need data centers?
33:26We need data centers, exactly. And we need electricity per se, which we don't currently have in sufficient quantities.
33:33And data centers currently take up to seven years to find a connection.
33:39If not even longer.
33:41The construction of new data centers is also lagging behind demand.
33:46They are the backbone of digitalization.
33:48Sure, data centers aren't cheap, but they're helpful even for medium-sized companies.
33:54So that they no longer have to outsource their data to external clouds.
33:59And at least be able to protect yourself a little better.
34:02Because with digitalization, the risk of cyber attacks also increases.
34:07One in three medium-sized companies in Germany has already fallen victim to cybercrime.
34:15It particularly often affects companies with a lot of digital technology but too little protection.
34:21The perpetrators? In every second case, professional hacker gangs.
34:24The damage? Enormous.
34:26According to Bitkom, cyberattacks cause damage to the German economy of around 179 billion euros every year.
34:32It's as if every person in Germany had over 2,000 euros taken out of their pocket every year.
34:38Just like that. Almost 90 percent of cyberattacks start with a single email.
34:43One click and suddenly machines stop working.
34:46Communication breaks down. Deliveries are delayed.
34:51That is exactly what they experienced in Krauschwitz, in Upper Lusatia, Saxony.
34:57At a mechanical engineering company that supplies the world from here.
35:00February 8, 2024. Suddenly everything stands still.
35:06Every machine, every tool. Nothing works anymore.
35:12It was the famous deathly silence.
35:16You could feel a kind of crackling.
35:19With the many question marks that I and the other employees had that day.
35:25Today, André Opitz can report on it relatively relaxed.
35:30At that time, the production manager was in a state of emergency.
35:34First he had to understand what actually happened.
35:37I learned about this from one of my employees in work preparation, who made a completely normal printout of his work, the work plan.
35:49And attached to this work plan was an additional sheet of paper, which could be described as a blackmail letter.
35:56And at that point it became a reality that we had been hacked.
36:00As so often happens, an employee was inattentive.
36:05Hackers exploit the loophole.
36:07And demand a large sum of money.
36:10It is about nothing less than the existence of the company.
36:13Then the question arose: how will this continue, how bad is it, and so on? Of course, there was no answer.
36:21But you could see from their faces that this was no longer normal and that it was having an impact on the employees.
36:30What followed were probably the most difficult weeks in the company's 113-year history.
36:36Somehow they have to get the machines running again to avoid losing more money.
36:43Managing Director Wolfram Kreisel is in constant contact with IT experts and investigative authorities.
36:51In total, we were unable to work fully for perhaps a month and it took a lot of energy and time to deal with these things.
36:59That's difficult to measure. You have investment costs, and you also have invoices from service providers.
37:05But all the time spent internally, with meetings, phone calls, discussions, and waiting times, is not recorded.
37:14So the damage is in the high six-figure range, at least in any case.
37:18The company is gearing up.
37:21Yes, of course we have increased our security measures for these things and have certainly learned a few lessons from them.
37:27There is no such thing as 100% security, neither for us nor for others.
37:34It's like accident prevention.
37:37So you have to constantly prepare a bed, you have to constantly be up to date, always be one step ahead of the attackers.
37:45And that is a task that one simply has to shoulder alongside it.
37:49Ultimately, everyone has to invest more: companies, governments.
37:56We seem to have missed the first digitalization.
37:59This makes it all the more important not to miss the next leap towards AI.
38:05Can Germany really become a leader in this area?
38:07We will not be the leading AI nation in the sense of developing new AIs on a large scale.
38:17But I believe we will have a great opportunity in its application.
38:23In application in your production technology.
38:25Exactly, optimization.
38:26Precisely, in automation, optimization, in applications in mobility, medical technology.
38:32We do have a fantastic treasure trove of data in this country, once we have hopefully organized it somewhat.
38:39You can make a lot of out of this if you really approach it courageously.
38:43But AI also scares a lot of people, Ms. Jaffi.
38:45How is it for you in your generation?
38:47Do you feel that AI could cost you your job?
38:50Absolutely, the fear is definitely hanging over people's heads.
38:55So it's not just for people who are currently studying and are wondering whether the job they're studying for still exists or what happens next.
39:05And despite that, I would say that I am more concerned about whether we are truly sovereign.
39:11So digital sovereignty, I think, is something we need to talk about.
39:15I really hope that the Digital Ministry will now ensure that we become somehow independent when it comes to networks.
39:24That we design our own AI models, that we don't always have to buy everything.
39:28You have just heard, including from Ms. Jaffi, how high the expectations are of the Digital Ministry.
39:33The new digital minister can only fail, right?
39:35No, I don't see it that way. I think he has a great chance because, let's say, the pressure to act from the public is enormous, but I also think the cabinet has clearly understood that they have to perform here.
39:51But does the ministry have sufficient powers of intervention?
39:54Well, Mr. Wildberger won't be able to save all of this on his own.
40:00The whole thing only works if it is seen as a community effort.
40:03From the cabinet together in, attention, interaction with the federal states.
40:08There will be some quick successes, but many things will have to happen in secret.
40:15This is laborious clean-up work in our, let's say, digital state.
40:19It's tough, it takes time, it's not chic, it's not glitzy.
40:23We don't have to do that now, sorry, we have to give the actors involved a little time.
40:29That means you really need patience, you have to give the actors time, do we have that patience?
40:34No, we no longer have the patience and, above all, we no longer have the time.
40:39Back in Heilbronn at the Feigl driving school, where they have an important visitor that day from the Dutch counterpart of the ADAC.
40:49The guests aren't just here for small talk; they have a big deal in their pockets.
41:00They want to equip Dutch driving schools with Feigl’s AI.
41:05A great success for Jan-Hendrik Swieter and his team.
41:09Signing is still entirely analogue.
41:12The step into the future pays off.
41:14We worked on this major project for twelve months.
41:22This is the first big deal we've landed, and of course the whole team is very proud.
41:27And it is a very, very special day for us.
41:32They want to start with a test phase.
41:35If the software is well received, Feigl's AI will become standard in the Netherlands.
41:39Feigl’s system is unique in the Netherlands and throughout Europe.
41:46That's why we decided to do it.
41:51What does it take to make such success stories more common?
41:54If we all reflect on ourselves in Germany, over the last ten years we have announced a lot, recognized a lot, and implemented little.
42:02We need a "Making Ministry" in Germany. That would be a great thing.
42:07That's exactly what the Digital Minister should do: implement instead of just announcing.
42:12How exactly can we and will we measure you when this term of office, the first one, is over?
42:21At the end of the legislative period, I hope that people in infrastructure will say, great, a lot of progress has been made.
42:29We have much more bandwidth.
42:30When it comes to where we see digitalization and artificial intelligence in application.
42:37Let's imagine that we suddenly have a movement of young companies that are committed to AI.
42:43And we have a dynamic that we are igniting. This is possible in time.
42:47Of course, for the digitalization of the economy we finally need a better infrastructure.
42:575G on every milk jug.
43:00And of course, we should try to become digitally independent from the big US giants.
43:05Or at least a little more independent.
43:10It would be really cool if digital administration would finally get going.
43:15It's about time.
43:17But what is needed above all is a different mindset.
43:22An attitude that doesn’t always see digitalization as a problem, but rather sees it as an opportunity.
43:29Understood?
43:32Again, warm regards.
43:34Goodbye.
43:35Here's how it works.
43:50See you next time.
43:55See you next time.
43:56Subtitling by ZDF for funk, 2017