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Pastor Dave w/ Sam Anthony: How Citizen Journalism is Replacing Legacy Media | Take Five! - 10/21/25
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00:00Say of the Lord, he is my refuge and my fortress, my God and him I will trust.
00:09Surely he shall deliver you from the snare of the follower and from the perilous pestilence.
00:15He shall cover you with his feathers, and under his wings you shall take refuge.
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00:27nor of the pestilence that walks in darkness, nor of the destruction that lays waste at noonday.
00:34A thousand may fall at your side, and ten thousand at your right hand, but it shall not come near you.
00:41Only with your eyes shall you look and see the reward of the wicked,
00:45because you have made the Lord, who is my refuge, even the Most High, your dwelling place.
00:50No evil shall befall you, nor shall any plague come near you, your dwelling.
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01:04You shall tread upon the lion and the cobra, the young lion and the serpent you shall trample on your foot.
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01:18He shall call upon me, and I will answer him.
01:20I will be with him in trouble.
01:22I will deliver him and honor him.
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01:41Religion, God, we need a lot more of it in our society.
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03:19Welcome to today's Take 5.
03:21We have Sam Anthony back with us, the founder of YourNews.com and talking about how news is changing.
03:28Sam, welcome.
03:29Good to see you again.
03:31Hey, it's great to see you too.
03:33Glad to be back.
03:34Yeah.
03:34So give people, again, a 30,000-foot high level of YourNews.com, you being the founder.
03:42Of course.
03:42So, you know, everybody knows the legacy media is not going to survive, right?
03:47They call themselves the legacy media.
03:49And so, you know, it's all due to the Internet and the fact that we have alternative media and other things people can see, right?
03:57And so I don't know if you remember this, but back in the late 80s and early 90s, television had a reach of over 50% market share in the United States, right?
04:08Have you seen the new numbers?
04:10I'm going to tell you what they are.
04:11Daily viewership on cable news combined, like ABC, NBC, CNN, Fox, is 2.5 million people a day.
04:20They're less than 1% of the population.
04:22Wow.
04:23It's nuts.
04:24Okay.
04:24So here's what we do.
04:27We're a daily, like the Miami Herald, the Chicago Tribune, and New York Times.
04:31So our website, when you log in, it geolocates you.
04:34So if you live in Miami, it takes you to Miami.
04:36If it takes you to Phoenix or, you know, L.A., wherever you live.
04:39So it's going to look like a daily news website.
04:43But we're in every city in the United States with the ability to target ads by zip code.
04:47We have a social component where the public can interact and share in the narrative locally and, in essence, put the power of the press back in the hands of the people, along with a monetization model where content creators could submit their work freely.
05:02We're talking news reporters, which, by the way, there's no shortage of them.
05:05There's about 700,000 people on LinkedIn that don't have jobs that are advertising.
05:09And that's just the United States, where they could submit their work freely without censorship, they could promote their content, and they could get paid based on how many people saw their ad.
05:19And a self-service ad platform where somebody could buy an ad and target it to one zip code or anywhere in between.
05:24So ultimately, at the end of the day, what we do will become the next mainstream media.
05:30Dave, I have an announcement to make.
05:31We now have over 5,300 news reporters on our platform.
05:36I know.
05:37There's nobody bigger than that.
05:38Now, the next step is I'm just going to get it to 10 and 20 and 50 and 100,000.
05:42Remember, 100,000 people is only five people a city.
05:44And I have people that do anything from auto racing news to city council meetings to faith-based stuff, local stuff in specific markets to travel news.
05:55You name it.
05:55It's so broad in scope.
05:56I have people that do restaurant reviews, theater critics.
05:58It's all over the board.
06:00So just think of me as the local paper in every city in America with USA Today wrapped around it.
06:07Well, walk us through the last couple of years.
06:11And really, it's intensified the last probably months and weeks coming up to this No Kings protest.
06:17How citizen journalism changed everything.
06:20Because the feeds I'm seeing on X are all people that have their own cell phone.
06:26They're putting the videos up.
06:27And there's no mainstream media anymore.
06:30Well, there's no need for it.
06:32You don't need them.
06:32Not to mention nobody trusts them.
06:34And not to mention the mainstream media is controlled.
06:37You have centralized news where the companies are creating the narrative.
06:42They're telling you what to push.
06:43And you don't have a choice.
06:44You're reading it off a teleprompter.
06:45That's how it works.
06:46So what citizen journalism does is it completely decentralizes the news business.
06:53And it democratizes who gets to say it.
06:55Because basically, anybody could be a news reporter.
06:58Look, I mean, before YouTube, nobody could be a broadcaster.
07:02You had to go to broadcast journalism school.
07:04You had to then get out and work your way up the ladder.
07:06And if you like sports, you start out at a local station as an intern.
07:09And you work your way.
07:10And you try to get to ESPN.
07:11Right?
07:12Good luck.
07:12It was not easy.
07:15And, you know, it was the same thing in the newspaper.
07:17You know, local newspaper.
07:18And you want to work your way up to try and get to a bigger publication.
07:21So what the Internet has done is it allows, with YouTube, is it allows everybody to be a broadcaster.
07:27And you don't have to go to journalism school.
07:30So, you know, you are a broadcaster.
07:32Did you go to journalism school?
07:33No, I didn't.
07:34Broadcaster journalism?
07:35Okay.
07:35Well, nobody else has either.
07:37But the marketplace is going to decide whether you win or lose.
07:40And in our case, we do local news reporting as our niche.
07:45But now anybody could be a local news reporter.
07:48It could be a soccer mom that's, you know, never worked a day in her life in a newsroom that says, you know what?
07:53I'm at the school board meeting or the city council meeting.
07:55Why don't I just cover this for all the people who couldn't make it?
07:58And I'll let them know what happens.
07:59So we provide technology like YouTube provides it for broadcasting.
08:03We provide it for local news reporters.
08:05So basically, this completely decentralizes the news business, which that's the problem we're in.
08:12And by the way, you're old enough to know, back in the 80s, there was over 500 independent news outlets.
08:16Today, there's six.
08:17Wow.
08:18Okay.
08:18That's why we're in the mess we're in today.
08:20I remember back in 1998, my CEO, I worked for Vodafone, the largest telecommunications wireless company in the world.
08:28He said, these devices will be your news and all content will be consumed off these mobile devices.
08:35And we would give away air time for free, but the value would be in the news.
08:40This would be a mobile terminal.
08:42And people looked at him like he's crazy.
08:44And he was absolutely spot on.
08:46Mm-hmm.
08:48Yeah.
08:48And so, and by the way, we now have a Washington, a Washington, D.C. correspondent.
08:53So now when the, when, you know, Washington gets back open, I actually have now somebody representing us in the White House.
08:59That's how big this is getting.
09:01Yeah.
09:02So what was the turning point?
09:03What made everything switch and people to start shutting down fake news and really turning?
09:09Because right now, I think there was a poll.
09:11I don't know how scientific this poll was, but I was asked, how do people get the majority of their news now?
09:16And it was X is how the majority of people are getting the news.
09:21Well, I think that question is going to be based on the individual.
09:24So I can tell you what it was for me.
09:26Okay.
09:27Because I have a partner that has been working this business with me for years, and she's been telling me the mainstream media has been lying.
09:32And my argument has always been, why would they lie?
09:35They have no upside.
09:36They live here too.
09:38Well, when Trump got elected in 2016, the whole thing was a lie.
09:43They started manufacturing stuff.
09:44I mean, anybody can figure out that the whole Russian disinformation, remember when they were trying to impeach him because he talked to Zelensky, and they said it was quid pro quo, and then he just released the whole thing.
09:55And you're like, what the hell?
09:57I mean, and they just continue the same rant.
10:00In other words, even though they were caught in a lie, they just pretend like it didn't happen.
10:04So for me, it was 2016.
10:08For other people, it was much earlier than that.
10:10So I think maybe there's a lot of smarter people than me out there that figured it out quicker.
10:16But for me, it was when it was staring you right in the face.
10:19I mean, that for me was the turning point.
10:21So over time, what's happened is you still have the older generation that is still watching cable news.
10:29That's the 70-plus crowd, the 72-plus crowd.
10:33My neighbors are in their 80s.
10:35They're wonderful people, but they watch CNN, and they just believe a completely different narrative.
10:40So they do not believe that CNN is telling them lies.
10:43But they also don't have Internet, so they have no access to the truth.
10:48So they look at somebody like me like I have two heads.
10:51Yeah.
10:51So that's fascinating you said that.
10:53What do you think that key component?
10:55Is it the technology that the older generation is not grasping to get on the Internet,
11:00or is they just setting their ways to watch CNN no matter what?
11:04Well, there's a combination of the two.
11:06They don't want to believe that what they believe for all these years has been a lie
11:12because that, you know, that is – it takes a long time to figure that out.
11:16Have you ever heard some of the Democrats who said, you know, I finally made the switch,
11:20you know, the loan from a liberal?
11:22And, you know, and it took a long time to make that decision because they were –
11:26their beliefs, they were so entrenched with what they were hearing and what they believed,
11:30and they just keep going, well, it doesn't make any sense.
11:32And finally they just decided, you know, I need to get out of the matrix here
11:35because it's just too confusing over here.
11:38Everybody's happy over here, but everybody's miserable on our side, right?
11:41And so it takes time.
11:43And, you know, did you see the protests, you know, for the kings, no kings?
11:48I mean, what was the average age of the people out there?
11:50Like 75, 80, I mean.
11:52Exactly, yep.
11:53And white, okay?
11:55I mean, so these are the people protesting, and they're the same people listening to CNN.
11:59And there you go.
12:01So they're being fed BS.
12:03Now what will happen is the number is 2.5 million viewers a day.
12:08That's not going to survive much longer.
12:11You know, what's the next step?
12:132 million, then one and a half, and one?
12:15Dave, at some point in time, they just pulled the plug.
12:18It's over.
12:19Now you're talking about massive corporations.
12:22But what's going to replace it is it's going to be all independent media.
12:26It's going to be no different than YouTube.
12:29It's going to be news reporting where – let me ask you this question.
12:32Anybody ever call you and say, okay, you're not going to talk about this today?
12:35No, right?
12:37They try.
12:37You're the boss of your own show.
12:40So you decide what you're going to air, and you have no corporate ownership or corporate censorship.
12:46That's where it's all going.
12:47The platforms really just screwed mainstream media.
12:51Yeah, amazing times that we live in with this.
12:53I agree.
12:54It's going to explode even more.
12:55We'll be right back with Sam right after this.
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16:35All right, we're back with Sam Anthony, founder of YourNews.com.
16:40Sam, I always love it when you come on because I always learn more of these stats that I had no idea about
16:45or how bad it was.
16:47But you said $2.5 million a day with the mainstream cable news, media.
16:52I think we talked about this before.
16:54If and when the pharmaceutical ads, because I'm told 70% of pharmaceutical ads are what keep these cable companies afloat.
17:01What happens then?
17:02Is it just there are no more?
17:05Yeah, they're completely out of business.
17:07So just FYI, they're going out of business anyway, right?
17:10So in the next three years, the only thing that's going to keep in that prop,
17:14let's say they keep the pharmaceutical ads, right?
17:16And pharmaceutical companies don't need to advertise.
17:20They do it for control.
17:21That's the reason.
17:22So if something goes haywire, they can now say to the, you know, be easy on this or we're going to pull our budget.
17:28Now they're the only things keeping them afloat.
17:30But remember, the mainstream media is controlled by six massive institutions, which have literally billions of dollars.
17:38So they're going to keep this going as long as they can.
17:41But at the end of the day, as I told Charlie Simons when I was on the show, I go, Charlie, nobody's listening.
17:46Okay, you know, you guys are the next mainstream media.
17:51You guys are.
17:52I mean, it's all going to platforms.
17:55And I don't care if it's YouTube, if it's Rumble, if it's X, if it's Facebook.
17:59So it's all going to independent news reporting because who are you going to trust more?
18:04Are you going to trust the guy that's actually there when it happened or somebody that's reporting it from Los Angeles while it happened in New York?
18:11That's the point I'm trying to make is it's all changing.
18:14When it comes to what you just asked me, the only thing that will keep them afloat is because they're going to be hemorrhaging money soon.
18:22Because all the money, all the people are going to the platforms and all and the older generation, you know, is obviously the average age of people is what, 77, 78, something like that.
18:33So you can do the math on that one, right?
18:36Well, the money goes where the people are.
18:38Well, I don't know if you're aware of this, but YouTube has billions of people a month.
18:43Facebook has billions of people a month.
18:45X has, I don't know how much, they have 600 million content creators and they probably have a billion people on that thing.
18:51The point is, is mainstream media is 2 million and they have a billion.
18:56You see where I'm going with this?
18:58It's over.
18:59So the money goes where the people are.
19:01So eventually all that stuff is just going to be obsolete.
19:03Now, what I do is different because my niche is the local market.
19:09It's the ability to report local news.
19:11It could be, you know, the school board meeting or the city council meeting or the high school football game.
19:16Somebody could do a restaurant reviews.
19:18They could be a theater critic.
19:19You don't really do that stuff on X, right?
19:21So what I'm doing is basically organizing the Internet.
19:25I'm an aggregator.
19:27Like every independent news outlet on planet Earth, radio, TV, and print, they're all aggregators.
19:32And what I'm doing is taking all the country's information, bringing it under one umbrella, and creating one uniform media.
19:39So do you ever, you know why they call them media moguls?
19:42Okay, information is power.
19:44He who controls all the information has all the power.
19:46Or in my case, everybody who has all the information gives it to me freely.
19:52They want it.
19:53It's like you have an event coming up, right?
19:55Is it November 8th?
19:56November 8th, yep.
19:57You would like exposure for that event, correct?
19:59Correct.
20:00If you have an article about that, I'll publish it for you for free.
20:04Okay?
20:04So that's what I'm talking about.
20:06So it's that kind of exposure.
20:08It's all the content that drives the audience.
20:10It doesn't matter if it's a news reporter, PR firm, nonprofit.
20:13What happens is when somebody submits an article to me, I'll make it simple.
20:18Somebody's Little League game, you know grandma and grandpa's going to see it because it's going on Facebook.
20:22That's how it works.
20:23Or if a PR firm, which works for a law firm out of Fort Lauderdale, if some lawyer makes partner at a firm, well, that's business news in Fort Lauderdale.
20:33But you know that they send it to that person to say, look, we got your article published, here is the link, and then that goes to all their family.
20:41So every piece of content has an audience it's trying to communicate with.
20:46Mark Fincham out of Arizona, he's got a quarter of a million people on X.
20:51He was the guy who actually broke the story about the thing in Tennessee, you know, with the, you remember the sheriff, or he wasn't a sheriff, but whatever it was.
21:01That broke on my platform, and he shared that with 250,000 people.
21:07My website was like, it lit up like a Christmas tree.
21:11So it's the content that drives the readership.
21:14So once you've aggregated all the content, it's over.
21:17You'll get all the readers.
21:18Let me ask you, what do you do to protect yourself?
21:21Because there's concern that if the Democrats get back in office in 28, that they're going to go after these platforms.
21:28Censorship.
21:29Do you really think the Democratic Party is going to actually exist after 2028?
21:34I don't, but you never know what's coming behind how we.
21:37So here's the issue.
21:3999% of my content is local news.
21:43Not 98, 99.
21:44It's local news.
21:46We have thousands of news reporters.
21:48Dave, do you know I'm bringing in over 2,000 articles a week right now?
21:50Wow.
21:51Coming in.
21:52Okay, this is like AP on steroids.
21:54Okay, and as I keep adding people, it keeps growing and growing and growing.
21:59So to shut this down is highly unlikely, number one.
22:05It's not going to happen.
22:06Number two, just look how bad the Democratic Party is making themselves look.
22:14There's people leaving the party in droves.
22:16They have no shot.
22:18Watch what happens when Trump mandates paper ballots and then brings all his people into these precincts where they're having issues to watch over everything.
22:30And he makes it so that if this stuff doesn't come out by midnight, it's all gone.
22:35In other words, you have to get it in by this time.
22:37Whatever you got, you got.
22:38So we're not going to wait for a Trump to get here with 30 million ballots for somebody else.
22:43So it's going to end everything.
22:45And what's going to happen is you're going to actually see real numbers.
22:48And those numbers are going to be so abysmal.
22:50Remember, the Democratic Party stands for men and women's sports.
22:55What else do they stand for?
22:56They stand for illegals and basically giving all your money away.
22:59They were the ones that set up all the NGOs, and it was a complete money laundering scheme.
23:03And as Elon Musk said, 90% of the money never left D.C.
23:07It went to this organization.
23:09Now they're out of it.
23:10But, oh, my God, this guy decided to give it back to us.
23:12What a great guy he is.
23:14You know, he didn't give it.
23:14So it never went to the people we're supposed to go to.
23:17It's a joke.
23:18It's over.
23:19And the only thing you're going to have left is maybe the 5% of the idiots out there that, you know, are always going to complain about everything, as I call them.
23:28They're basically the Karens of the United States.
23:30They're not going to change.
23:30Even if Trump cured their cancer, they would say, no, I would rather die.
23:35Exactly.
23:35Okay.
23:36I don't want you to do it.
23:37I'd rather die.
23:38So I don't really see the Democratic Party ever coming back.
23:42Now, obviously, there's things that could happen which would change the dynamics of this whole conversation.
23:49But based on everything I see, I mean, look what Pritzker's doing in New York.
23:53Look what they're doing in Seattle.
23:54Look what they're doing in Portland.
23:55They're trying to stop Trump from coming in and cleaning up the city.
24:00You can't be any dumber than that because now he's just making them look bad.
24:05And all of a sudden, you're going to have these safe cities and everybody's going to go, well, thank God.
24:10These people who have all the opportunity.
24:11And by the way, the only thing these governors want, send us money.
24:15Like, we'll fix it with money.
24:16No, you won't.
24:17Okay.
24:17You're not going to fix it with any money.
24:19So it's just making them look worse and worse and worse.
24:22Honestly, I don't know how the Democratic Party is going to be in existence by 2020.
24:26I think they're going to get slaughtered in the midterms.
24:28Slaughter.
24:28I think the key to what you're talking about, the American people wouldn't have seen all this if it wasn't for independent journalism, because the mainstream would have locked it up and we would have known the difference.
24:39What I do will be the next mainstream media.
24:43This is why I shouldn't own it.
24:45This is why you shouldn't know.
24:46This is why it should be owned by everybody.
24:48Right.
24:49That's why.
24:50It's because we're truly a people-powered press.
24:53Go to my website, yournews.com, and start looking at the articles.
24:56That's from citizens all over the United States.
25:00Most of it is local stuff with national stuff.
25:03It's crazy, all the stuff we get.
25:04And it's not political.
25:07It's not just political.
25:08I have sports news.
25:10I have people do soccer news, auto racing, football, baseball, you name it.
25:14It's like, wow.
25:16Okay.
25:16And so as you keep building and building and building, you're basically just building the next media giant is all you're doing.
25:23Yeah, I was going to ask you, Sam, in the last minute and 20 seconds we have, where do you think this is going?
25:29What's next on your horizon?
25:32What will replace the mainstream media will be a platform like ours.
25:37It'll be a hyper-local news platform with a social component.
25:40It'll have a monetization model where news reporters can submit their work freely without censorship and make money off of it and the self-service app platform.
25:47But it's going to be global, just like every digital property.
25:52So what we are is the next Google or eBay or YouTube of our space.
25:59There's nobody in our space.
26:00So once we migrate all these content creators over, we become the next 10,000-pound gorilla in our space like YouTube.
26:08We become YouTube for our space.
26:09And what I see is the people are what really want this, Dave, okay?
26:16It's really – it's all people-powered press, but the people are going, thank God, right?
26:21And this is going to open up opportunities for people that have never been in there.
26:25It's going to give jobs to people, money to people.
26:28I mean, you name it.
26:29And my customer base is lit for advertisers.
26:32Just in the United States, there's 300 million e-commerce websites.
26:38There's 20 million storefronts.
26:39I mean, it's like astronomical.
26:41And the real money is not in national ads.
26:43It's in the local ads because Kevin Sorbo, I was over at his house one time.
26:46He goes, aren't you afraid that advertisers aren't going to buy?
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