Page Six's Elana Fishman details Taylor Swift's impact on brands in new doc

Watch Page Six's Elana Fishman details Taylor Swift's impact on brands in new doc - New York Post on Dailymotion

Transcript

00:00Sales of the phase-it brand of makeup patches, Taylor Warr, rose 2,500 percent.

00:06They became a staple at the Aero Store. I can't even tell you, I went to five Aero

00:10Store shows. I saw so many sets of those glitter freckles. She wore these to a

00:15Chiefs game that she attended to support Travis and the Chiefs and they just went

00:20viral instantly. That was a way that she made one small business owner's life, but

00:26also making sure that she is almost always wearing something that fans can

00:30buy for themselves, you know, which makes her more relatable, which is why we love

00:34her. To her longtime makeup artist Laurie Turk had confirmed, I want to say it was

00:38about a year ago, that she wears this shade from NARS called Morocco. Then she

00:42appears on this podcast and then later gets engaged wearing what appeared to be

00:47that lipstick and though it was never confirmed, we covered it and sales were

00:51just absolutely through the roof. We sold many hundreds of tubes of that lipstick.