Like Music Videos? Spotify Rolls Out Beta Music Video Feature In US, Canada

Benzinga

Spotify rolled out music videos to U.S. and Canadian Premium users to boost engagement and prepare for a 2026 price hike that could add roughly $500M in annual revenue. Discovery tools aim to lift monetization as new co-CEOs take over.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:03Spotify expanded music videos to premium users in the U.S. and Canada on Tuesday

00:07to deepen engagement and increase platform value, according to Benzinga.

00:12Subscribers now have access to official videos, live performances, and covers.

00:17A new switch to video, and discovery tools boost in-app time, repeat streams,

00:22saves, shares, and artist-fan interaction.

00:25A November report said Spotify is preparing to raise U.S. subscription prices

00:28in early 2026, which J.P. Morgan estimated could generate $500 million in annual revenue.

00:35The company aims to reverse slipping monetization per user

00:38and address record label demands as incoming co-CEOs Gustav Söderström and Alex Nordstrom step in.

00:45Shares have gained 33% year-to-date.

00:47For all things money, visit Benzinga.com.

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