Coolhaus Interview with Natasha Case

Hollywood Journal

We talk with co-founder of Coolhaus ice cream Natasha Case about Coachella 2015!

Transcript

00:00Welcome to Cool House.

00:09So, architecturally inspired ice cream.

00:12What is that?

00:13It's a couple different things, but my background is in architecture.

00:15So, I really wanted to make architecture fun and accessible for people.

00:19The name of the company after Rem Koolhaas the architect and Bauhaus.

00:22And we do like Mies Vanilla Rose, our chocolate chip vanilla, and mintamalism.

00:26So, we have fun with the wordplay.

00:28And then questioning different things about how things that we take for granted are done.

00:32For example, packaging.

00:33Our sandwiches come in edible paper when they're served from our trucks and our stores.

00:37So, you can eat that when you're done.

00:39You don't leave a mess.

00:40And we can brand that paper with edible ink.

00:42And this is your, how many years have you been at Coachella?

00:44This is our seventh year.

00:45So, how has it changed over the seven years?

00:47It's been a revolution.

00:48I mean, first we were the only truck at Coachella the first year we went in 2009.

00:52They didn't allow trucks.

00:53We had to be in the campground, which was actually great because it was a captive audience.

00:56And we could build a following over the days.

00:59Now, it's overloaded with fashion and content, culture.

01:02I mean, it's just mayhem there.

01:04But it's awesome.

01:05For us even, you know, before we've just done ice cream sandwiches, this year we've got our Stumptown coffee.

01:10Cold and hot brew.

01:11So, we could do affogados.

01:12We have pop shop popsicles and flavors like avocado vanilla.

01:16We've never sold them before.

01:17So, we have even some very different things in our own booth that you wouldn't normally be able to get.

01:22Who would you want to see?

01:23This year, definitely Kai'Sa.

01:25Definitely, there's some of the Wu-Tang, I think.

01:27Some of the Wu-Tang clans perform, which will be cool.

01:29ACDC will be awesome.

01:30Drake is going to be awesome.

01:32There's so much, you know, amazing spanning the generations of music.

01:36We've actually made sandwiches for artists that are performing.

01:39So, for Santa Gold, we made Santa Gold strawberry with edible gold flakes.

01:43For Group Love, we did Scoop Love, which was salted caramel.

01:46We've done a Gary Clark Jr. Whiskey Lucky Charm sandwich.

01:49Someone picked up sandwiches for Snoop one year.

01:51So, we've had a lot of them, you know, come and experience the truck.

01:55And, you know, it's coming from the inside, too.

01:57Coachella has curated these restaurants.

01:59They go out and they find the partners they want to be there.

02:01It's not just like a random, whatever, festival food.

02:04It's like, here's who we want to represent us at Coachella as far as food is concerned.

02:08So, give us some other tips of who to make sure to check out in addition to you guys while we're there.

02:13We have, okay, we have a friend.

02:14I know he's got his beef jerky out there, Three Jerks Jerky.

02:16You know, Roy Choi's got some great stuff going out there.

02:19You guys are, I think, going to talk to Beer Belly, he said.

02:22That's very cool.

02:23So, a lot of the Asian fusion food that's going on.

02:25Just a lot of good stuff.

02:27Well, I'm so excited.

02:28We're going to eat this all weekend.

02:29I think this is all I'm going to eat.

02:30Yeah.

02:38meaning it's all right.

02:39I very much.

02:40This is theND.

02:41It's all right.

02:42This is wonderful.

02:43And it's awesome.

02:44You could send me employees to Donwood Syracuse.

02:47It's awesome.

02:48There are awesome.

02:49This is really on the pathway.

02:50I can figure it out of the way too.

02:51And even with this quick,

02:55it's amazing to speak with your grandfather.

02:57When I was sitting here,

02:59it's about the Privacy application.

03:00You can find� stars.

03:02You can takeavi to find it easily on the wall.

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