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00:00So I want to make something very, very clear to you.
00:02There is no such thing as get rich quick.
00:05There's no such thing as get rich easy,
00:06but there is such a thing as get rich quicker and get rich easier.
00:10So whatever you do in life,
00:11you're not just going to magically snap your fingers and all of a sudden make
00:14money,
00:14but there are definitely ways that you can make your life a lot easier because
00:17they're a quote unquote laziness leads them to evaluate all the opportunities
00:21and choose the opportunity that has the best ROI,
00:23the best vehicle to get them to their destination. So in today's video,
00:26I have a very simple promise for you. I'm going to show you the laziest way.
00:29And by the way, don't ever let anyone shame you for looking for the laziest way.
00:32A lot of times the laziest translates into the smartest.
00:34So I'm going to show you the laziest way to make money this year.
00:37And we're going to do that by evaluating all the different business malls out
00:40there and get to the bottom of really what makes the most sense for you and your
00:43career stage. All right. So listen, as a nine figure entrepreneur,
00:47I've been asked this question over and over. And a lot of people,
00:50I come from a very unique perspective because I own multiple software companies.
00:54I own multiple physical product brands. For example, like my eyewear business,
00:57I got my start doing service businesses.
00:58I've been one of the most successful people in digital products probably ever.
01:02And at least at this current time,
01:03I'm the number one digital product expert in the world. And as I said,
01:05going back to my software companies,
01:07one of the companies that I own is a company that helps people with digital
01:10products. And at the time of recording this,
01:11at least people make about a hundred million dollars a month on my platform.
01:14So I'm in this very interesting position where, you know,
01:16I've had service businesses. I have some bootstrap software companies.
01:20I have some VC funded software companies. I have physical product brands.
01:23I have consumable brands like my investment in my empire is so far reaching.
01:26And so I'm not really married or obsessed over any one model.
01:29They can all work.
01:30I'm just trying to be honest with you guys and show you which one is really
01:32the laziest one, AKA the smartest path.
01:34So that way you're not working 60,
01:3670 hours a week on this thing that may or may not work.
01:38So that's why in today's video,
01:39we're going to answer a very simple question.
01:40How can you make the most amount of money with the least amount of effort?
01:43You see in 2025, there's this whole stigma, you know,
01:46there's this whole a grind culture where anyone asking this question should be
01:50shunned for wanting to make money with minimal effort.
01:52And as someone who has taught thousands and thousands and thousands of aspiring
01:56entrepreneurs, how to make money online, to be honest, at this point,
01:58it might even be millions.
01:59I want to tell you something very important asking what is the laziest,
02:03which to me really just means the smartest,
02:05the highest ROI way in terms of how much you put in versus how much you get out.
02:09Like as an investor, for example, I'm always looking at deals that I'm going,
02:12how can I make the highest return,
02:13have the largest Delta from what I put in compared to what I get out?
02:16Why should business be any different or side hustles or online businesses be any
02:20different? Like it's a very valid question to ask.
02:22And you should not be shamed for wanting to be a bajillionaire and you know,
02:25work your face off for 30 years and you know, sleep on a mattress.
02:28It's like, no,
02:28your business can work for you and you can build a lazy business that works for
02:32you rather than you being a slave to business.
02:33So this is a very valid question and don't let anyone,
02:35the whole hustle hustle culture thing,
02:37like try to shame you for asking this question. And listen,
02:40I'm sure you've seen this and I'm sure you're sick of it. You know,
02:42how many videos have you seen on YouTube telling you the reason that you're not a
02:44millionaire is because you're just simply not working hard enough. Okay, cool.
02:47So using that same logic, is that the reason why nurses,
02:50teachers and construction workers aren't millionaires because they just don't work
02:53hard enough? Of course not. We know that's ridiculous.
02:55Those are some of the hardest working professionals out there.
02:58You see,
02:58hard work is just one component of becoming rich and the richest people on earth.
03:02They know this, they understand this. As Warren Buffett once famously said,
03:06it's not about how hard you roll. It's about what boat that you're in.
03:09So in very simple terms,
03:10the business model you choose is more important than the hours you dedicate to it.
03:14Some business models require more work than others to achieve the same result.
03:17That is quite frankly, a fact.
03:19So today I'm going to help you find the laziest business model.
03:23I'm going to compare five different business models. And by the way,
03:25this is speaking from experience, not a, Hey, well, I think this one's harder.
03:29I think this like, by the way,
03:30coming from someone who's made a million dollars in profit with every single one of
03:34these models, literally every single one of them.
03:36And some of these models I've made up to a hundred million dollars from. So like,
03:39trust me,
03:39I know what I'm talking about when I speak about this and we're going to compare them to
03:42find the one that allows you to make the most money with the least effort.
03:45So to compare these business models,
03:47let's use five categories to accurately assess which business model is truly the
03:52laziest. The first one is upfront capital.
03:54Now the capital category measures the minimum dollar amount you need to spend to
03:58start the business and get it off the ground. Next is scalability.
04:01Now scalability measures your ability to make more money without doing additional
04:06work. Next, we look at fulfillment. Now,
04:08fulfillment measures how challenging it is to deliver whatever it is that you're
04:12selling. Next, we look at risk. Now,
04:14different business models have various levels of risk risk is usually linked to
04:18time and capital. And by the way,
04:20I am not a fan at all of risk when it comes to starting a business.
04:24Now, later on in your life, you can take big bets.
04:26A lot of times when I start companies or, you know,
04:29even my existing businesses, the other day,
04:30we sent a half million dollar wire for our next batch of product for the eyewear
04:34company. Or for example, when I started big day, my consumable brain,
04:37we put almost a million dollars into stock just from the get go.
04:40And as time goes on, you can put more risks into these businesses.
04:42These days I'm taking very,
04:44very big risks in terms of my capital,
04:46in terms of how much money I'm investing in businesses.
04:47That's really what I've been doing.
04:48The majority of last year in my free time is just buying up a lot of companies.
04:51And usually each month I reveal one of those.
04:53I'm sure some of you guys saw,
04:54I took a major stake in a company called WALP as a co-owner,
04:57whether it be that or another one of my companies Lira that I invested in last
05:01year. I'm currently a shareholder in that company.
05:02We just got accepted into Y Combinator.
05:04And in a few months when we opened up our first official round,
05:07I would have made about a 15 X in that company. So all of these are great,
05:10but they're risks. They're big money risks.
05:12A lot of times these risks cannot work out. So me and my career stage,
05:15you know, if I ride the checks that I do and things don't work out,
05:18if I invest money at this company or that company,
05:20it's okay because I have the risk tolerance and I'm farther into my career.
05:23Whereas when I first started,
05:24I'm really not a big fan of risk until you've had many,
05:27many years under your belt as an entrepreneur. Next is difficulty.
05:30Now difficulty measures how hard it is to understand the business model
05:33and how much trial and error is involved in building a successful business.
05:37So to truly find the laziest business model,
05:40we really need to start by finding the business model that meets these following criteria.
05:44Upfront capital is low. Scalability is high. Fulfillment is easy.
05:49Risk is low and difficulty is easy. If we can get one that has all of these,
05:53well then amazing. We are in business. Now, listen,
05:56I know there are thousands of entrepreneurs out there telling you how easy it is to make money
06:00with a model that they use. As I mentioned to you before,
06:03there's a one very key difference between them and me.
06:07The reason that these people tell you that their business model is the easiest
06:10is because that is the model that they succeeded in.
06:12I have succeeded in all of these models either previously or currently still in this moment.
06:18So that is why you truly came to the right place with this video,
06:21because I have a full 360 view of all of them.
06:24And I truly understand which business models you can make the most amount of money with,
06:28with the least effort. So as I said today,
06:30I'm going to share behind the scenes of some of the most popular online business models.
06:34As I mentioned, no one is more qualified to share this on YouTube because I've succeeded with all
06:38these, whether that be consumer brands, software, digital products, agency services,
06:42once again, physical products. And with most of these businesses,
06:44I have multiple companies within those product categories.
06:47So let's start with one of the most common online business models, dropshipping.
06:51I mean, dropshipping seems pretty easy, right? You just find a product that people like,
06:54you find a supplier from a country like China, you list a product on your website,
06:58and the sales start rolling in. Voila, surely.
07:00And the best part is that all of the fulfillment is taken care of by your supplier.
07:04Well, my friend, I wish it was this easy, but unfortunately it's not.
07:08So let's see how dropshipping stacks up in our five categories, starting with upfront capital.
07:13You see, one of the most expensive parts when it comes to starting a dropshipping business
07:17is finding a winning product, or at least a legal one.
07:21Anyways, that usually requires weeks, if not months of running paid ads,
07:24just to see whether you have found a product that actually sells.
07:27Then when it comes to scalability, I mean, to be honest, it really depends.
07:30Traditional dropshipping isn't scalable at all.
07:33Dropshippers continue to test products, always closing old stores that are dying
07:37and building new stores for the next fad or the next product that they find that's a winner,
07:41but then fades over time. So if you're building real, actual brands,
07:45like I do with my e-commerce products, then yeah, sure, it can be very scalable.
07:49But then again, I say that and there's issues all the time.
07:51You know, even just yesterday, listen, it wasn't a massive order.
07:53It was only about a thousand units.
07:55So those thousand units of one of our SKUs at our company, whatever,
07:58that's 125 grand worth of sales or stock.
08:01So it's a very small part of our order.
08:02But anyways, in the production, there was some discoloration for us.
08:05That's not acceptable. We're never going to sell that to our customers.
08:07So there we go. Now I'm set back two to three months on that specific SKU.
08:10So it is scalable, but you can, you know, anytime you're making anything tangible,
08:14there can be a lot of issues involved.
08:15But anyways, back to the point, if we're doing it like this and, you know,
08:17building a real brand and all that stuff, that doesn't fall under traditional dropshipping anymore.
08:21These businesses are highly complex with multiple parties being involved along the supply chain.
08:26So building a real brand compared to dropshipping, those are two very different things.
08:30Now, when it comes to fulfillment, yes, you know, majority of it is done for you for the most part.
08:34But there are aspects of the fulfillment process that is out of your control.
08:37Aspects like shipping delays, suppliers not having stock and refunds.
08:40The lack of control when it comes to fulfillment can make this a very stressful business because,
08:44you know, maybe you have the demand, but unfortunately, a lot of times there can be
08:47fulfillment issues. So moderate, I don't mean as in like, it's a lot of difficulty fulfill.
08:51It's just that there's a lot of things that could go wrong in the process.
08:54Now let's talk about risk.
08:55You see the upfront investment needed for testing products, fluctuating market trends,
08:58and a lack of control during fulfillment means that dropshipping is a high risk business model.
09:02I mean, even just a few days ago, I woke up to the glorious news about Trump's new tariffs,
09:06and that makes dropshipping that much more tricky.
09:09And listen, for me as an e-commerce brand owner, that affects me personally as well.
09:12Now I'm going to be fine. I'm going to be good. As I said, I have actual brands.
09:15There's a lot more control we have, and there's a lot more options and ways to take things.
09:18But with dropshipping, unfortunately, things have gotten that much harder.
09:21Now, going back to risk, I have seen so many beginners burn through money when they don't
09:25have the right training. And I've seen established stores die out due to market trends.
09:29Now, when it comes to difficulty, I would say this model is incredibly difficult.
09:32Okay. Being truly successful with dropshipping in 2025 is very difficult.
09:36And by the way, it just seems to be getting harder and harder and harder.
09:38The amount of trial and error when testing products,
09:40coupled with the levels of competition in the market, means the learning curve is steep.
09:44It can take months, half a year, a year to even become profitable.
09:47So let's summarize dropshipping.
09:48Upfront capital, two to 5,000. Scalability is moderate.
09:51Fulfillment is moderate. Risk is high and difficulty is hard.
09:55So listen, despite popular belief in all the stuff that you've been sold,
09:58dropshipping takes a lot of effort and high risk tolerance to be successful.
10:03So let's talk about the first model that I used to make money online.
10:06Social media marketing agency.
10:08A social media marketing agency is a service-based business where you offer
10:11specific marketing services to businesses in exchange for a fee.
10:14Now, these services include services like paid traffic, SEO, web development,
10:18social media management, as well as lead generation.
10:21I have openly said many times that SMMA is one of the best business models for beginners,
10:25but let's see how it performs in the five categories.
10:28So let's talk about upfront capital because this is really where SMMA excels.
10:31SMMA is a sweat equity model.
10:33It doesn't require thousands of dollars in software or paid ads to keep upfront costs low.
10:37All you need to get started is a laptop, Wi-Fi and some basic software.
10:40It's very cheap to start.
10:41Now, one thing that SMMAs aren't particularly good at is scalability.
10:45Agencies can be scaled, but it comes at a cost because it's a service-based business.
10:49Every additional client adds more work and more complexity.
10:51And there becomes a point where agencies become so complex that simply
10:55the extra juice just isn't worth the squeeze.
10:57And that's why for so many years, I kept telling people,
10:59agency is a great business model to get to 10K a month.
11:02If you go look at my YouTube channel, I wasn't telling people,
11:03you're going to make 100K a month, you know, any huge numbers.
11:06I just said, listen, if you want to have a great lifestyle business to make 5K, 10K,
11:09you know, 15, you know, even upwards of 20K a month, great business model.
11:13Scaling past there, you know, it becomes a little tricky.
11:15Now let's talk about fulfillment.
11:16You see, fulfilling the services you provide
11:17when running an agency can be pretty simple due to contractor arbitrage,
11:21but that is only one side of it.
11:22And by the way, contractor arbitrage just means you find someone to deliver the service
11:25in a country where the US dollar, you know, the buying power is substantially better.
11:28You pay them $500 per month per client.
11:31You charge the client $1,500 or $2,000. And by the way, like, it's so funny
11:34in the past when people have argued with me about this, it's like pretty much
11:37the entire global economy works on an arbitrage model.
11:39That's why like dropshipping, for example, is an arbitrage model.
11:42So this model is like omnipresent. It's like everywhere in the world.
11:45It's just with SMA, you apply to services.
11:47Now some downsides, you have to manage a full team and deal with clients on a daily basis,
11:51which doesn't align with our goal of finding the laziest business model.
11:54Like I would say agency is a great business model, but like you learn so much as an actual
11:57business owner, because you're like, you have to be truly, truly a business owner.
12:01Like you have to be switched on. You have to be on the ball risk.
12:03Once again, SMA is one of the lowest risk business models out there.
12:06It's amazing because it doesn't require huge capital injections to get started.
12:10And you have a lot of control over the fulfillment process.
12:13This is one of the main reasons why I have always said that SMA is one of the most beginner
12:17friendly business models out there when it comes to difficulty.
12:20I give it a moderate SMA has become a lot harder over time.
12:23There's no denying it. Obviously, as markets start to become more mature, a lot more people
12:27come into market. It does get trickier as time goes on.
12:29There's definitely more competition in the market than when I first started.
12:33And it is a business model that requires you to master various different skills,
12:36such as prospecting, outreach, sales, and management.
12:39You actually have to be a real business owner and be skilled in multiple different domains.
12:42So to summarize upfront capital, 50 to $200 scalability, low fulfillment, moderate risk,
12:48low difficulty, moderate.
12:50So to summarize SMA is a business model. You can start with almost no risk, but a big drawback,
12:54especially when you're looking for a low effort business is that scaling often leads to complexity
12:59and increased workload. So let's talk about a big one.
13:01You see a lot of new business owners want to start by creating the next big app.
13:05So let's break that down software.
13:07You see some of the most famous entrepreneurs have made millions,
13:10even billions of dollars in software.
13:12And this leads aspiring entrepreneurs to believe that software is the best business model to get rich.
13:17And listen, I can tell you from experience that software is one of the most difficult
13:22business models to succeed in. I've built my own software company,
13:25Flozi from scratch, and I've also invested in various others.
13:28Using my experience, let me use the five categories and show you why software is not
13:32for those who want to build a business with minimal effort.
13:35So let's talk about upfront capital.
13:37You can look at minimum $250,000 to build a solid, solid software company.
13:41If you're trying to build a software company that will make you rich,
13:43you either need a lot of your own capital to invest,
13:45or you need hundreds of thousands, if not millions in funding.
13:48By the way, even if you already know how to code,
13:50you're going to need a team and software developers are not cheap.
13:53On top of this, you will need an extensive marketing budget
13:56to get the business off the ground.
13:57Now, I will say scalability is very high.
13:59And the reason that software has created so many billionaires is because it is highly scalable.
14:03Once you have your product, it is just about getting more and more users.
14:06That being said, there are complexities that arise as you scale.
14:09Your team is going to have to grow in departments such as developers,
14:13customer support, as well as client success.
14:15Fulfillment is very difficult.
14:17You know, building a software will take months, if not years of hard work.
14:20And even after the product is built,
14:21software demands ongoing development of new features, as well as ongoing bug fixes.
14:26Now, when it comes to risk, this is a real drawback to software, very high risk.
14:30You know, software is one of the riskiest business models out there.
14:33If you're using your own capital, all of that money can be lost if the business doesn't work.
14:36And in many cases, software entrepreneurs are using money from investors,
14:39which adds an extra layer of risk on top.
14:42For difficulty, it is extremely hard.
14:44The software industry is one of the most competitive markets on earth.
14:47It also requires a huge amount of technical skills, such as coding and design.
14:51It's going to require outside funding and securing that funding
14:54makes the business model even more difficult than what it already is.
14:57So pretty much to summarize upfront capital, you're looking at a lot of money scalability.
15:01Yes, it's very high fulfillment, hard risk, high difficulty, very hard.
15:06So software is just simply not a beginner friendly business model.
15:09And it takes years of effort to be successful.
15:11My honest advice would just be to avoid software when starting your entrepreneurial journey.
15:15Next, I'm going to show you a business model that I have made millions and millions of dollars with,
15:19but has always just been sort of a background side income.
15:22And that is affiliate marketing.
15:23Listen, to be honest, I wouldn't really call affiliate marketing a real business,
15:27but there are people making a lot of money using this method.
15:30Affiliate marketers promote other brands products in a variety of ways.
15:33These include websites, blogs, social media content, and product reviews, just to name a few.
15:37You see, when someone buys a product through the affiliate marketers link,
15:40they get a pre-agreed cut of the selling price from the brand.
15:43So for example, when you're watching a YouTube video and the creator ends the video with
15:47buy slash sign up using the link in the description, when they see stuff like that,
15:51that is an affiliate link and they get a kickback from every sale.
15:54Now, let me make something very clear.
15:56I have never used my social media platforms for affiliate marketing,
15:59but some of my previous agency programs had affiliate links for different softwares
16:03that my clients needed.
16:04Okay. So these people needed these softwares regardless.
16:07So if I'm going to promote these softwares, I might as well drop in my affiliate link.
16:10And this was a win on both sides because I was able to make passive income from affiliates,
16:14but I was also able to get favorable terms
16:16for my clients and users for software that they needed regardless.
16:20Now being fully transparent, I don't really use affiliate marketing anymore
16:23because I now have the resources to build custom softwares for my users.
16:27So rather than recommending softwares, I either just create my own or I just invest and buy
16:31into existing software businesses. So that way I can control them and I can tweak them as I like.
16:36That being said, is it a method that you can use to make money with minimal effort?
16:39Is a real question.
16:40Well, let's take a look upfront capital, probably a hundred to $200.
16:43I mean, affiliate marketing requires minimal upfront investment to get started.
16:46A majority of your capital will be spent on content tools like editing software
16:50and maybe some AI tools to make the process easier.
16:52Scalability here is moderate.
16:54Affiliate marketers can promote as many products as they like.
16:56There's an endless amount of affiliate programs out there.
16:59So the scalability constraints really comes into play when it comes to actual content.
17:02It is impossible to promote hundreds of products in one piece of content,
17:06which means the more content you make, the more products you can promote
17:09and the more money you are able to make off the back of it.
17:11Now, when it comes to fulfillment,
17:12it's relatively easy because the physical product fulfillment has nothing to do with you.
17:16So in this regard, the fulfillment is actually quite simple.
17:19That being said, if you want lots of people to use your links,
17:21the content has to be quality and you need to attract a big audience.
17:24You know, affiliate marketing to me,
17:26the reason I don't consider it like a proper business is like you build a personal brand
17:29and then you can make money from affiliate marketing.
17:31So the fulfillment, yeah, you're not fulfilling on like what is being bought,
17:34but you're fulfilling in terms of like you have to create the content to draw the audience in.
17:37And then from there, they use your affiliate link.
17:39So as I said, you need to attract a big audience for this specific model to actually work.
17:43Growing a larger audience isn't impossible, but of course it takes time and effort.
17:46I love it.
17:47I recommend everyone build a micro niche personal brand.
17:48It's one of the best things that you can do for your career in life.
17:51But of course, it's not something that, you know,
17:53snap your fingers and it just happens overnight. When it comes to risk, obviously this is extremely
17:57low. You know, there's practically no upfront investment and growing an audience on social
18:00media will add value to your life, whether you're successful with affiliate marketing or not.
18:04This means the risk is pretty much insignificant.
18:06Now, when it comes to difficulty, I'd say it's moderate here, you know,
18:09actually finding affiliate links and the lack of product fulfillment makes affiliate
18:12marketing an easy method to make money with.
18:14But the aspect that increases the difficulty from easy to moderate is the fact that you need to grow
18:19an audience. And this can take months of mastering content creation. So that's what takes it from
18:23super easy business model to moderately difficult. So just to summarize here, upfront capital,
18:28you're looking at a hundred to $200 scalability, moderate fulfillment, moderate risk is low,
18:33difficulty is moderate. Affiliate marketing is a cheap, low risk method to make money online.
18:37The biggest barrier for most beginners is really the time that it takes to grow an audience large
18:41enough to make a sustainable income with affiliate marketing. Now, at this point, I have broken down
18:46four of the most common ways to make money online, dropshipping, SMA, software, affiliate marketing.
18:51Now, as I've shown you, some are easier than others, you know, lazier than others,
18:55but it's unlikely that you're going to be able to make a substantial amount of money with minimal
18:59effort with really any of these methods. So just remember, I have successfully made money with
19:03literally all of these models. And now I'm going to reveal what I believe is truly the laziest
19:08business model out there for you to get started with. My friend, let me introduce you to digital
19:13products 2.0. You see a digital product is a way of packaging information in a way that solves a
19:19particular problem for the buyer, most commonly known as courses or programs. Now, as many of you
19:24guys know, I've done this pretty much more successfully than almost anyone else out there
19:27coming right up to almost a hundred million dollars in earnings in the last five years with
19:31this model. Now I created my first official digital product in 2018. And since then I've made
19:35millions from selling digital products. But I want to be very honest with you. You see, when I first
19:40started with digital products, it wasn't easy to just create the most basic of digital products.
19:44It took me months. And as the quality went up, so did the cost. By the way, I'm not talking about
19:48just a few thousand dollars products like Agency Navigator and Agency Accelerator had external coaches
19:54and completely custom platforms, not to mention the size of the team I hired to help me build out the
19:58programs as well as do the service delivery. These products, I'm not joking, cost me millions of
20:02dollars to produce. Now you very fairly might be thinking, well, if digital products are so complex and
20:07expensive to create, why am I even mentioning digital products in a video that's all about
20:11making money with minimal effort? Well, I will tell you why. It is 2025 and times have changed. You
20:18see, I got started with digital products in 2018, but that was digital product 1.0 era. Right now
20:23it's 2025 and we're living in digital product 2.0 era. You see, in the past, digital products had one
20:28of the highest barrier of entrance because you needed extraordinary expertise, months of research,
20:35high level copywriting skills, as well as expensive custom platforms. Now there have been two
20:40technological advancements that have eliminated the need for everything I just mentioned. And those are
20:45artificial intelligence as well as product hosting platforms. You see, every product that I've built
20:50over the last seven years took me months to build out. The team and I needed to research the topics,
20:54synthesize the information, script videos using the synthesized information. And only then could I sit
21:00down and actually record the program. Whereas with AI, this takes a fraction of the time. AI is able
21:05to research a topic, synthesize the knowledge and script the content that needs to be recorded in
21:10minutes. Let that sink in. Truly let that sink in. What took my team months takes minutes with AI. Now,
21:17by the way, I know you're hearing this and thinking, no, this is too hard to believe. I can't imagine
21:21something like this. Well, the crazy thing is that my team of developers and I have already built a tool
21:25that does exactly this. And we've only let in a small group of people earlier this year to actually
21:30use it because it's so ridiculously powerful, but I can tell you for a fact it works and it has pretty
21:35much eliminated 95% of the workload in these people's businesses. It basically helps you do
21:40a hundred business plans at once. And from there helps you find profitable product topics. So it'll
21:44actually help you find the best markets to get into. And then from there, it's synthesized knowledge
21:48from experts. And then from there it creates program outlines and scripts the lessons. Literally the
21:53only task you have is to record yourself reading the scripts. That's it. You don't even need to
21:58show your face because the recording is done on loom. All you're going to do is speak over the
22:02documents that are on the screen. That's it. And by the way, synthesize AI doesn't just find your
22:07topic. It creates the program outline for you as well as the entire script for you. It even creates
22:12supporting PDF resources and tools for your program to make sure the product is as valuable as possible
22:17for your clients. So as you can see, AI has truly changed the game with regards to building the product.
22:22But what about hosting and selling it? You see, in 2025, there are platforms that will not only
22:28host digital products, but will also boost sales through their built-in marketplaces.
22:32This leads to the barrier to entry being lower than ever before. So let's take a look at an example
22:37of another industry that saw the drastic lowering of barriers to entry just a few years ago.
22:41Let's go back to the example of e-commerce. You see, there was a time where if you wanted to sell
22:45physical products online, it was practically impossible for beginners. You either needed capital to invest,
22:51or you needed to be able to code to create a custom website to sell your products.
22:55Then fast forward a few years and Shopify becomes available, a platform that allowed literally
23:00anyone to sell physical products online. In addition to that, Amazon also takes off.
23:05This allowed anyone to sell products on the biggest physical product marketplace on earth.
23:10So what happened to these platforms when it became accessible for everyone? Beginners started
23:15making millions of dollars using methods such as dropshipping and Amazon FBA.
23:19These platforms eliminated all the barriers to entry. This is about 10, 12 years ago.
23:24Now, recently, as some of you guys may have seen, I announced that I made a major investment
23:28and became a co-owner of WAP. WAP is a platform to host and sell digital products. Think about it,
23:34kind of like Shopify and Amazon in one platform for digital products. You see, the combination of
23:39artificial intelligence like synthesis AI and digital product platforms like WAP don't only provide
23:45one of the biggest online money-making opportunities of the decade. It also presents one of the easiest,
23:51laziest ways of making money online in 2025. But let's make it fair. Let's see how digital products
23:56perform in each of the five categories that we discussed earlier. Digital products 2.0, upfront capital,
24:02maybe a hundred to $200. Digital products 2.0 requires minimal upfront investment. WAP is free to use,
24:07which has eliminated the need for expensive custom platforms. And by investing into tools
24:11like Canva to create branding, Loom to record the program and AI to create the product, you're able
24:16to create a top tier product with minimal upfront investment. For scalability, it's super high. I mean,
24:21digital products are extremely scalable. You only create the product once and then you can sell it
24:26thousands of times without doing any extra work. Now, when it comes to fulfillment, super easy. As we
24:30discussed earlier, building a digital product business was one of the most difficult as well as time
24:35consuming tasks, a beginner business owner could undertake. But once again, the combination of
24:40platforms such as WAP and AI tools like synthesize has made the fulfillment process so simple. When
24:45it comes to risk, it's extremely low. The risk is insignificant for a couple of reasons. WAP is free,
24:51so you can literally launch as many digital products as you want until you find one that sells without
24:55worrying about the cost. You also don't spend months building a product anymore, which means you can build
24:59quickly and test without running the risk of wasting months of your time building a product that makes
25:04no money. Difficulty, once again, super low. I've discussed at length how easy the process of
25:08building digital products has become, but there's another reason why the difficulty level is actually
25:12extremely low. Most people don't realize this, but the industry is in its infancy, which means
25:17competition is still extremely low. Those who get in right now have the highest chance of succeeding
25:22long-term. Getting into digital products 2.0 right now is like getting into drop shipping or e-commerce 10 or 12
25:27years ago, like 10 or 12 years ago, this would be a very different presentation. Digital products
25:31would be super difficult. I couldn't even recommend it to you guys. And e-commerce would be like the
25:35number one home run that I would tell you guys do this, but times have changed. And one of the worst
25:40things you can do in your career is try to work on stuff. They used to work business models that had
25:44their glory days. Those glory days are gone. You got to focus on what's working on right now and what's
25:49going to work for the next five or 10 years. So to summarize with digital products 2.0 upfront capital is a
25:53hundred to $200. Scalability is high. Fulfillment is easy. Risk is low. Difficulty is easy. And with
25:59that digital products 2.0 is the laziest business model out there. You can make tens of thousands
26:04of dollars a month with minimal effort in a market that has minimal competition and is growing rapidly.
26:09Just so you guys understand, let me paint a picture. This is how it stacks up to the other business
26:13models. You can see drop shipping is not looking very pretty. SMMA still looks pretty appealing. I'd say
26:17it's got good statistics across the board software. I mean, just forget about affiliate marketing.
26:21Once again, pretty good statistics across the board. The issue with affiliate marketing is you're going
26:25to have to build a personal brand, which most people don't want to do. I recommend it for most
26:28people. I think it's a great business. There's very few people that have affiliate marketing
26:31as their main income. It's more of kind of like a side thing. So no disrespect to affiliate marketing,
26:35but it's just, I really wouldn't call it business model. Whereas digital products 2.0, I mean,
26:38look at this. Like you can't, you can't argue this. This is undoubtedly the biggest opportunity
26:43in the online space right now. I mean, do you think I would have invested in a platform like WAP if I
26:47didn't believe in the future of this industry? Listen, I'm extremely logical. I spent two years
26:52evaluating every single company in the space, looking at the intimate financials of every
26:56single company in the space, looking at the trajectory of the space, because when I'm going
26:59to make such a massive investment and take a huge stake as a co-owner in such a big company,
27:04which quite frankly is a huge financial risk, but I sleep easy at night knowing it's not a risk
27:09because I see the trajectory of where digital products are going. And truly it's like getting involved in
27:13e-commerce and Shopify and drop shipping 10, 12 years ago, you're coming at just the right time
27:19before things explode. And if you get in right now, you're going to be compensated very generously for
27:24it. The digital product market is projected to more than double in size over the next five years.
27:28By 2030, we're looking at almost a trillion dollar a year industry. It's insane. So quite simply,
27:34you have a decision to make. Are you going to get in early and get your slice of the cake? Or are you
27:38going to wait and fight for the crumbs once the market is ultra competitive? That, my friend,
27:43is the decision that only you can make. As always, I'm watching from afar and I'm rooting for you.
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