He Has Cooked for Kings, But Will He Cook Up Investment? | Elevator Pitch S13 EP8 - video Dailymotion

Entrepreneur

Step behind the brand with Spice King founder Keith Lorren as he breaks down what makes his gourmet seasonings so unique, from essential oil infusion to carefully calibrated flavor profiles. See how premium ingredients, a chef’s mindset and relentless testing come together to help home cooks season like pros.

Transcript

00:00What's happening?

00:02I'm spiciest man in the world, the Duke of Delicious,

00:04the one they crowned the Spice King.

00:06Spice King's going to get you right

00:08with a brand-new flavor revolution,

00:10introducing the world's best-tasting spices,

00:12and our plantain chips built like a whole meal in a bag.

00:15Since we've launched last November, we've generated over $90,000

00:18just with the spices alone, and now Walmart and Kroger

00:21wants to put us in over 5,000 stores.

00:23So we're seeking $500,000 in exchange for 15% equity,

00:26and together we're going to build out distribution,

00:28our marketing and sales.

00:30Invest with Spice King, and let's get extra spicy, baby!

00:38He's really nailed the pitch!

00:41No, he did!

00:43Come on, I got all the information!

00:45He's got to have a pretty strong and aggressive growth strategy

00:48in order for it to be compelling for me.

00:50I mean, every time I go to a farmer's market

00:52and there's a Spice King there, I always buy it.

00:55I'm a sucker for something new and interesting,

00:58and those flavors were pretty good,

00:59and those retailers are impressive.

01:01I just have to process it.

01:02My process is voting.

01:03Are you ready?

01:04Let's vote!

01:05Approved!

01:06The flavors are especially incredible.

01:08It's not an investment for me.

01:10Those are, you know, having factories,

01:12having distribution, having people.

01:14To me right now, it's just five fingers.

01:16I'm gonna pass, guys.

01:19Trying to do spices and chips at the same time,

01:24I feel like I would want you to just focus on one of those

01:27and just go all in.

01:28At this early, I'd like to see that focus,

01:31so unfortunately I'm gonna pass.

01:33Much like Kim, I think oftentimes companies

01:37can have too many skews and have too many choices

01:40and burn through cash too quickly.

01:42But where you currently stand in the business,

01:44it's not just for me, so I'm gonna pass.

01:47Thank you for your consideration.

01:49Keep it spicy, baby!

01:50Let's go!

01:51Good luck!

01:52They're gonna regret not investing in me

01:54because once we hit that billion-dollar mark,

01:56they're gonna wish they had.

He Has Cooked for Kings, But Will He Cook Up Investment? | Elevator Pitch S13 EP8

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