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  • 2 months ago
U.S. holiday shoppers are shifting toward higher-quality gifts as online spending rises and late-season demand focuses on apparel, experiences, and subscriptions. Final-week conversion rates could rival Black Friday despite lower in-store traffic.
Transcript
00:00It's Benzinga, bringing Wall Street to Main Street.
00:03U.S. holiday shoppers are shifting from discount-driven purchases
00:06to more quality-focused gifts as the season enters its final weeks, according to CNBC.
00:12Adobe Analytics said online spending reached $187.3 billion between November 1st and December 12th,
00:20up 6.1% year-over-year.
00:23Total holiday season e-commerce spending is expected to exceed $253 billion,
00:27up 5.3% from last year, with growth slowing later in December as Christmas delivery deadlines approach.
00:35Data from Captify and Retail Next show rising interest in apparel, athleisure, subscriptions, and experiences later in the season.
00:44Super Saturday is typically one of the busiest in-store shopping days of the year,
00:48but Retail Next expects lower volume this year because Christmas falls on a Thursday.
00:52Retail Next and Planalytics said conversion rates could rival Black Friday in the final days before Christmas,
00:59supported by warmer and drier weather-boosting store traffic.
01:03For all things money, visit Benzinga.com.
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