Facebook Tests Charging Users for Link Sharing Posts

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00:00Facebook tests charging users for link sharing posts.

00:04Facebook is experimenting with a limit on how many links some users can share when they post on the platform.

00:10Certain users in the UK and the US have stated they can only share a certain number of links in Facebook posts.

00:16Once they exceed the limit, users will have to pay $11.99 per month to be able to share more links.

00:23Facebook testing subscription plan for link sharing posts.

00:26Facebook is testing a unique subscription plan wherein users will have to pay $11.99 per month.

00:33This has to be paid once they exhaust their limited quota of links.

00:37Meta revealed it is a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value.

00:46According to social media expert Matt Navarro, this is Meta's way of monetizing several aspects of its platforms.

00:51He told BBC, this isn't really about verification as much as about bundling survival features behind a subscription.

00:58Notably, Mr. Navarro is one of the users who received a notification stating that, from December 16th, he could only share two links a month.

01:06Users are already aware that they have to pay a certain amount to get a certified blue tick on their Facebook and Instagram accounts.

01:12According to Mr. Navarro, Meta is taking this a step further and putting a price on their everyday social media features as well.

01:20He called it the basic ability to send people to other parts of the internet.

01:25Additionally, Meta is urging its users to verify themselves and pay an additional amount to unlock more features.

01:30It is similar to how LinkedIn and X function as well.

01:33Facebook told TechCrunch that its link testing feature is especially extended to a select group.

01:39These include users or pages who use professional mode.

01:42These are tools for creators and businesses to promote their content and check how well it performs.

01:48Mr. Navarro is wary of this move.

01:50He reasons,

01:50For creators, it reinforces a pretty brutal reality that Facebook is no longer a reliable traffic engine.

01:57Meta is increasingly nudging it away from people trying to use it as one.

02:01The social media expert clarified that no matter what, Meta will optimize for Meta first.

02:08He added,

02:09Tests like this underline why building a business that's overly dependent on any one platform's goodwill is incredibly risky.