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The Celebrity Apprentice Christmas 2025 Lapland
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00:00Hello?
00:06Santa?
00:07Hi, it's Lord Sugar here.
00:09Oh, Alan.
00:10It's good to hear from you. Did you get your presents?
00:13Yes, thanks for the slippers. Perfect fit.
00:16Now, I wonder if you could do me a little favor?
00:19See, I've got these celebrities that I'm supposed to put through their paces for children in need.
00:25I don't suppose you need a few extra elves, do you?
00:28I think I might have just the thing.
00:31Lovely stuff. I'll send them your way.
00:33Bye.
00:34Goodbye, and Alan.
00:36Try to be good this year, will you?
00:38Oh, I'm always a good boy, Santa.
00:43Well, I hope they don't come up with a load of old baubles.
00:47Twelve famous faces are heading to London.
00:51In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:56If I can survive that, I'm going to smash this.
00:59As William Shakespeare said, though she be but little, she is fierce.
01:03That could be written for me.
01:05They're leaving their day jobs behind to do battle for BBC children in need.
01:10I am not here to play any games.
01:12I will throw anybody under the bus.
01:14In fact, I will throw the boss under the bus.
01:16Don't forget your Oyster card.
01:17Bing!
01:18I'm back in the ballroom.
01:19I can't wait to see Lord Sugar and show him what he's been missing.
01:23But impressing the boss...
01:25Let's make a load of money, yeah?
01:28..will be anything but child's play.
01:33Oh, these are burning.
01:34Oh, dear.
01:35Oh, my God, look.
01:36We've got this all under control.
01:38We've got bubble gum and white pepper.
01:40I just got sick in my mouth, is that a good sign?
01:43Twelve celebrities...
01:44Where are you panicking from this kitchen?
01:46I'm panicking.
01:47I don't go into the kitchen.
01:48I attended my Deliveroo driver's wedding.
01:50..one tough task.
01:52Yeah, I'm a penguin!
01:53Doo-doo-doo-doo-doo!
01:57That's got to be worth triple your orders, haven't it?
02:00All you experts have come up with that piece of crap.
02:03I mean, that is diabolical.
02:05It's down to business.
02:06Listen, mate, your advert sucks.
02:09For children in need.
02:10You're fired.
02:1411am.
02:26The boardroom.
02:30PHONE RINGS
02:37Yes, would you please send the celebrities in?
02:42Hello.
02:44Thank you very much indeed, ladies and gentlemen, for giving and affording your time for this great charitable cause, which is for children in need.
02:59Now, erm...
03:01OK.
03:02It'd be good if I knew any of you.
03:03LAUGHTER
03:05And I've got your CVs here, so...
03:09Right.
03:10Rob, apart from guiding these people legally, what do you feel you might be able to bring in a business point of view?
03:17Well, I mean, I can freeze the assets of the other team, I'm hoping.
03:20LAUGHTER
03:22Now, Shazia, you're a comedian.
03:26Come on, tell me, what do you feel you might be able to bring to this?
03:30Decisive, a sense of humour.
03:33We've won, basically.
03:35LAUGHTER
03:36We've won hands down.
03:37Right.
03:38We've got all the qualities that they haven't got.
03:41LAUGHTER
03:42Don't start on us already.
03:44LAUGHTER
03:45Shots fired.
03:46AJ.
03:47Hello.
03:48You sound like you've got a Cornish accent there.
03:50Cornish?
03:51How very dare you!
03:53LAUGHTER
03:54Blackburn, Lancashire.
03:55Blackburn, Lancashire.
03:56Yeah, you're a presenter of Big Brother, is that right?
03:59Yes, correct.
04:00What do you reckon you'll bring to this?
04:01I can bring me voice.
04:02I can bring...
04:03Oh, you can certainly talk.
04:05I've got that bit.
04:06LAUGHTER
04:07I can bring, you know, good work ethic and everything with 100% commitment.
04:14Good.
04:15Now, Tom, since when did you get celebrity status?
04:19Oh, I don't know.
04:20I don't know.
04:21I don't know.
04:22I mean, he was here as an ordinary candidate.
04:24I remember him well.
04:25Right.
04:26Now, he's here in Celebrity Apprentice, a bit of a wheeler-dealer.
04:32He sells Christmas cards on New Year's Day.
04:35LAUGHTER
04:36You're crying.
04:37I don't get upset with him.
04:38He's just...
04:39I've done his show six years ago and his show changed my life.
04:42And I'm back, yeah.
04:44Four.
04:45It is exciting for me because he's the only candidate that might end up firing twice.
04:49LAUGHTER
04:50I hope not.
04:51I hope not.
04:52Fingers crossed.
04:53And now, Khadina.
04:54Hi.
04:55Hello.
04:56Four times world cycling champion, yeah?
04:59Unbelievable.
05:00Yeah.
05:03What do you think you can bring to business?
05:05Ah, I can bake.
05:06I can cook.
05:07Well...
05:08That's my skill.
05:09Interesting.
05:10Oh, come on.
05:11Interesting.
05:12You'll find out in a minute.
05:14OK.
05:15So, anyway, JB.
05:17Yes, I'll trigger.
05:18You're part of the band JLS, is that right?
05:20Yes, still am.
05:21Good.
05:22You're finally hoping to be a number one at Christmas then, yeah?
05:24Yeah.
05:25Yeah.
05:26That would be very nice.
05:27Yeah, yeah.
05:28Any good in business?
05:29Well, I would like to think that I would be a person who's calm under pressure.
05:34Oh.
05:35I would like to win, but I also love working as part of a team, so...
05:39Good.
05:40Um, Charlie.
05:41Hello.
05:42You're a Radio One DJ.
05:44Dance, music.
05:45Yep.
05:46I prefer ABBA, actually.
05:47Money, money, money, money.
05:49That's what this is all about.
05:50Listen, I've played a lot of ABBA remixes on dance anthems.
05:54Welcome, welcome.
05:56And then we've got Matt.
05:57So, you're a legend on Gladiators.
05:59Hello, Lord Trigger.
06:00Nice to meet you.
06:01You too.
06:02Now, what's your strategy?
06:04Are you going to hit everyone with a giant cotton wool bud?
06:07Um, I'm just going to, I'm going to win.
06:09Love it.
06:10What do you reckon you'll bring to this?
06:11Yeah, I think just all round leadership, inspirational role model figure.
06:15I can, already, I see these guys, I'll catch them and they're looking at me.
06:19I see I'm already having the, they can look to me just for guidance.
06:22Yeah.
06:23Okay, so look, enough of all this chit chat.
06:25I'm going to tell you what you're going to be doing.
06:28I'm sending you on a trip to Lapland.
06:32Come on!
06:33Yes!
06:36Yeah, Tom, Lapland is not a dance club.
06:42It's the official home of Santa Claus and you are going to create your own gingerbread biscuits.
06:49Oh!
06:50Yes!
06:51You'll have to devise a recipe, brand your biscuit, shoot the TV advert and record a radio jingle.
06:59Then you'll launch your gingerbread to a room full of retailers.
07:04And here's the good bit.
07:06These guys are going to place real orders with you and they are going to be on the shelves in the shops this Christmas.
07:14People to bar.
07:15So, Karen and Mike are my associates here.
07:23Karen has been with me for years in this process.
07:27And Mike, who's famous for his interviewing techniques.
07:31These two people don't miss a trick.
07:34I can tell you that now.
07:35Okay?
07:36They report back to me and I will know every single thing that you have done.
07:41Now, the winning team is the one that secures the most orders.
07:47And unfortunately, on the losing team, at least one of you will be fired.
07:53Everything clear?
07:54Yes.
07:55Yes, Lord Sugar.
07:56Good.
07:57Let's make a load of money.
07:58Yeah?
08:00Off you go.
08:02Three days to turn biscuits into serious dough.
08:06I feel with you, we've got the golden nugget.
08:09Don't say that.
08:10Feel the golden goof.
08:11I feel a lot of pressure on me now.
08:12Don't feel the pressure, just lay the eggs.
08:14But first, a chance to suss out skills.
08:17I won MasterChef.
08:19You won MasterChef?
08:20Yeah.
08:21So this is a cooking challenge.
08:22You know how to cook.
08:23We are winning.
08:25My strategy going into this is wit and if that fails, I'll be bringing legal action.
08:32Top of the to-do list.
08:34I want to be on a husky ride so fast.
08:37Literally, let's go.
08:39Let's go.
08:40A festive trip.
08:41Where are we going?
08:42Oh, that way.
08:43Yeah, over here.
08:44To the frozen north.
08:45It's all jolly fiddlesticks talking about biscuits and Santa.
08:49But we've got to win.
08:50Yeah.
08:51I'm not here to sit at the back.
08:52I'm scrappy.
08:53I'm up front.
08:54Always.
08:55We won't be going anywhere unless we actually check in.
08:57Oh, yeah.
08:58That's a good point.
08:59Good point.
09:00Well made.
09:01Oh!
09:02Oh!
09:03What the heck in the joint?
09:04Nothing to see here.
09:05Nothing to see here.
09:06Nothing to see here.
09:07Carry on as you were.
09:08Lapland.
09:09Home of Father Christmas, reindeer and elves.
09:25And now, twelve celebrities.
09:26We're getting these hands up!
09:27On a mission to make Pudsy proud.
09:28Oh, my gosh.
09:29Feel like I'm in James Bond.
09:30Go on, girl!
09:31Ha, ha, ha, ha, ha!
09:33Ha, ha, ha, ha!
09:34Oh, my gosh.
09:35Feel like I'm in James Bond.
09:36Come on, girl!
09:37Ha, ha, ha, ha, ha, ha!
09:38Ha, ha, ha.
09:39Ha, ha, ha, ha.
09:40Oh my gosh, I feel like I'm in James Bond.
09:52Come on, girl!
09:59Wow!
10:01Come on!
10:04First task for both teams.
10:06We have arrived.
10:07Yep.
10:08Lockdown a leader.
10:10Who's up for being project manager?
10:12Making his case, barrister Rob.
10:15You know, having led teams in various challenging parts of the world,
10:19it seems to me the most important thing is we have the most extraordinary,
10:22brilliant, rich buffet of talent here.
10:24Depth and range of creativity that is, I mean, world-class,
10:28every single person.
10:29So it seems to me that we are sublimely more gifted than the other team.
10:35All my votes are for you.
10:37Yeah.
10:38Rob's got my vote.
10:39Yeah.
10:40I think you've got, yeah, I'm in.
10:42These are exceptional people.
10:44When you have a wealth of that talent and a wealth of that experience,
10:47the most important thing is to empower people to speak.
10:50We live or die together.
10:51But if we fail, I will be the first person to offer myself to be sacked to Lord Sugar.
10:56I'm the least bit afraid of him.
10:58I mean, you know, my grandma was more frightening than him.
11:01In Santa's secret forest...
11:03Who wants to be a leader?
11:06It's gladiator Matt...
11:07Yeah, I would be a team leader.
11:09...versus singer JB.
11:11Maybe.
11:12Let's fight for it.
11:13We don't need to fight.
11:17Matt, why do you think you would be a great project manager?
11:19I don't.
11:20I know I would be.
11:21Oh.
11:22I've built two multi-million pound companies from scratch with zero investment, right?
11:27I also own a third company, which I've pitched to portrait retailers and supermarkets
11:32in the food and beverage sector, which is exactly what we're going to be doing.
11:35So we want a PM, right?
11:36I'm literally PM of the gladiators.
11:38I've been carrying that show for two years, do you know what I mean?
11:40So if you're looking for a PM...
11:41And what I love about you is the modesty and the humbleness that you bring.
11:46Okay, well, for me, I'm focused on the task.
11:49So it's all about identifying everyone else's skills and how we contribute together as a team.
11:53Yeah.
11:54So for me, that would be my focus.
11:55Yeah.
11:56And we can get the best product, get it on the shelves, sell it and do the job.
12:01Right, let's vote.
12:02All votes for Matt.
12:05Who votes for JB?
12:07I'm voting for JB.
12:08JB.
12:09JB is project manager.
12:13I think deep down, Matt has definitely put out that I am project manager and I was chosen, no less,
12:18over him.
12:19It kind of makes him not so much of a legend, I guess.
12:24The thing that we need to do first is a concept.
12:26That's everything.
12:27Yeah.
12:28Focusing on festive feelings.
12:30Everything's going to emanate from that and everybody has to feel an invested sense of passion.
12:34It has to touch them.
12:35Project manager, Rob.
12:38I wonder if what we should do is think about now for five minutes.
12:41Everybody telling a personal story and thinking about a concept that they've got for Christmas and why it touches them.
12:47Christmas is just family.
12:49It's as simple as that.
12:50I just got these vivid images of my mum walking out.
12:53I have her dressed in her African Congolese attire and full of colours and she's dancing.
12:58She'll be playing some gospel music in the background.
13:00So I'm one of seven children.
13:02You come together and there's so many different personalities, but you come together in this moment and there's just that love and that passion.
13:10I hear that.
13:11What is it that's special?
13:12What's the ingredient?
13:13What's the thing that's going to say brought directly to you from Lapland?
13:16As team leader, the first thing Rob does is go story time.
13:22One after the other.
13:23My darling, we're on the clock.
13:25Tick-tock.
13:26Not everyone's going to get a chance to experience level that, right?
13:29So what's the one thing that we want to take back?
13:31Guys, what we are actually taking back are gingerbread biscuits.
13:36Yes.
13:37So that's what we need to focus on.
13:43Bear in mind, Rob, we're pitching to supermarkets.
13:45So it needs to be something.
13:46I think it has to be unique.
13:47Chewing over ideas for their gingerbread.
13:50What if we had some kind of animal?
13:52I've definitely seen reindeer.
13:53Yes.
13:54Like a penguin.
13:55A penguin.
13:56A penguin.
13:57A penguin is cute.
13:58Yeah.
13:59JB's team.
14:01We've got to have one group who's going to go and do the recipe development and another group who's going to be working on the branding.
14:07So the tagline, product name, so on and so forth.
14:09I strongly feel that I want to be involved in the branding side of it.
14:12Yeah.
14:13Okay.
14:14I love food, right?
14:15There's no one that loves food more than me.
14:16I literally don't stop eating and I promise you I'll make the best flavoured biscuit in the world.
14:21So for the brand team, I think we should have Matt, Angela, Sarah and then myself, Tom, Shazia will be in the recipe team.
14:30Sub team leader, I'm going to go with Angela.
14:33Okay.
14:34Matt, you went for a manager and you didn't even get sub to.
14:37I think it's better.
14:38I think that was the plan the whole time.
14:40The task will be one on the marketing, so of course I'm in the marketing team.
14:46And I'm not officially a sub leader, but I think we all, like, room between the lines, I think we know who the real leader is.
14:52I'm now exactly where I wanted to be.
14:54Is that a joke?
14:55That was so well played, Matt.
14:56That was so well played.
14:57You mortals have fallen straight into my trap.
14:59Excellent work.
15:00How embarrassing.
15:01I would love the theme of naughty and nice.
15:06That appeals to the bar humbugs.
15:09Still stuck in their talking circle.
15:11So for me, I would go more traditional.
15:14Yeah, same.
15:15You definitely don't want, like...
15:16Sorry, I would go more traditional, but I like bar humbug as well.
15:20Rob's team.
15:21So then, going back to the theme, the concept, the feel.
15:24Sorry, I'm not clear.
15:25What is your theme?
15:26I literally don't know what you decided on, guys.
15:29Very good question.
15:31If we go down the bar humbug route, this could be our winning ticket.
15:35Yeah.
15:36Bar humbug with a heart.
15:37Yeah.
15:38Bar humbug with a heart.
15:39Yeah.
15:41I've been doing The Apprentice now for more than a decade,
15:44and I've got to tell you, I've never seen a brainstorm like it.
15:47There were six people, all brainstorming their own idea,
15:50no one listening to anyone else.
15:52It was absolute chaos.
15:54So I'm teaming, Matt. I'm going to nominate you, OJ.
15:56So just to be clear, then, we are going to go around
15:58We are going to go off and do something with the branding
16:02under the themes of Naughty and Nice
16:04with an inclusive, festive feel.
16:07Yeah.
16:08Christmas is a time to be grateful.
16:10Wouldn't it be a really good thing if we were to write
16:12on the back of the packaging about what you're grateful for?
16:14OK.
16:15Let's go. Let's go.
16:16Good luck, everyone.
16:17Should we go dashing through the snow?
16:19Dashing through the snow.
16:2111am.
16:24Today, half of each team will produce sweet treats.
16:27I mean, how about we put something different, like chilli or...?
16:31No! No chilli in a biscuit, you nutter.
16:36While the rest cook up brands.
16:38It's not a great start, guys.
16:43But, listen, we have started.
16:44We need to stick to the brief.
16:46What brief?
16:47I knew more about your Christmas traditions
16:49than I did about the theme.
16:51But haven't we had a lovely time doing it?
16:53Yeah.
16:54Ho, ho, ho!
16:57In the heart of Elves Village...
16:59Oh, look, there's an elf.
17:00There's two of them.
17:01Hello!
17:02Hello!
17:03The Gingerbread House.
17:04Kitchen base for Rob's team.
17:06Oh!
17:07Oh, it smells so nice!
17:08All right!
17:09Taking the lead,
17:10Paralympic athlete and MasterChef winner...
17:13This is me in my element.
17:15Kadina.
17:17I feel like we start with shapes.
17:18This is, like...
17:19So, I think that's important to you?
17:20Yeah.
17:21So, we can, like, figure out where we start.
17:22What do we have here?
17:23Obviously, we've got Santa's hat.
17:25Okay.
17:26I don't know what on there.
17:27I don't like the look of that.
17:28What's that?
17:29That's a cupcake.
17:30So, this is a cupcake.
17:31But I think if we turn it upside down,
17:34we can use this as Santa's beard
17:36and then we can create his head and his...
17:39That's actually fricking genius.
17:40Do you know who we are?
17:41In an ideal world, we've got two versions.
17:44Naughty Nice.
17:45Right, so we've got two different flavours as well.
17:47Is that...
17:48Absolutely.
17:49Oh, we're in.
17:50We're in.
17:51We're in.
17:52Yeah, we need to have you right now.
17:55When it comes to cooking, I have no transferable skills whatsoever,
17:58but the good news is that Kadena is a world-class cook.
18:02You are our head chef.
18:06Deep in Santa's secret forest...
18:08I'll be chief taster.
18:09Okay, yeah.
18:10Putting Tom's talents to good use, JB's band of biscuit bakers.
18:15Right, should we start by making the base?
18:18Yep.
18:19130 of caster sugar.
18:21Nice and sweet, just so I like my biscuits.
18:2585 golden syrup.
18:26I could drink that.
18:27Don't be shy.
18:29There we go.
18:30That's 85 grams of golden syrup.
18:32Did you just eat that?
18:33Go on, whack it in there.
18:36That's it.
18:37And then treacle.
18:38How much treacle?
18:39Er...
18:40Hold on.
18:41Look.
18:42Tom?
18:43Where's it?
18:44Just ate a lot of treacle on its own, but...
18:46What's it like?
18:47Tastes like tar.
18:48Next, we're going to need to put the flavours in.
18:50I've got an idea, yeah?
18:51Go on.
18:52What about this?
18:54Bubblegum and white pepper.
18:56Bubblegum?
18:57White pepper?
18:58Trust me.
18:59That would taste fantastic.
19:00Oh, Chateau Neuf the Black Runners.
19:03Look, at the end of the day, we are doing this for children in need, okay?
19:06We want to raise as much money as possible.
19:08Oh, look at that!
19:09Smells amazing.
19:10I'm going to make sure that biscuit tastes amazing, smells amazing and sells loads.
19:15Erbosh.
19:16Can we try it?
19:17Go on, try a bit of this.
19:18Yeah.
19:23That's nice.
19:24It is nice.
19:25That is nice.
19:26Nice.
19:27That's really nice.
19:28I think that's good.
19:29Mate, that's banging.
19:30That is banging!
19:32On the menu for the rest of each team, bake up a brand.
19:36Oh, this is cute.
19:37Oh, look.
19:38Oh, Santa's Toy Factory.
19:40Oh, do you think this is the...
19:42Naughty and nice.
19:43Naughty and nice.
19:45At the wise old Elf's house...
19:47First things first, we need to come up with a product name.
19:50AJ pushes for a name with bite.
19:52I'm thinking Gangster Claws.
19:54Just imagine, like, Santa would like a lot of gold chains around his neck.
19:59Or Gratitude Gingerbread.
20:00Okay.
20:01Something to do with gratitude, you know what Rob was talking about?
20:04I was thinking of Frosty Trickster, for example.
20:06Jolly McTrouble.
20:07I like Jolly McTrouble.
20:09Jolly McTrouble's good.
20:10Yeah.
20:11Yeah.
20:12At Santa's Toy Factory...
20:13This is actually quite a good sized door for me.
20:15It's perfect.
20:16Yeah.
20:17Bringing their idea to life...
20:19Okay.
20:20It's business.
20:21Sarah, Matt and Angela.
20:23A name for the penguin.
20:26We did, obviously, think straight away that it needs to be a p-p-name.
20:29Yeah.
20:30What about Plucky?
20:31Like, as a little...
20:32Plucky little...
20:33That's very cute.
20:34Isn't it?
20:35I love that.
20:36I mean, the only thing that's just occurred to me is it does rhyme with a f-word.
20:39That's true.
20:40Erm...
20:41Okay, so that's one.
20:42Yeah.
20:43So, number two, pocket...
20:44Pocket...
20:45I never know how to say penguin.
20:46Penguin.
20:47Penguin.
20:48Penguin.
20:49Pocket Penguin.
20:50No.
20:51That could be his name.
20:52Pocket the Penguin.
20:53No.
20:54Matthew, what would you suggest?
20:55Let's go.
20:56Your choice.
20:57I'm saying...
20:58Here, go on.
20:59Take the floor, Matt.
21:00Yes, take the floor, Matt.
21:01You're so full of it.
21:02When you slam somebody else's idea, you need to have something to offer instead.
21:04Gary the Penguin.
21:05I think Gary the Penguin because...
21:06Gary the Penguin.
21:07So hang on, just bear with me.
21:08I'm in the supermarket.
21:09I'm in the supermarket.
21:10I'm just acting this out for you.
21:11What would you like?
21:12Boring product.
21:13Boring product.
21:14Oi, Gary.
21:15Pat.
21:16Patty.
21:17Paul.
21:18Let's see how you react to different names.
21:20Paolo.
21:21Peter.
21:22Peter the Penguin.
21:23Gary.
21:24Brian.
21:25I love one.
21:26You like Gary?
21:27My name.
21:28Oh!
21:29Yes!
21:30That might be the stars aligning and the universe guiding us.
21:33I actually think we can play with it.
21:35We can lean into it.
21:36Like, I do wish Gary was a woman.
21:39But, like, aside from that...
21:40Okay.
21:41Gary the Penguin.
21:43As sub-team leader, I am feeling a little clammy.
21:49I genuinely thought that was going to be quite simple and focused.
21:55Is anyone else slightly dying inside at the thought of Lord Sugar going,
21:59Gary the Penguin?
22:01His name is Alan.
22:02Exactly.
22:03Yeah, I think it's fine.
22:04Gary's better than Alan.
22:05Oh!
22:09Back at the gingerbread house...
22:11Can I get you guys on measuring?
22:13I'll do it, but just wait, you'll be ill.
22:15..for Kadena's kitchen crew...
22:17No, honestly, I never understand how people can't bake,
22:20cos you just put the stuff in the stove.
22:23..things start to crumble.
22:25The way you're panicking from this kitchen...
22:27I'm panicking, I don't go into the kitchen.
22:29Where you are in the kitchen now?
22:30I honestly attended my Deliveroo driver's wedding.
22:34Right, so what's the first thing on the list?
22:36Right.
22:37Plain white flour.
22:38275 grams.
22:39Right.
22:40Just a tiny little...
22:42There we go.
22:43Wonderful.
22:44How much is that?
22:45130 grams.
22:46130 grams.
22:47What's the next thing?
22:48The next is a golden syrup.
22:49You're getting it everywhere, Rob.
22:51It's all right.
22:52One thing I can do is cleaning.
22:54I'm just not good at cooking.
22:55Who's in charge of making sure we get this recipe right?
22:58Oh, you.
22:59Right, well, golden syrup, 85 grams.
23:01We'll start from the beginning, don't we?
23:02Right, so, 275 grams of clean white flour.
23:04What's next, babe?
23:05Icing sugar's 100 grams.
23:06Yes, I've done 100 grams of icing sugar.
23:08Right.
23:09Er...
23:10Oh, sugar!
23:11Yes.
23:12I'm distracted.
23:13We've done it in the wrong order.
23:14I'm going to keep an eye.
23:15You're interfering with the surgeon.
23:16How much cold is it here, everyone?
23:18Oh, there's so much going on.
23:20This recipe is wrong.
23:22Oh, my God.
23:23What's missing?
23:24What's missing, chef?
23:25Maybe adding 100 grams of icing sugar and that's for the...
23:28The icing.
23:29I have to say, it did occur to me it felt a bit strange.
23:31Can we just...
23:32Can we just...
23:33Can we just...
23:34Right.
23:35We've got to start again.
23:36Start again.
23:37Rob put himself and Eddie in the kitchen with Kadina and God knows why.
23:40They've slowed the process down.
23:42They've mixed up the icing.
23:44I mean, she's done a good job on her own with two sort of very naughty elves trying to help her.
23:50We're going to do this properly this time.
23:51Right.
23:52We're going to do it properly.
23:54At the wise old elf's house...
23:56What about...
23:57Be naughty to get on the good list.
23:59No!
24:00Tasked with bringing heart to their bar humbug biscuit...
24:03I'm liking what you're doing but not enough to make it our tagline.
24:07So, let's go with be naughty, get nice.
24:10Yeah, fine.
24:11Yeah.
24:12Yeah.
24:13AJ, Charlie and Jake.
24:16I'm trying to think of Rob's thing that he said he 100% wanted was some kind of note in there which gives you the opportunity to say what you're grateful for.
24:24But, you know, the theme is bar humbug.
24:27Is bar humbug really the energy that passes on, like, love and gratitude?
24:34I just want to make almost an executive decision here and say, we're not doing letters.
24:39Oh, no.
24:41I said it.
24:42No.
24:43He's going to take us to the cleaner.
24:45That's on you then, AJ.
24:46OK, well, listen.
24:47I'm not getting involved with that.
24:48Listen, why don't...
24:49Why don't, OK?
24:50Do I have that?
24:51No.
24:52I can't agree to this behaviour.
24:54I can't agree to this.
24:57I don't like to stick by the rules all the time but when it's something like this and it's serious, I feel like we have to.
25:01He'll be fuming.
25:03I've got to see him for another few days.
25:06At Santa's Toy Factory...
25:08The little biscuit that's a big treat.
25:11Yeah, that's actually...
25:12That is good.
25:14Thank you, Matthew.
25:15I feel so validated right now.
25:16Matthew thinks it's good.
25:17It must be.
25:18The other team play with potential taglines.
25:21It's kind of like a do...
25:22Like, do you.
25:23Eat me, do you.
25:24Yeah.
25:25Oh, that's not quite right.
25:26Wow.
25:27Wow.
25:28It's not quite right.
25:29Ignore that, Mike.
25:30Mike, don't write that down.
25:31Hang on.
25:32Everyone says their biscuit's good.
25:33Rebel.
25:34Rebel!
25:35A cheeky treat.
25:36A cheeky treat for your little rebel.
25:37A cheeky treat for your little rebel.
25:38Oh, hang on.
25:39Hello.
25:40The brains of the operation speaking.
25:42The brains of the operation?
25:44How are you, gang?
25:45How are you doing?
25:46Yeah, we're quite good.
25:47Yeah.
25:48Go on.
25:49Maybe we should find out your flavour first.
25:51Yeah.
25:52Bear with us, all right?
25:53Just hear us out.
25:54That's not a good start, is it, to this?
25:55We've got bubble gum and white pepper.
25:58Are you joking?
25:59Yeah, yeah.
26:00All right, Matt.
26:01Listen, it's got loads of protein.
26:02You'll love it.
26:03I just got sick in my mouth.
26:04Is that a good sign?
26:05No, it's called innovation.
26:07Listen, we've tasted it.
26:09It tastes fantastic.
26:10Honestly.
26:11Can you taste each different glass, okay?
26:13You've hit us with that.
26:14Would you like us to hit you with the name?
26:16Yes, please.
26:17So, are you ready?
26:19Yeah, we are ready, we think.
26:20Three, two, one.
26:22Gary the Penguin.
26:24Who?
26:25What?
26:26What?
26:27Say again?
26:28Gary.
26:29Gary.
26:30Gary.
26:31Hello?
26:32What's it called?
26:33What's it called?
26:34Gary, Gary.
26:35It's called Gary the Penguin.
26:38Gary, that's the bland leading the bland.
26:41It's bland.
26:42No.
26:43The tagline is, a cheeky treat for your little rebel.
26:46A cheeky treat for your little rebel.
26:48Sell that, Tom.
26:49I think you're going to have your work cut out for you selling pepper biscuits to kids,
26:53to be honest.
26:54Oh, my God.
26:55It smells lovely.
26:56Hey, listen, listen.
26:57Guys, we're going to have to love you and leave you.
26:58Bye.
26:59Well done.
27:00Good work.
27:01We'll say hi to Gary for you.
27:02Yeah.
27:03Sure, he's with us.
27:04Good flavours, guys.
27:05Bubble gum, white pepper.
27:07If someone said, go and choose the worst flavour you possibly could.
27:11Hi.
27:12Patsy.
27:13Hi.
27:14Oh, my gosh.
27:15Oh, Patsy, we're trying our best.
27:17We really are.
27:18I'm so sorry about you.
27:19Patsy.
27:20Put your thumb up if you like bubble gum and white pepper.
27:23Oh.
27:24All together, all together.
27:26Oh, oh.
27:27Gary loves you.
27:28That bodes well.
27:29Guys, I'm calling the marketing team now to tell you what we're doing.
27:32Brilliant.
27:33OK.
27:34Hello.
27:35Hi, AJ.
27:36How are you doing?
27:37Really good.
27:38How are you?
27:39Good, really good.
27:40Godina and Eddie have come up with something fantastic.
27:42It's joyful.
27:43Can you hear me all right?
27:45I can hear you, but I'm just going to stop you right there.
27:49Joyful.
27:50We went away from this morning's meeting clearly saying that we were going to go down the alternative
27:55route of bar humbug, and the first word you've said to me is, it's joyful.
27:59Oh, no.
28:00We're having a joyful meeting.
28:01Don't worry.
28:02Oh, lovely.
28:03Don't bar humbug until...
28:05Yeah, love.
28:06Rob, can you tell us the design you've gone for?
28:09It's going to be Father Christmas.
28:11But the icing is going to have two different flavours, right?
28:13OK.
28:14Right, so we've got all of that, and we're hoping that one of the things you might do when
28:18you give that person that biscuit is that part of your design is going to be about handing
28:23over something to another person.
28:26Rob, do you want to know the product name?
28:28Yes.
28:29The product name is called...
28:31Jolly McTribble.
28:33What?
28:34OK.
28:35What?
28:36He's some sort of Scottish pirate?
28:39No, he's not.
28:40What about the...
28:41Have you got on the packaging this idea about an expression of gratitude so that the packaging...
28:46OK, so Rob, you know, I'll be completely honest with you, Rob, I wasn't as keen on the letter.
28:53I feel quite strongly about that bit of the packaging.
28:56We were all talking this morning about warm feelings about Christmas, and if it's been...
28:59Absolutely, but we also was talking about humbug.
29:02Yeah, it could be, it could be, happy Christmas, I hate you.
29:05I'm just going to give Rob a little massage, and then we'll be all right.
29:08Charlie, Charlie.
29:09Go ahead, Charlie.
29:10So, just to confirm...
29:11The little note, would you like that on the packaging, or would you like that in a form
29:15of, like, a letter inside?
29:17I'll leave that entirely to you guys.
29:18It's just been nice to, like, have the extra...
29:21I think it might be nice on some extra element of the packaging.
29:24OK.
29:25Listen, good luck, everyone.
29:26All right, listen, we have to go, Rob, so listen, good luck.
29:28Let's have fun, guys.
29:29Listen, enjoy it, guys.
29:31Thank you so much.
29:33OK.
29:34Rob was really clear on the fact that he definitely, definitely wants a note.
29:39This is as much as I don't want a note.
29:41We're having a note.
29:42Yeah, we're having a note.
29:43We're having a note.
29:44On the other team...
29:46So, what's the best way to decorate this in order to sell it?
29:50...working on ways to give their penguin pizzazz...
29:53Got to link in Christmas because there's nothing about the name or the tagline that...
29:58I've got it.
29:59What about if we put him in a Christmas jumper?
30:03Yeah!
30:04Shazia, Tom and project manager, JB.
30:08OK, where's your bag?
30:10There we go.
30:11Right, I'll crack on with this, yeah?
30:13Whoa, this is like well too runny.
30:16Oh my God, look.
30:17Can we make the next bit a bit thicker?
30:19Oh no.
30:20No.
30:21God, it's all under control.
30:22It is so runny.
30:24I'm holding it with a spoon.
30:28Nice one.
30:29Push it in, put all the angles in there.
30:39Guys, we've only got a few inch left, yeah?
30:41Yep.
30:43Look, I ain't saying I'm running the show here, all right?
30:46But I thought of the design, yeah?
30:47Thought of a little Christmas jumper.
30:49Even thought about the recipe, but that's what we do.
30:52We lead from the front, but sit at the back about us.
30:55There you go.
30:56Here, have a little...
30:57Oh, should we try some?
30:58Yeah.
30:59Let's have a little piece.
31:02Nice, isn't it?
31:03It tastes nice.
31:04It does taste nice.
31:05It tastes nice.
31:06Good.
31:07If they're sold on the look, they'll definitely be sold on the biscuit.
31:14So what I'm thinking for the logo is Jolly McTrouble,
31:17in like a bold colour, maybe red.
31:19Branding their biscuit...
31:20What do you think?
31:21...actor Jake takes the lead role.
31:24Ooh.
31:25Maybe Jolly McTrouble on one line.
31:27No, I think it looks better split.
31:29I've got to be...
31:30Okay, why don't we try?
31:31Is there any way that we have Jolly up here?
31:34Yeah, on the top.
31:35McTrouble down here.
31:36Well, I've got to be honest, I don't think the Jolly McTrouble
31:38is striking enough.
31:40I think you need a logo in your face.
31:42I'm just thinking, do we need some illustration on this?
31:44No, no, it's not going to work.
31:46Instead of just saying, no, no, no, we should try, try, try.
31:49AJ, can I just say...
31:50But let's have a look, guys.
31:52AJ, can I just say, I don't think we should change it.
31:54So you don't want any illustration on it?
31:56I don't think so.
31:58Very difficult, innit, when you get three people
32:00and they've got sort of three different ideas,
32:02tempers are flaring a little bit.
32:04Yeah, wish me luck.
32:06What about underneath that, then?
32:08We could go, I'm grateful to you because...
32:11So that we still include the gratitude bit.
32:13So maybe the simple gratitude text is grateful for...
32:18Do we want two and then a line so they can fill and name it?
32:21Yeah, exactly.
32:22Yes, yeah, 100%.
32:24That looks all right.
32:25That looks nice.
32:26I can't like that.
32:27Oh, that's lovely.
32:28Me naughty, get nice, and then this is them being nice.
32:31Yeah, yeah, yeah, yeah.
32:32Come on!
32:33Woohoo!
32:34Oh, my God!
32:35Oh, my God!
32:37Just a quick question.
32:39Just a quick question.
32:40Yeah, do we still like each other?
32:43Back in the gingerbread house...
32:45Rob, if you try doing the design for the cookies,
32:48you start making the icing so we've got the different flavors.
32:50A flurry of pressure.
32:52A Santa hat is red and black because he's Jolly McTrouble,
32:54and a white beard.
32:55And a sprinkle of panic.
32:57Oh, these are burning!
32:59Oh, dear.
33:01We need to get this out.
33:02Oh, my goodness.
33:03That's ten minutes.
33:04It's a tad bit dark on the outside.
33:06It's just a bit crispy around the edges.
33:08Right, so we've got Jolly McTrouble's hat,
33:10which is black and red.
33:11It's made of Christmas pudding.
33:12We've got the Christmas pudding in.
33:13And his beard is white.
33:14Yep.
33:15And it's made of vanilla.
33:17Yep.
33:18Okay.
33:19Can I be honest with you?
33:20Yeah.
33:21Now at this moment in time,
33:22what does that look like to you?
33:23It looks like a melted snowman.
33:24It looks like a melted snowman.
33:25Should we have one more go with this new icing?
33:27Yeah.
33:28Yeah.
33:29For the hat, can we not just have, like,
33:30a red line and a black line like that?
33:32It's getting messy.
33:33It's all right, don't worry.
33:34Don't worry.
33:35But he needs to have a full beard.
33:37Yeah.
33:38Much less snowman, yes, but...
33:40I mean, it looks dreadful, but it's all about the marketing.
33:45Well, they finally got a product,
33:47but, God, they've made hard work of it.
33:49It looks a bit messy, and then they burnt the biscuits.
33:52I do hope by the time these are manufactured professionally,
33:55they taste better than that lot looks.
33:58Let's give it a try.
34:05There's a burnt coming through.
34:07Yeah.
34:08We've done what we could do.
34:09OK.
34:11On the other team...
34:12The main thing is that we lean into the look of Gary.
34:15Yeah.
34:16And Gary's vibe.
34:17Am I right, Gary?
34:18Absolutely.
34:19Packaging up their penguin...
34:21We have 17 minutes left.
34:23And I think it's good to be under time pressure,
34:24because that's when geniuses produce their very best work.
34:27Yeah.
34:28Sarah, Matt and Angela...
34:31We actually have so much to do.
34:33No.
34:34So let's crack on with this guy, yeah?
34:35I think it's much funnier with tiny little eyes with glasses.
34:38Yeah, yeah, yeah.
34:39And the eyebrows up above being, like, quite physical is funny.
34:41Yes!
34:42I just think we've got a Christmassy year top.
34:43Yeah, fine.
34:44I agree.
34:45Right, now, should we get his jumper on?
34:46Because that's what will make it read as Christmas.
34:48OK, yeah.
34:49So it's V-neck.
34:50So we've got two arms, because his little flippers are out.
34:51Guys, quick decision.
34:52Yes, go.
34:53Do we want curly-pointed green-toed shoes?
34:54Curly-pointed shoes.
34:55Right, sorry, can we change the feet?
34:56We don't have time.
34:57We don't have time.
34:58Yellow flippers.
34:59That's perfect.
35:00Why don't we have Gary on his jumper?
35:01Oh, I like that, mate.
35:02I like that.
35:03Yeah, that's very cute.
35:04And then around it, can you have snowflakes, please?
35:05And this is going to be a circle...
35:07This is going to be on a sticker.
35:08And Gary, could you look for a new house for me?
35:11Three beds, send me a tap for the garden.
35:13I've got you.
35:14Can you drop in snowflakes?
35:15Yeah.
35:16Tiny bit smaller.
35:17Tiny bit smaller.
35:18Tiny bit smaller.
35:19Look at this match.
35:20Some of them big, some of them smaller.
35:21Yes.
35:22Go wild.
35:23Let your creative juices flow.
35:24If you don't move on, you're going to end up with a white box.
35:27The box, the box.
35:28The box is going to be green.
35:29We could have mini Garys all over the box.
35:31We could have mini Garys all over the box.
35:33But we've got to get bubble gum gingerbread in there somewhere.
35:35On the box?
35:36I don't know.
35:37What do you think?
35:38Oh, look, Mike's absolutely loving it.
35:40Oh.
35:41And then we just want Pudsey on the box.
35:43And I think we're all done here, ladies and gentlemen.
35:49Should we see what Pudsey thinks?
35:50Yeah, let's go and tell him he's on our box.
35:52We're also going to need to practice this.
35:54Yeah.
35:55In the end of the day, the very foundation of our product is Gary, isn't it?
36:01And that was my idea.
36:02I'm not the official PM, but I think I'm, like, the king.
36:05I'm the project monarch.
36:07Woo!
36:08Wow, what a long day.
36:09Day complete.
36:10What a long day.
36:11Day complete.
36:12I feel dazed and confused.
36:15Do you know what?
36:16We've got what we've got, and we are where we are.
36:19No matter what, tomorrow is a new day.
36:22Yeah.
36:23Yeah.
36:247 a.m.
36:31Matt, stop pushing me.
36:33You're on tin ice, lads.
36:36Catching up with his Christmas crew.
36:39Hello.
36:40Hey.
36:41Look at how cute we all look.
36:43Yeah.
36:44Project manager Rob.
36:46So how did it go for you, look?
36:48As ever, you know, first day, you make some sort of fundamental errors.
36:52Rob literally had this horrified face when I said,
36:55do you want to do some measuring, which gave me no confidence
36:58that he was going to do anything.
37:00But you ended up with a biscuit in the end.
37:02Yeah.
37:02And it tastes all right.
37:04It tastes all right.
37:04I'm happy with the flavours.
37:06Are they all right?
37:07That's one thing.
37:07I'm really happy with the flavours.
37:09Even though they were burnt?
37:10Caranova states her case somewhat.
37:11Yes.
37:12I don't think they do.
37:13The middle bit was edible.
37:15The edges were slightly burnt.
37:20Yesterday was an interesting day.
37:21Are you happy?
37:22Are you happy?
37:23We're super happy with Gary.
37:25Gary's look is amazing.
37:26And his humour.
37:27We wanted to.
37:27We wanted humour.
37:29All right.
37:29Well, let's have a look at your branding.
37:31Shall we?
37:31Oh, my gosh.
37:32Here we go.
37:33Can we see a bit of a couple?
37:34Here you go.
37:36Oh, I love it.
37:38I think I'm going to cry if you don't like it.
37:40I'm so invested.
37:41I love the boots.
37:43I love the jumper.
37:44Matches the green that we've got.
37:46Yeah, yeah, yeah.
37:46It matches our penguin.
37:48The colours are great.
37:49When I first heard Gary the penguin, I ain't going to lie to you, I thought, where's the
37:53Christmas connection?
37:54But now I've seen it, with the little penguin, he's the same.
37:58Gary.
37:59He's exactly the same.
38:00He's got the green jumper.
38:01I feel confident we can sell this.
38:04Yeah.
38:04For me, we have aligned.
38:06They looked like it was intentional.
38:08And our two productions, we've hit the break.
38:11Very well.
38:11Yeah, yeah.
38:14For Rob's team, let's take a look at Jolly McTrouble.
38:18Oh, gosh.
38:19Here we go.
38:20I'm excited but scared.
38:21A first look at their festive biscuit.
38:23Oh, my gosh.
38:27That's better than what I actually thought it was going to be.
38:29Can we have a little look?
38:30That is clean.
38:32Be naughty, get nice.
38:33We've got the black, so it's like, yeah, I'm a little bit of a rebel.
38:35But, you know, I still want to be a bit naughty.
38:37Listen, look, this looks very traditional.
38:40It's not on theme of Barhumburg.
38:43And I'm looking at a cookie that is traditionally Santa.
38:48I hear you.
38:48It's traditional from our...
38:50Wait a minute.
38:50It's traditional from our side.
38:52It's traditional from your side.
38:53But here we have a Jolly McTrouble.
38:55We've got a story.
38:56Is this Santa?
38:57Is it Jolly McTrouble?
38:58The point is, there's enough in there to turn this into a fun,
39:02Barhumbug-y thing, but also a little bit of a beautiful traditional edge.
39:08I know that AJ wanted something a little bit more Barhumbug,
39:12but it's rudimentary and it's fun and it's for the kids.
39:15I feel sure we can turn the gingerbread into Jolly...
39:19What's he called again?
39:20For JB's team...
39:22It better taste nice.
39:24...the proof of the pudding...
39:25I'm telling you now, that tastes different glass
39:28and enough to stand out from the ground.
39:30...is in the Penguin.
39:31Here we go.
39:32One, two, three.
39:38Can you taste the bubblegum?
39:39Yeah.
39:39Tastes good.
39:40Totally.
39:41That's a good biscuit.
39:42It's good.
39:43There we go.
39:45It's surprising.
39:46I mean, I'm getting a little bit afterburn.
39:50The longer we wait, the more the heat is building in my mouth.
39:53What?
39:53For white pepper?
39:55I've eaten the most of it and I would say there is a slight afterburn.
39:59But you know what?
39:59Kids eat cookies with milk.
40:01Yeah.
40:01You've eaten a lot of it, considering you've got a few complaints.
40:05No, no, no.
40:06It's not disgusting.
40:07Yeah.
40:08It's not disgusting.
40:08Can we turn to our tagline?
40:10Jolly the Penguin.
40:11It's not disgusting.
40:13There are two flavours here, right?
40:14Just to be clear.
40:16Yeah.
40:16So this is vanilla.
40:17Yeah.
40:18And this is Christmas pudding.
40:19The point was that you can split it.
40:22It's both naughty and maybe nice.
40:24Rob, can we try it, please?
40:25Yeah, try it.
40:26I actually want to try it.
40:27For Jolly Mc Trouble, crunch time.
40:31So we've got butter caramel and then we added in some cinnamon for the base
40:34so you could taste it like, you should get cinnamon coming through.
40:37The flavours are coming in a little bit.
40:39Yeah.
40:39That is definitely Christmas pudding.
40:42And vanilla on the bottom.
40:43That vanilla is really lovely.
40:45Oh, this is incredible.
40:46OK, guys, what was that very, babe?
40:47Let's just be honest and stop doing the niceties.
40:51That does not taste of vanilla.
40:53But I would eat it.
40:55I really genuinely believe kids will love that.
40:57Yeah, I do.
40:58Like the taste of it.
40:58I do.
40:58I do.
41:00I feel like it would appear no one wants to be the voice of reason.
41:06It's fine.
41:07I'm just worried that when it comes to presenting this in front of Lord Sugar
41:11and the retailers, they are going to scrutinise it.
41:15Everyone else seems eternally optimistic, but they're lying.
41:19The biscuit tastes bad.
41:21I think our biscuit, although it's rudimentary and simple,
41:25ultimately it's all in the marketing.
41:26That's what we're doing today.
41:28And let's just have fun.
41:29Smash it, learn from our mistakes, get on with it.
41:34What's the plan today?
41:35We've got two tasks to complete.
41:36Obviously, two teams.
41:38They will be slightly different to yesterday.
41:39I would love to be on the ad team.
41:40I'd love to be on the ad team.
41:42I would also love to be on the ad team.
41:43All right, well, then maybe I'll be on the jingle team with Angela, Sarah.
41:46Matt, you join the ad team with Shaziar and Tom.
41:49The last thing is to appoint a sub-team leader.
41:53I think I'm going to go with Tom, the sub-team leader.
42:00You missed that again, Matt.
42:02How do you feel?
42:05You've had three chances and you haven't been nominated once.
42:09What's happening here, it's quite clearly, JB in particular sees me as a threat.
42:16I think you'll see, at the end of the day, at the final boardroom, I think, the real leader
42:20will come to the fore.
42:23Listen, I get it, I get it.
42:24You're still a legend.
42:24Listen, I'm a threat, I get it, I can understand.
42:26I'm a threat!
42:27You're on the same team!
42:28Top in, negative.
42:29Come on, let's go, come on!
42:3311am.
42:34Let's do this, Gary.
42:36Today, both teams will film festive ads.
42:40How's he sub-team leader?
42:41I've done it before.
42:42Yeah.
42:43And lay down jolly jingles.
42:46Oh, Gary, the penguin, where's he at?
42:48Where's he at?
42:49He's in the snow.
42:50What?
42:50Boom, what?
42:51Christmas.
42:52Back at the hotel.
42:54Al's trap line, don't forget, is be naughty, get nice.
42:56So it's absolutely essential that the story has that in it.
43:00Aiming to get things back on track.
43:02What about this?
43:03Two people are racing, but one goes ahead.
43:07Yeah.
43:07Before the green light.
43:10Rob's ad squad.
43:11And then along comes jolly, much out of nowhere, like a Santa,
43:14and hands it to the nice one.
43:16Yeah.
43:16Okay.
43:17And then, zoom, you take over.
43:19The other one speeds away, yeah?
43:21Yes.
43:24Across the woods.
43:25I've got an idea, yeah, that I want to run past you both.
43:29Pitching a biscuit blockbuster.
43:31Moving, it's touching, it's going to get people wanting to buy.
43:34Let's go.
43:34Come on.
43:35Tom.
43:37We could have some thieves trying to steal all the Gary biscuits out of the shop.
43:45All of a sudden, a stampede of people come running across the camera,
43:50screaming, shouting, we want Gary!
43:52And the guy on the door goes, guys, I'm sorry.
43:56We haven't got any Gary the Penguins left.
44:00Bush.
44:02It's a good idea.
44:03I would have rather something more uplifting than a robbery.
44:09I mean, people getting robbed and murdered at Christmas.
44:12It's not really, it's not really my thing.
44:15I don't think it's really anyone's thing, really.
44:18This has given, like, gangs of New York, do you know what I mean?
44:21Yeah, fighting attraction.
44:22For me, it's not, doesn't scream Christmas.
44:24You don't mind, better, don't mind.
44:25Let's do this, let's do this, let's do this.
44:27I've got it.
44:30Don't worry.
44:30If we're going to have someone coming in trying to steal the stuff, Scrooge would work better.
44:34Yeah, yeah.
44:35Okay.
44:36Scrooge goes into the shop and goes, bah, humbug.
44:39Gary comes running in, takes him out.
44:41Yeah, bosh.
44:42We're doing that.
44:43Midday.
44:48Tasked with recording jingles for their gingerbread.
44:51Ha, ha, ha.
44:52Oh, this is giving me Band-Aid vibes.
44:56For both teams.
44:57Yeah.
44:58Yeah, that's great.
45:00A chance to add bells and whistles to their campaigns.
45:06Right, guys, we've nailed down that kind of a main, like, sound.
45:11Yeah.
45:12What are we thinking, lyrics-wise?
45:13So I've got here, Santa's on his sleigh.
45:15Yep.
45:16Biscuit twist on the way.
45:18Ooh, Charlie.
45:21Yeah.
45:22Lyrics locked in.
45:25Oh, here we go.
45:25Hey!
45:26Here we go.
45:27We're getting a Harlem show from Cass.
45:29Come on.
45:30Next, lay down a vocal.
45:33Charlie's on the sleigh.
45:34Biscuit twist on the way.
45:37Rushing through the ice.
45:39Be naughty.
45:40Get nice.
45:42Oh, my God.
45:44God bless Kadina for having a go, but she's recorded the jingle and her voice.
45:49Whoo.
45:49I thought mine was bad.
45:51This is pretty poor.
45:52If that has to go out, it's certainly not going to help sell any biscuits.
45:55Charlie's on his sleigh.
45:57Biscuit slits on the way.
45:59On the other team.
46:02What we really like to do is have a snap, like a biscuit crunch.
46:07Can we just get a biscuit from the canteen and record it in real time?
46:10Yes, we can.
46:11With five number ones under his belt, JB hones in on his next hit.
46:19OK, can we go from the sleigh bells, please?
46:23Yep.
46:23OK, let's get the melody down.
46:25Yeah.
46:25Yeah.
46:25All right.
46:26Hey, everybody!
46:28Gary the penguin, do-do-do-do-do-do.
46:31Gary the penguin, do-do-do-do-do.
46:34Gary the penguin, do-do-do-do-do.
46:36He's a festive biscuit treat.
46:38OK, auntie, with the do-do-do-do-do, if we can keep them up in the mix.
46:45Up in the mix.
46:46Yeah, not obviously overpowering the questions, you know, the ad-libs, but if we can just still
46:51have a layer underneath, if we can feel them.
46:54Yeah.
46:54Could we just do another pass?
46:57JB really came into his own.
46:59He knows how to brief a sound engineer.
47:01He knows how to get a sound out of things.
47:03He knows how to deal with his team.
47:06I was really impressed by the end.
47:07Gary the penguin, do-do-do-do-do.
47:11He's a festive biscuit treat.
47:14Well done.
47:15Are you just kidding?
47:16Yes.
47:16I didn't really smash this.
47:17Yes.
47:18At Levy Spirit.
47:19Obviously, the style we're going for, I feel like I might have someone we could call on.
47:24In need of a Christmas miracle.
47:26Maybe a bit of Tom Grennan.
47:28OK.
47:29I can work with that.
47:30That sounds good to me.
47:30Would you be happy with that?
47:31Absolutely.
47:32Radio 1 DJ Charlie calls on a pop star pal.
47:36Tommy!
47:39Hello, mate.
47:40You all right?
47:40Just woken up, you know.
47:41Oh, gosh.
47:43Oh, God.
47:43Yeah, it's all good done.
47:44So, listen, Tom, we need a massive favour.
47:47We're making a jingle for a gingerbread biscuit, but most importantly, it's all about children in need.
47:53Because it's you, I'll do it.
47:55You actually see us because I could cry right now.
47:57I would love to hear what you've got.
48:00Yeah, Kadena's recorded a perfect reference.
48:02Like, beautiful voice.
48:03Yeah?
48:04Yeah.
48:04Yeah.
48:05Charlie's on the sleigh, biscuit twist on the way.
48:10Rushing through the ice, be naughty, get nice.
48:14We need you to take it up a notch.
48:16This is where you come in.
48:17Let's just do it.
48:18Charlie's on the sleigh, biscuit twist on the way.
48:22Rushing through the ice, be naughty, get nice.
48:25Oh, my God.
48:30Star vocals in the bag.
48:32Thank you, Sarah.
48:33I'll tell you what, Tom, we've been looking for that key all day.
48:36Charlie calls on one more carol singer.
48:39Go.
48:40Oh, my God, you answered.
48:42Craig.
48:44You're looking really well.
48:44What's happening?
48:45We've been given the task of making the jingle.
48:47Now, we cannot believe we're saying this, but we've already got Tom Grennan on board,
48:51and we would absolutely love your help.
48:53For you, Charlie, and the fastest children in need, and your team, up, I'm in.
48:57Oh, what a guy.
48:58Oh, what a guy.
49:00Charlie's on his sleigh, biscuit twist on the way.
49:03Oh, yeah.
49:05Oh, my God.
49:06She's just going to call it.
49:07Yeah, that's the one.
49:10Come on, Craig.
49:11Oh, my gosh.
49:12None of us are singers.
49:14Kadena gave it her best shot, bless her, and, you know, good for her for taking them on
49:17for the team as well.
49:18But the fact that we've been able to get professional, incredible artists to do this for us.
49:23I'm buzzing!
49:24It's got Craig, Dave, and Tom Grennan on the phone.
49:26Oh, my God.
49:26Calm down.
49:28Jolly McTrouble, be naughty, get nice.
49:31You know what, you know what, Craig?
49:32I just wanted to ask you, between Rewind, Seven Days, Fill Me In, and Jolly McTrouble,
49:36which one's your favourite hit?
49:38Jolly McTrouble's leaning in there, you know.
49:41This is what I was thinking.
49:43What a great catalogue.
49:44And, Tom, what a voice man.
49:46What a guy.
49:46And what a collab.
49:47What a collab.
49:51You're going to be Scrooge.
49:53Yeah.
49:53And I'll be the penguin.
49:54On the other team...
49:56Right, come, let's go.
49:57Let's go over there.
49:57...preparing to shoot his TV ad.
49:59Here's your jumper, but our penguin has no sleeves on his jumper.
50:03Tom gets into the role of Gary.
50:06There's no chance of ripping that.
50:08I thought you were strong.
50:09You're not going to rip that off.
50:11What are you doing?
50:11You've just gone into the jumper, mate.
50:13Tom!
50:13You've just literally ripped...
50:15You ripped the jumper!
50:16You've just ripped a massive hole in our jumper.
50:18Oh, my gosh.
50:20Tom, we ain't got much time.
50:23Tweedledum and Tweedledoo.
50:24Why, don't drag me in, fortunately.
50:25The pair of you.
50:26I literally said, don't do it.
50:27We've got an hour.
50:28What do you mean the pair of you?
50:29We've got the clothes.
50:30Not the pair of you.
50:31It's nothing.
50:32I literally said, don't do that.
50:33There's another jumper.
50:34There's another jumper.
50:35Okay.
50:36There we go.
50:36Okay.
50:37Right.
50:37All right, get ready for the transformation.
50:39I'll tell you what, straight away.
50:41Yeah, he looks like Gary automatically.
50:43He literally actually does.
50:44It's like Gary now, yeah?
50:46The transformation is unreal.
50:48Hello, I'm Gary the penguin.
50:50Oh, man.
50:52We're in the boardroom, I'm telling you, right now.
50:55That was good.
50:56So, when do we start filming?
50:57Now.
50:58Oh.
51:00For Jolly McTrouble.
51:02So, first thing, can they have two cars on the starting line?
51:04With director Jake in the driving seat.
51:07He's in his bossy ear, man.
51:08I like it.
51:09Rob and AJ go head to head.
51:12Right, you ready?
51:13This is just to reveal you both waiting at the starting line.
51:16So, it's just a look between you.
51:18Do you want me to cue you for the look?
51:19Cue us for the look.
51:20Yeah, okay.
51:21Yeah, that looks great.
51:22You rolling?
51:23Yeah.
51:23Okay, and action.
51:25And look at each other.
51:27And then look forward.
51:28All right, nice.
51:29And cut.
51:30All right, lovely.
51:31Smashing it.
51:32You're in your element.
51:33Yeah.
51:34Easy, isn't it?
51:34And action.
51:38Come on, go, go, go.
51:44Winner.
51:46Cut.
51:46Woo-hoo.
51:47Yeah.
51:48That's fun round there, isn't it?
51:50Great.
51:50Just skidding.
51:52I've got skid marks.
51:53Me too.
51:57Yesterday, this team was very chaotic.
51:59They didn't have a plan.
52:00They didn't get a lot done.
52:01They spent more time arguing than they did doing.
52:04Today, they've come in with a new approach.
52:07And I have to say, that's what this team has needed.
52:09And Jake has to take credit for that.
52:13What are you doing, you lunatic?
52:16It's Christmas.
52:18Santa's post office.
52:21Oh, them biscuits we all have.
52:24And, like, nicking them, yeah?
52:25Still putting his stamp on their ad.
52:27All right, three, two, one, action.
52:29Tom.
52:30No!
52:32Yeah, I mean...
52:33Yeah, next one.
52:34Right, so roll now, roll now.
52:35Rolling.
52:36OK, so you react on the no, yeah?
52:37Yeah.
52:38Go.
52:38No!
52:43I might be a little rebel,
52:45but Gary the Penguin biscuits,
52:47they're bold.
52:47They're unique.
52:48They stand out.
52:49Come with me.
52:50Because I love you so much, Gary.
52:52I'm coming.
52:53Come on, let's go.
52:54I'm coming with you.
52:57I think Tom thinks he's Guy Ritchie.
53:00They're trying to fit
53:01almost an entire movie
53:02into a tiny little TV ad.
53:05They've just got too many ideas
53:07going on in there.
53:08We've smashed it out of the park.
53:10That's a wrap.
53:11Let's gun it up, yeah?
53:12Well done, well done.
53:13Well done, well done.
53:13Well done.
53:14I need to close up,
53:15because I'm melting.
53:154pm.
53:20While half of each team
53:21cuts Christmas ads.
53:23Oh.
53:24Hello.
53:25Come on, we've got an advert to edit.
53:27Come on.
53:28For JB, Angela and Sarah,
53:31a quick trip
53:31to see the big man himself.
53:33They're cute.
53:35Look at the bell.
53:35So cute.
53:36Oh.
53:37Come in, come in.
53:40Hi, Santa.
53:41Hi, Santa.
53:42Father Christmas.
53:43Hello, welcome.
53:45Hello.
53:46I wonder what flavour
53:47your ginger biscuit is.
53:50Ah, that's a secret.
53:52I tell you what,
53:53we have designed
53:54our own gingerbread.
53:56Really?
53:56Yes, we have.
53:57Ah, I have to taste it.
53:59Yeah, just have a little
54:00glass of milk beside it,
54:01because there's a bit
54:02of a spicy kick in it.
54:04Yes.
54:04I'm sure it will be good.
54:06Okay, can we get that in writing?
54:08Okay.
54:09Hi.
54:12At Northern Lights Village.
54:14Lovely, I love this,
54:15I love that.
54:16Go.
54:18Yeah, very good.
54:19While Jake gets their advert
54:20across the finish line.
54:22How many seconds
54:23are we up to?
54:2328 seconds.
54:2428 seconds, all right.
54:26How long is the advert this week?
54:2830.
54:29Yeah, jump cut to that.
54:30Yeah.
54:31Yeah, good.
54:32On the other team.
54:33No!
54:35That's brilliant.
54:36What is it on now?
54:37One minute.
54:38We've only edited the first bit.
54:40Yeah.
54:40There's a lot more to go.
54:42Tom's festive saga continues.
54:45How long was I time for that time?
54:46No, they didn't give us the time.
54:47No, I think it's under two minutes.
54:49Like, it's got to be realistic.
54:50Hang on.
54:50I need to interrupt here.
54:51You are halfway through your edit.
54:54You're already at a minute long.
54:56You do realise this is for a 30-second television commercial,
55:00don't you?
55:01No, it's not.
55:0230-second limit.
55:0230 seconds?
55:0430 seconds?
55:05Well, we're going to have to re-edit this.
55:10Oh, no.
55:13Did any of you read the brief?
55:15Yeah, we did read it.
55:16I'm dyslexic.
55:16But I think...
55:16I'm going to pull the dyslexic card.
55:19I don't speak English.
55:21LAUGHTER
55:22No, we can't.
55:24We've got to cut about three quarters of this edit up now.
55:27Let's get us into that.
55:28Oh, you're kidding me.
55:30Come on, we can do this.
55:31OK, we forgot about it.
55:32That is devastating.
55:33We forgot about it was 30 seconds.
55:34You just ruined my Christmas, Mike.
55:36Matt, you ruined your own Christmas.
55:37Read the brief.
55:38Listen, let's just sort it out.
55:40Come on.
55:41Let's see what we can do.
55:42Look, that can be bang.
55:43Stop, stop, stop.
55:43Half a second, yeah?
55:44Keep going.
55:45Yeah, there.
55:45Yeah, yeah, yeah, cut that.
55:47Prop that start bit.
55:48Come on, budge.
55:49We can make that pick up quicker as well, yeah?
55:51Stop.
55:52That can be short, can't it?
55:53That can go.
55:54Right, yeah, so just cut.
55:55Get rid of the rest of that.
55:56So this whole section's gone.
55:57The whole thing?
55:57Yeah, that's gone, yeah.
55:58Bang.
56:00I mean, Mike's done us dirty there, hasn't he, really?
56:02Mike sat there, watched us pour our souls into that edit
56:07and then decided to tell us that we'd gone over the thing.
56:10So we had to do some aggressive chopping,
56:13but somehow pulled it out of the bag.
56:16I honestly feel that that was emotional, funny.
56:20Considering in the last five minutes,
56:22we've just cut three quarters of our part down,
56:25that's pretty incredible effort.
56:277 p.m.
56:31Biscuits ticked off.
56:33What a day.
56:34Well done.
56:35I felt like today went well,
56:36but the proof is in the pudding.
56:38We'll see when we get to London.
56:39We'll see what Lord Sugar thinks.
56:40Ads in the can.
56:42Oi.
56:42Let's go.
56:43Well done, guys.
56:44The other team are going to love that video, aren't they?
56:46I'm buzzing.
56:47I've loved it.
56:48But I can't wait to get back to London,
56:50to do the pitch,
56:51and to sell Gary the Penguin biscuits
56:53to all the retailers.
56:54It's got to be a piece of cake, literally.
56:56Next stop, London.
57:02Next time...
57:03What is going on?
57:05Biscuit breakdowns...
57:07How are you going to throw me under the bus?
57:08It's not about throwing you.
57:10We're there.
57:11We're under the bus already.
57:13Half-baked pitches...
57:14I was going to be Daddy of the Year.
57:16Oh, no, you wouldn't.
57:17Yes, I was.
57:17No, you wasn't.
57:18Oh, yes, I was.
57:19And in the boardroom...
57:21All you experts come up with that piece of crap.
57:23Crunch time.
57:25You're fired.
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