- 2 days ago
Some partnerships are made in marketing heaven, while others are a match made in branding disaster. Join us as we explore the most famous stars who either hugely benefited the companies they endorsed or spelled their doom. These celebrities definitely had an involvement in boosting or breaking the brands they represented, leaving a lasting impact on public perception and sales. From social media sensations to sports legends, discover who truly understood the assignment and who completely missed the mark.
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00:00easy breezy beautiful cover girl welcome to ms mojo and today we're counting down our picks for
00:08the most famous stars who either hugely benefited the companies they endorsed or spelled their doom
00:15okay we might be exaggerating a little but these celebs definitely had an involvement in boosting
00:21or breaking the brands they represented so if this is what i gotta do to get you to listen
00:26then take a good look number five matt rife tanked elf cosmetics eyes lips face has long been
00:36celebrated for its affordable products however fans were disappointed when one of the brand's
00:41new ad campaigns starring drag queen heidi and closet also featured disgraced comedian matt rife
00:48i know a thing or two about red flags and pricey makeup you deserve better than that the collaboration
00:54came out of left field especially considering rife's tarnished reputation after making a crude
01:00joke about gender-based violence on his netflix special natural selection he was effectively
01:06cancelled it wasn't like what happened it was pretty obvious what happened we couldn't get over the fact
01:12that we're like this is the face of the company like this is this is where you have greeting people
01:17he even revealed in a variety interview that he wanted to cater to his male audience with the
01:22material despite rising to fame thanks to his female fans so his involvement with elf did not amuse the
01:30brand's consumer base ultimately elf apologized admitting that they quote missed the mark but the
01:37damage had been done adding this campaign aimed to humorously spotlight beauty and justice we understand
01:44we missed the mark with people we care about in our elf community number five sophia richie saved chanel
01:51ever since the model and influencer started dating atlantic music group ceo elliot grange her personal
01:58style underwent a dramatic change the new sophia came to be known for her quote unquote old money
02:04aesthetic which quickly became a trend via social media everyone just like loving your style and sort of
02:11being so inspired by you you know what i'm i feel blessed you know i'm just doing what i like i'm
02:18wearing what i like by the time wedding bells rang for the couple sophia had already established herself
02:23as an icon of quiet luxury so when she teamed up with chanel to create three bespoke dresses for her
02:30nuptial weekend it brought renewed attention to the luxury house it's important to me that i keep it very
02:36light-hearted elliott popped the question to sophia surrounded by candles and flower petals
02:42richie's fairy tale wedding in antique france became a cultural sensation reviving the brand's
02:48popularity among younger generations the couple tied the knot in april two years after going public with
02:54their romance i've always dreamed of like what my wedding would be like suddenly it was cool to
02:59romanticize chanel again number four martha stewart tanked kmart i'm martha stewart and i'm kmart's new
03:08consultant for entertaining the domestic doyen had quite a bit of history with this company their
03:14collaboration began in 1987 when she was introduced as the brand's entertainment and lifestyle spokesperson
03:21and consultant a decade later kmart launched the martha stewart everyday line and continued expanding it
03:28despite filing for chapter 11 bankruptcy in 2002 gentlemen start your engines
03:36see the new everyday ball collection exclusively at kmart soon after the businesswoman was sent to
03:43prison for her involvement in the im clone stock trading case needless to say the scandal was not a
03:49good look for kmart the company took a hit and later ended up merging with sears martha managed to
03:55rebuild her empire following her release in 2005 but kmart lost relevance and its decline continued
04:03and everything's color coordinated to mix and match martha stewart's everyday collection now on sale
04:10at kmart you could say we've extended the line number four charlie d'amelio saved duncan the charlie is
04:18still on the duncan menu so make sure you go and get it or go and try it if you haven't yet and go and get it if you
04:24want to try it because it's pretty good it's my everyday drink i love it at the height of her
04:29success as a tick tock star this influencer joined hands with her favorite coffee place giving it a
04:34major competitive edge charlie's love for duncan which she often shared with her fans on social media
04:40inspired the company to turn her custom order into an exclusive drink named after her the charlie was
04:47an instant hit among the dancers fans who lined up to try it i just like i know how much i i've had
04:55two coffees already today you know like yeah you're in the zone of dunkin donuts i know how much i love
05:00it and it's more than anyone anyone as a result duncan reportedly enjoyed a significant boost in sales
05:07after seemingly losing his customers to starbucks in the past the duncan app apparently saw a rise in
05:13downloads and usage too over the years d'amelio's partnership with the brand has continued and she
05:19even starred in a 2024 duncan commercial alongside ben affleck but that's wild that you go yeah i have
05:27this idea and i'm going to make it real and you're making all this stuff a reality i know it's i'm so
05:31happy for you buddy i really i'm a big number three ringo star tanked sun country being such a class act
05:40i must tell you about sun country classic wine cooler it's new crystal clear dry and delicious
05:47the beatles drummer made headlines when he entered a partnership with constellation brands in the late
05:5280s he was promoting their sun country classic wine coolers line which was in direct competition with
05:59bartels and james and c graham's wine coolers that's why they call it a classic because of its good taste
06:07which is probably why they call me a classic too star's ad was highly talked about but in 1988
06:14it was reported that the musician was getting treated for alcohol use disorder he later opened up
06:20about his dedication to recovery sharing that he did whatever was required to get sober i'm loving this
06:27book oh good and i'm trying to figure out how you kept all this stuff well so am i this wasn't very
06:34helpful for constellation brands because per forbes the company suffered a massive loss following ringo's
06:40revelation though any direct correlation is unclear sun country apparently didn't last long but star did
06:47what was right for him and never looked back i've lived in this town both sides of the track one with a
06:53lot of uh medication and one with a lot of broccoli and blueberries and you like the broccoli and blueberries i do
07:03that now number three shaquille o'neal saved papa john's is he always here he's everywhere we're making
07:10you a shakaroni for 12.99 that's right i live here the nba legends collaboration with the pizza chain was
07:17not only successful but also impactful he joined the company's board of directors in 2019 and was named
07:24its official spokesperson in addition he personally put money into several outlets in atlanta the partnership
07:31led to the creation of the shackaroni pizza in the hoopers honor and it sold like hot cakes extra
07:37pepperoni right to the edge and the biggest slices in papa john's history but it's bigger than pizza
07:43because one dollar from each sale is donated to support communities a portion of the proceeds from
07:48this pizza which amounted to millions of dollars went to the papa john's foundation for building community
07:54the funds were then distributed among philanthropic organizations such as world central kitchen boys
08:01and girls clubs of america good are and more now that's a celebrity endorsement done right first
08:08i've been an american member that's you know been been asked to join the board uh because listen
08:13everyone loves pizza and pizza loves everyone yeah that is true that's it number two charles barkley tanked
08:21ww international the round mound of rebound was appointed as a spokesperson for weight watchers in
08:282011. he even claimed that getting on the company's diet program helped him shed a few pounds as you
08:34might have heard i teamed up with weight watchers i've lost 38 pounds however in 2012 he was recorded
08:42seemingly talking smack about weight watchers at a game between the miami heat and the atlanta hawks he
08:48called ww a scam but later insisted that he didn't mean it in a disparaging way the bald avenger
08:56gentlemen we salute you lose like a man go to weight watchers.com and start today he further
09:03explained that in his view a gig where he was quote dropping the pounds getting healthier and getting
09:09paid felt too good to be true it was undoubtedly a nice save but the comment appeared to harm the public
09:16perception of the brand excuses and started making progress you do the same and maybe if i told you i
09:24was doing it with weight watches you'd join me number two zendaya saved covergirl z debuted as the face
09:32of the cosmetic brand in 2016 when she was still a teenager from the very beginning she promoted the
09:38collaboration by highlighting the brand's commitment to empowerment and diversity shine like the star you
09:45are just keep your face showing free her campaigns reflected these values too which felt authentic
09:51because of the actress's own work advocating for representation in the entertainment industry you can't
09:58believe your eyes crazy new supersizer fibers mascara from easy breezy beautiful thanks to her success on
10:08disney's casey undercover at the time her fans were eager to try the products promoted by her this made
10:14covergirl a trendy brand among young people improving its reputation my parents always told me sunday you
10:22are born to shine don't think they meant my face new clean matte bb cream from covergirl before we continue
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10:40your settings and switch on notifications number one tiger woods tanked various the goat of golf fell
10:49from grace in 2009 when he was exposed for stepping out on his then wife ellen nordgren multiple times
10:57you know so many people put him on such a pedestal and here he was in my bed and he was
11:04my prior to the scandal breaking out woods had sponsorship deals with countless prominent brands
11:12however after his reputation was irreparably damaged companies like accenture gillette
11:18at&t gatorade and general motors dropped him as tiger takes a break from the public eye we will support
11:25his desire for privacy by limiting his role in our marketing programs and gillette may be just the
11:31beginning according to forbes the cumulative loss suffered by companies associated with tiger woods
11:37at the time roughly added up to 12 billion us dollars do you anticipate there being a mass exodus
11:45well i think at some point if this were to continue then you will see advertisers back away
11:53despite this nike maintained its partnership with the golfer until 2024 number one michael jordan
12:00saved nike his ernest's partnership with sportswear brand is easily one of the most successful cases
12:07of celebrity marketing after bringing michael jordan on board as a spokesperson in 1984 and subsequently
12:13launching the air jordan sneakers nike saw a major upswing in sales when nike launched the air jordans back
12:21in 1985 they hoped to sell three million dollars worth of product the brand also enjoyed a significant
12:27boost in visibility and cultural influence to this day the air jordans marked by the iconic jumpman logo
12:34are some of the most popular offerings from the brand this is high blind 360 slam dunk this is
12:40something you cannot do let me repeat myself this you can buy you cannot do this can can it's unprecedented
12:48success even prompted nike to create a whole new subsidiary called the jordan brand which has its own
12:54roster of celebrity endorsers it's not only immensely profitable for both nike and mj but the latter also
13:02uses it to fund various non-profit organizations typically a great player would get like a hundred
13:08thousand dollars but this was so unique in terms of just doing it do you agree with our picks check out
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