ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought Leadership
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

CFOs are split on the share of tariffs they will pass along to customers

Article |
 Apr 10, 2025

Brands are dedicating more of their influencer marketing budgets to paid media

Article |
 Apr 9, 2025

Banks may not pay tariffs, but they’ll still threaten the banking industry

Article |
 Apr 9, 2025

Why Amazon wants TikTok and what it means for its retail media and ecommerce businesses

Article |
 Apr 9, 2025

AI at work: Navigating employee backlash and implementation challenges

Article |
 Apr 9, 2025

Creators are breaking into podcasting more than ever before

Article |
 Apr 9, 2025

There’s a disconnect between YouTube’s scale and advertising reach

Article |
 Apr 9, 2025

Retail media’s next chapter won’t be one-size-fits-all

Article |
 Apr 9, 2025

Trump escalates trade war with China, presses pause on higher reciprocal tariffs

Article |
 Apr 9, 2025

Delta buckles up as tariffs create turbulence for the travel industry

Article |
 Apr 9, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

US Gamers by Generation 2025

Gen Zers and Millennials Are Making Digital Gaming a Lifelong Habit

Report by Paola Flores-Marquez  |  Feb 10, 2025
Download
Report
Deck
Executive Summary
Share
Table of Contents
Executive Summary
More than half of the US population will be digital gamers in 2025
What does this mean for advertisers?
Sources
Media Gallery
About This Report
Digital gaming is popular across generations. But Gen Zers and millennials are more likely to game on multiple platforms, seek community around the hobby, and pass the habit on to their children.
Topics
Video Games
Generation Z
Time Spent with Media
United States
Table of Contents
Executive Summary
More than half of the US population will be digital gamers in 2025
What does this mean for advertisers?
Sources
Media Gallery

More than half of the US population are digital gamers, but not all identify with the term. As smartphones continue to make gaming more accessible and younger generations (particularly Gen Zers) hit new adoption milestones, it may be time to redefine the popular concept of a “gamer.”

Key Question: How do digital gaming preferences and habits differ across generations?

Almost Three-Quarters of Gen Zers Will Be Digital Gamers by 2027 (US digital gamers % of population, by generation, 2019-2027)
E-Mail ChartDownload

Key Stat: Gen Z has the highest rate of digital gaming penetration, and we expect nearly 75% of Gen Zers to engage in some form of digital gaming by 2027. This is driven by a desire for social connection, entertainment, and competition.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

8charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. More than half of the US population will be digital gamers in 2025
  1. What does this mean for advertisers?
  2. Sources
  1. Media Gallery

Charts in This Report

Almost Three-Quarters of Gen Zers Will Be Digital Gamers by 2027 (US digital gamers % of population, by generation, 2019-2027)Mobile Will Remain the Most Used Gaming Device Through 2025 (average minutes spent per day with digital gaming by US adult digital gamers, by device, 2017-2025)
Growth in the Number of Gamers Ages 50 and Older Led the Average Age of Gamers to Rise by 7 Years (% of total US digital gamers, by age, 2004 & 2023)Gen Zers Are Most Likely to Self-Identify as Gamers (% of US consumers, by generation, May 2024)
Self-Identified Gamers Are Over Twice as Likely to Use Discord and 3 Times as Likely to Use Twitch (Discord and Twitch users as a % of US teen video game players, by gaming usage, Oct 2023)Millennials Turn to the Newest, Priciest Gaming Consoles for Regular Play (% of US gamers, by generation and console, April 2024)
Gamers Under 18 Cite Their Parents as the Reason They Started Playing Video Games (% of US gamers, by age, Oct 2023)Baby Boomers Are the Only Generation Where Female Gamers Outnumber Male Gamers (% of US gamers who play 1+ hours per week, by demographic, Oct 2023)

authors

Paola Flores-Marquez

Contributors

Nicolas Crespo
Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Jennifer Pearson
VP, Research
Heather Sprung
Senior Editor
Sakina Thanawala
Copy Editor
Yoram Wurmser
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client