AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
Announcing: Evaluation Of The ‘Agent Control Plane’ Market
The choice of agentic AI technology for enterprise leaders is best understood as an ecosystem of tech vendors that align with three functional planes, based on the need to: 1) build agents; 2) embed them into business workflows; and 3) manage and govern them at scale. These needs represent functional planes rather than strict layers […]
Blog
Introducing Forrester’s ServiceNow Services Landscape: Partner Selection Becomes More Complex With Enterprise Workflows And Agentic Transformation
It used to be that you could think of ServiceNow services almost exclusively in the context of IT service management (ITSM) implementations, but the ServiceNow services market has decisively moved beyond those traditional confines.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
The Real Deal: A Black Friday-Inspired RFP Template For Vetting AI SaaS Vendors
For those of us of a certain generation, “Black Friday” invokes memories of the Cabbage Patch Kid riots of 1983.
Blog
Paying To Observe It All: Palo Alto Networks’ Acquisition Of Chronosphere
The move marks a departure from PANW's security pure-play roots. What's behind the acquisition, and what does it means for PANW and Chronosphere customers going forward?
Blog
AI Vendor Threat Research And Cybersecurity’s Cynicism Problem
For years, the security community decried the lack of transparency in public breach disclosure and communication. But when AI vendors break with old norms and publish how attackers exploit their platforms, that same community’s reaction is split. Some are treating this intelligence as a learning opportunity. Others are dismissing it as marketing noise. Unfortunately, some […]
Blog
OpenText Redefines Enterprise Automation And AI
OpenText World 2025 marked a turning point for enterprise automation and AI. The event spotlighted innovations such as the AI Data Platform and Content Aviator, designed to embed trust, security, and context into every layer of automation. From intelligent service delivery to knowledge-centric operations, OpenText’s strategy reflects a bold vision for the future of IT, one where automation and AI work hand in hand to deliver resilience and measurable business outcomes.
Blog
Act On Real-Time Insights With A Consumer Intelligence Platform
Consumer intelligence platforms help marketing and consumer insights leaders leverage real-time insights to better understand their customers (current and prospective), refine their marketing and product strategy, and monitor and manage their brand’s reputation. Learn some of the top use cases for these platforms in this preview of our new report, The Consumer Intelligence Platforms Landscape, Q4 2025.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Blog
The Future Of ESM Is Intelligent
AI is no longer optional in enterprise service management. Discover how leading platforms are using intelligence to drive efficiency, improve service, and deliver business value.
Blog
The AI Automation Fallacy
Stop chasing the automation rainbow. The hard truth is that pushing AI to replace people often breaks the very processes you’re trying to fix. We explore why “productivity” doesn’t always mean fewer FTEs and how to shift your strategy from headcount reduction to human empowerment.
Blog
The Race To Agentic Payments: Where We Are Now In US B2C E-Commerce
This blog answers five key questions about agentic payments and provides a timeline of key events in agentic commerce and AI-assisted payments.
Blog
Don’t Fear Being ODD — Embrace Observability-Driven Development For Faster, Safer Innovation
Discover why observability-driven development (ODD) is the key to faster, safer, and smarter DevOps pipelines. Learn how to shift from reactive firefighting to proactive innovation.
Blog
Prepare Your Workforce For An Agentic Future With An Agent Experience Program
In the era of AI agents, most organizations could benefit from AX (agent experience), the discipline to prepare an organization to successfully integrate agents as collaborative partners with the human workforce. Learn more about these five specific AX skills: knowledge curation, change management, critical thinking, interaction skills, and agent oversight.
2026 APAC Predictions: The Blind Spots You Can’t Afford to Miss
Missed the live reveal? The blind spots haven’t gone anywhere. Watch the webinar replay to uncover what APAC tech and security leaders didn’t see coming — and why your 2026 roadmap may need a reset.
Blog
Anthropic Catches Attackers Using Agents In The Act
On November 13, AI vendor Anthropic published details about the disruption of what it characterized as an AI-led cyber espionage operation. Learn what is in Anthropic's report and get tips on how to protect against future AI-enabled attacks.
Blog
Slot New Robot Workers Into Your Business Workflows
Paul Miller explores IFS’s and SAP’s visions for a future when robots will be integrated into the tools already used to manage human workers.
Blog
ITC Vegas 2025: AI Wonderland
The 10th ITC conference centered heavily on the shift from AI hype to practical, scalable implementation across the insurance value chain.
Blog
How To Master Answer Engine Optimization
Consumers’ rapid shift to natural language and adoption of multimodal search, the voracity of answer engines’ bots, and answer engines’ ability to fill the top of the funnel require marketers to significantly adapt content, technical, and measurement practices. But how? Get answers to the three most frequently asked questions we get from clients around answer engine optimization.
Blog
2025: The Year Context Became King (And How Developers Are Wielding It)
The AI-driven software development lifecycle is no longer just about the raw power of the model — it’s about context engineering. Find out how context engineering can reduce AI agent drift and more in this post.
Blog
How Do You Redefine Research Delivery For The AI Era? Start With Trust.
As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. In a world where speed and scale matter, the winners will be those who build AI on a foundation of integrity.
Podcast
Predictions 2026: Breaking Down Three Of Our Boldest Predictions
It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
Blog
What Technical Debt Means To IT Professionals
AI may be grabbing front-page headlines — but tech debt is lurking below the surface. Learn about the path forward to manage it.
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