The FINDS framework: How AI can assist creativity - ChatGPT Tutorial

- So you've got a creative baseline and other ideas roaming around in your head about what AI is here to help you with. Now let's start to look at how AI can assist us with the creative process and even augment it. We'll start off defining various areas it can help us in, and then in the subsequent videos dive deeper into how we might apply this using currently available AI and gen AI tools. So we're going to put this all into a framework we'll now refer to as fines. The F stands for fuel. We can use AI to fuel creativity through ideation. AI is extremely good at producing ideas. Lots and lots and lots of ideas. Want a thousand titles for a course, a thousand Variations on a photo? AI is an idea machine with a wealth of information, it can sift and search through. The I stands for Ignite. We can use AI to ignite activities such as divergent thinking to help with creativity. One of the key principles of divergent thinking is to seek novelty. We can use it to connect ideas and concepts that seem unrelated through forms of association. For instance, let's say finding a connection between the clothes you are wearing and the ancient ruins found in Mexico's Yucatan Peninsula. N stands for Nurture. As you refine your creative work, you can use AI to help you add the final touches. Use it to learn from your own creative style, but providing information and then ask it to add and extend the content of your portfolio. You can also nurture the work by automating processes that can make the end output better. I've already mentioned an example of how this is done with sound. In film also, utility tasks such as color correction can be automated. This frees up time for creatives to focus on story structure. D stands for defense. In creative projects where there are a lot of stakeholders, you can use AI to help imagine personas providing insights in how someone might view your idea. By testing your existing concepts, you can use these tools as a sounding board so that you can address potential concerns when sharing a concept for the first time. S stands for share. AI is a tool you can share your work with to help it learn so that you are free to either produce more or fine tune the details. Also, when we look at the design of some of these AI apps, we'll see they are built on communities where your work in prompts can be used by others for their own creations and vice versa. AI adds to the already massive share economy. Now that we know the various ways AI can help with our creativity through the fines framework, let's start to explore case studies and how we can put this all into action.