Marketing: Customer Segmentation
With Doug Ladd
Liked by 1,142 users
Duration: 59m
Skill level: Beginner
Released: 8/20/2020
Course details
Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.
Skills you’ll gain
Meet the instructor
Learner reviews
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Katherine Meyer
Katherine Meyer
Vice President | Group Account Director | Client Partner - 15+ years of experience in Digital Marketing | Helping B2B and B2C companies establish…
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Smith Sibale
Smith Sibale
Optimisation Manager - Factory at Illovo Sugar (MW) Ltd | GIBS MBA Candidate | PDBA GIBS
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Ryder Berens
Ryder Berens
Senior Transfer at California State University Channel Islands 👨🎓| Aspiring Accountant 📝 | Seeking to leverage my experience in Finances
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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