Aleyda Solís’ Post

Discover how one-third of searches are navigational, zero-click answers are dominating, and why being the brand matters more than chasing endless SEO permutations... 🚀

For years, search has meant Google. But now a new wave of AI-powered search engines are becoming a rival that breaks those ties and offers a quick and personal search. Perplexity takes the lead in turning a search into a conversation. The point is that perplexity makes more than just pointing to links; it makes the answers, and with it, researching, feel more intuitive and engaging. 👉 https://www.perplexity.ai/ You.com brings customization to a whole new level. It personalizes search results according to your preferences and interests to provide an experience that grows with you. The Pro version enables you to use many popular AI models to receive the most refined results. 👉 https://you.com/ Andi might be the nicest of them all. With its Read, Summarize, and Explain features, it simplifies complex topics by delivering easily digestible information—free from the buzz of ads. 👉 https://andisearch.com/ These platforms leverage advanced AI for a smarter, more efficient way to search. And although Google does stand as a giant, these contenders are proving there's still room for innovation in how we find things online. Curious enough to want to try it out? You just might find yourself using Google a little bit less.

Do you remember when Google Search was just a straightforward list of text links? Google has brought back that simplicity with a new classic search mode. This mode strips back all the extras – no images, no shopping results, no AI-generated answers – just a clean list of text-based links. You can find this new mode under the 'More' option just below the search bar. Over the years, Google Search has evolved, adding many features such as typo suggestions and different search modes (images, news, videos). However, not all changes have been embraced. Sponsored ads and the recent AI-powered 'Search Generative Experience' (SGE) have left many longing for the simpler days of pure, straightforward search results. The response on social media has been overwhelmingly positive. Many users have expressed their relief and excitement about this back-to-basics approach. For business owners who may feel apprehensive about the rapid pace of AI advancements, this move is a reassuring return to simplicity and user preference. This throwback to classic search is a reminder that sometimes, less is more. Have you been missing the straightforward search experience? Give it a try and let us know your thoughts! #BarnsleyIsBrill #Google #Search

A year ago I was in NYC, chatting with publishers about AI and asking questions about its potential to break the entire system media outlets rely on for web traffic. I appreciate the way The New York Times continues to cover a story that has the potential to impact their livelihood. My takeaway? - According to this article, my experience with AI summaries is similar to Google's findings that, "users who were shown A.I. overviews tended to conduct more searches, and visited a more diverse set of websites. They also said that the links that appeared in A.I. overviews got more clicks than the links that were displayed on traditional search results pages." - Some analysts are predicting double-digit decrease in traffic to publishing websites in 2026, but my guess is that the specialists will fare far better than the generalists. Digital-first outlets within the outdoor and adventure space have spent years cultivating dedicated audiences and delivering expert insights into products, people and places and this expertise will help them rise to the top. What are your thoughts? Any predictions? https://lnkd.in/gCw_T3gd

Beginning today, Google's AI Overviews will begin rolling out to everyone in the U.S., with more countries coming soon. These are AI-generated summaries that appear at the top of Google search results, aiming to give you quick answers to the more complex queries. Brands can expect this move to shake up paid search by making ad space more competitive and clicks less frequent. Read more on the launch here: https://lnkd.in/e_ddMQbc

🤖 Google rolled out AI Overviews (previously SGE) in beta not too long ago, placing AI-generated summaries at the top of search results for certain queries. Interestingly, the immediate response was mostly negative, and social media has since become filled with examples of the algorithm generating incorrect and even dangerous advice. No wonder so many people were looking for ways to turn it off! Liz Reid, Google’s head of search, has since said in a blog post that the company has made adjustments to the feature after screenshots of its errors went viral. 🗣 For those of us in digital PR, this issue raises some big questions, but fortunately still highlights the need for circulating safe and reliable information from legitimate experts. Solid digital PR content can build trust, boost brand awareness, and adapt to whatever Google throws at us next. And if that helps clients pop up in AI searches down the line, that’s always a bonus! #AIOverviews #SGE #DigitalPR #GoogleUpdates #SearchTrends #BrandAwareness

Attention Google users - there's a handy new search filter in town! Google has just introduced a "Web" option that lets you see the classic text-based search results, instead of the AI-generated ones. Now, don't get me wrong - Google's AI-enhanced search is pretty impressive. The AI can serve up concise answers, helpful snippets, and even visual elements. But some folks still prefer the old-school look of plain web links. That's where the new "Web" filter comes in. Just click on it, and you'll get the traditional list of blue text links to various websites. No frills, just the good ol' Google search experience. This new feature is all about giving users more choice and control as AI continues to shape the search landscape. Google knows some people aren't ready to fully embrace AI-powered results just yet. The "Web" filter is their way of keeping everyone happy. Of course, the AI-enhanced search isn't going anywhere. Google is committed to making their search smarter and more intuitive with the help of artificial intelligence. But they're smart enough to know not everyone wants that - at least not right away. So whether you're an AI enthusiast or a traditionalist, Google's got you covered. Fire up that search bar and give the new "Web" filter a try. It's a simple but handy way to customize your Google experience. #GoogleWebFilter #AIvsClassicSearch #SearchEvolution #Digibble #UserChoice

The second-ever edition of Marketing Radar is here, and it’s all about Google. In case you missed it, here’s a recap: 🔎 Google is rolling out AI for search results 💡 Takeaways from this year’s Google I/O ⏸️ Google is pausing low-activity keywords 📢 Google introduces Performance Max for Websites Didn’t see it in your inbox? Sign up here for future issues: https://lnkd.in/gnybJJTG

Lots of content about new entrants to the Search market recently. Even Meta want a piece of the pie. Reality is we will most likely continue to use multiple portals and sites to find information. And those of us who want to be found in search engines will need to optimise for all platforms. Yes, even for Bing. Try this query "how to get included in AI search " on all 3 searches. The answers are effectively the workflow for optimising for search results in Google, lol. So, the moral of the story is, just produce good quality, relevant content that your customers need.

Google’s AI Overviews (SGE) will be rolling out to all US searchers by next week! This was recently announced at Google I/O on Tuesday, May 14th. AI results will not show up for all searches, but rather for ones where Google thinks the AI result adds value or answers a more complex question. This has been an ongoing experiment and nobody was sure when (or if) Google was going to push it live. Now it’s here! I’m interested to see what Google discusses on May 21st in Google Marketing Live and the impact this will have on paid Google advertisers. #sge #google #digitalmarketing Here is a picture of SGE telling us what SGE is