Special thanks to our Head of Video & Partnerships, Stacey Weibrecht, Sally Lee from Canvas Worldwide, and Shailley Singh from IAB Tech Lab for sharing their knowledge at #CTVConnect! Here’s what they discussed: 🔐 PAIR eliminating the need to pool data with other advertisers, ensuring the protection of first-party data. 🚀 PAIR being adopted by 20K+ publisher domains, including NBCUniversal and The Walt Disney Company 💲PAIR unlocking first-party data potential, as demonstrated by Hyundai Motor America's 8% reduction in cost-per-reach using PAIR-based audiences.
When Sally Lee is involved... we know it's worth the listen!