Multichannel Marketing Communication

If my CEO asked me to bring $1000 MRR by tomorrow 5PM, here’s exactly how I’d do it. No fluff. No theory. Just actions that actually move the needle. First, the math: $1000 MRR = 5 deals at $200/month. Or 10 deals at $100/month. Assuming: 20% close rate after conversation 10% reply rate on first touch 30% pickup rate on cold calls I need about 400 multichannel touches to be safe. Not impossible. But no time to waste. Here’s the plan: 1️⃣ List Building (3 hours max): → Define ICP: SaaS founders with 5–50 employees, $500k–$5M ARR → Pull 300–500 contacts using Linkedin Sales Navigator or Clay → Verify emails via lemlist or NeverBounce by ZoomInfo - Enrich phone numbers using Lusha or lemlist No random contacts. Only high buying-intent people. 2️⃣ Offer Crafting (1 hour): The message is simple: “Hey [FirstName], noticed [specific pain point]. Helping [similar companies] fix this with [outcome]. Can show you in 5 mins if you want.” No links. No PDFs. No decks. Just a conversation starter. 3️⃣ Channel Strategy: Forget cold emails alone. Go full speed on: → LinkedIn DMs → Cold calls → Cold emails (only if no reply elsewhere) Tools: lemlist (for multichannel outreach and automation) Pipedrive or HubSpot (to track conversations) The goal before noon: 150 LinkedIn DMs 100 cold calls 150 cold emails Personalize the first line. Automate the follow-ups. 4️⃣ Execution: 8AM–12PM: Prospect 12PM–1PM: Lunch + quick reply check 1PM–5PM: Qualification calls + Closing Speed-to-call is king. If someone replies, call them within 5 minutes. Book same-day meetings. Not “next week.” 5️⃣ Pitch Framework: Ask: “What’s your #1 priority today around [pain]?” Then pitch: “Here’s how we solve it. Here’s the price. You can start today. Want to see it live?” Simple. Direct. No overtalking. 6️⃣ Closing: Send Stripe link,Docusign, or PandaDoc quote on the call. Push for same-day signature. If they say “let me think,” ask: “What’s missing for you to decide today?” 7️⃣ Follow-up (4PM): Use manual LinkedIn voice notes for high touch follow-up. One follow-up nudge can close the deal. In short: 400 touches → 25 conversations → 5 closed deals → $1000 MRR. All inside 24 hours. Speed wins. Volume wins. Clarity wins. If you had to bring $1000 MRR by tomorrow, how would you approach it?

In the last 3 years, I've talked to 300+ SaaS founders. Initially, my focus was solely on LinkedIn content marketing to drive inbound growth. Despite solid engagement and impressions, actual lead conversions remained elusive. I asked to dive deeper, collaborating closely with sales, product marketing, paid media, and SEO teams. That's when it became clear: Messaging was fragmented. The founder's vision differed from the sales team's narrative, marketing positioning was inconsistent, and content wasn't converting effectively. Here’s the strategic framework we implemented to solve this: → Narrative Alignment: We unified messaging across all teams, aligning brand storytelling with sales conversations. → Integrated Inbound-Outbound Strategy: Combined targeted outreach with educational content to capture high-quality leads. → Intent-based SEO: Enhanced discoverability by aligning content precisely with buyer intent, driving organic conversions. → Engagement Automation: Automated nurturing to proactively manage and convert interest into leads. → Strategic Community Building: Cultivated active communities around clear brand missions, fostering advocacy and referrals. This integrated, multi-layered approach transformed fragmented efforts into a cohesive, high-performing growth engine. P.S.: If you're a SaaS founder wanting to align your brand messaging and amplify your inbound growth strategically, let's connect.

🚘Strategic Partnerships: The New Horsepower Driving the Automotive Industry – #IAA2025   The future of the automotive industry is not being built in isolation. It is being co-created through bold, strategic partnerships that define who will thrive in this age of transformation.   The newly published #MHP Mobility Study 2025 shows: partnerships are increasingly becoming a decisive factor for competitiveness. While 73% of US manufacturers and 57% of Chinese players already see partnerships as absolutely critical to their success, just over half (52%) of European companies share the same conviction.   Europe is on the right track – but still has room to catch up if it wants to keep pace in global competition.   We see this vividly at IAA MOBILITY 2025 in Munich, where the spotlight is on software alliances shaping the future of the software-defined vehicle. This is where partnerships unlock the true impact: faster innovation, smarter platforms, and a collaborative edge in global competition.   What strikes me most in the study is the difference in mindset: while US players leverage partnerships as an engine of innovation, too many European companies still focus primarily on cost-cutting and risk-sharing.   It’s time to shift the lens. Partnerships must be about technological leaps, market access, and growth. At MHP – A Porsche Company, we believe the winners will be those who learn to manage partnerships as professionally as their production and sales processes – building networks that share values, mitigate risks, and create tangible win-win outcomes.   💡My key takeaway: collaborative advantage is the new competitive advantage. The future belongs to ecosystems, not lone wolves.   I look forward to discussing this: How do you see partnerships transforming the automotive industry?   #Mobility #AutomotiveIndustry #SoftwareDefinedVehicle #Partnerships #Innovation #FutureOfMobility

I haven't typed a full paragraph in months. Most founders are still grinding out content the hard way. Meanwhile, I'm creating more efficiently using voice and AI systems. Content creation shouldn't come with burnout. Here's how I create 30 pieces instead: 1. Voice-First Creation I speak my ideas instead of typing them. Voice is faster than fingers and captures natural conversational flow. AI transcription tools turn my thoughts into polished content instantly. 2. The 3-Tool Content Engine Tool 1: Voice recorder for raw idea capture during walks or commutes. Tool 2: AI transcription that turns speech into structured drafts. Tool 3: Content optimization AI that adapts one idea across multiple platforms. 3. The Secret Content Checklist Before any content goes live, it passes through 5 systematic checks. Hook strength, value delivery, platform optimization, engagement triggers, and call-to-action clarity. Quality control happens through systems, not hope. 4. Content Multiplication System One 10-minute voice recording becomes 30+ pieces of content. LinkedIn posts, Twitter threads, YouTube scripts, newsletter sections. Each optimized for its platform while maintaining core message integrity. 5. Batch Production Days I record all content in focused 2-hour sessions. Then AI handles the heavy lifting of adaptation and optimization. Creation becomes systematic instead of reactive. The result: Content creation that scales without burning out the creator. Most founders create content. I systematize content production. Your voice is your competitive advantage. AI can optimize and multiply, but it can't replace your unique perspective and experience. Stop typing yourself into burnout. Start speaking your content into existence. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to learn how to create content the easy way? Get my free AI course that shows you the systems that helped me scale my businesses with AI automation. Join here: https://lnkd.in/eVfUj42h 

ABM tech. It's tempting to chase the latest shiny tool, right? But I've learned that features alone don't win. Integration does. Think of it like building a kitchen. You could have the best oven, fridge, and stove. But if they don't work together, you'll have a mess. I've seen companies with many ABM tools, but the data doesn't connect, and the teams can't collaborate, resulting in not so good ABM results. The key is a unified platform. I mean one that connects your CRM, marketing automation, intent data, and personalization tools. Imagine this... Your intent data shows a target account is researching your solution, and your CRM automatically picks that up and updates this account's profile. Then, your marketing automation triggers a personalized email while your sales team gets real time alerts. That's what I mean by integration. And that's power. It's like having a GPS for your #ABM strategy. You know exactly where you are and where you're going. Of course, this requires careful planning. Start with your data. 👉🏾Where does it live?  👉🏾How does it flow?  👉🏾Which systems need to talk to each other? Tools like Zapier or Workato can help with these integrations. They can connect disparate systems and automate workflows. But don't forget the human element. Your teams need to be aligned. They need to understand how the tech stack works. They need to use it effectively. #b2bmarketing #marketingstrategy

We analyzed 650M candidate profiles and discovered something shocking: multi-person outreach sequences increase response rates by 2X, yet only 20% of recruiting teams use this approach. Most teams are doing recruiting outreach completely wrong. They have one recruiter send all messages in a sequence. Candidates ignore them. At Gem, we've tested this obsessively across thousands of companies. The data is clear. Here's what actually works: 1. First message: Recruiter introduces the opportunity 2. Second message: Hiring manager shows personal interest ("I was catching up with Nolan from recruiting, who mentioned your name...") 3. Third message: VP or executive adds credibility It works because it turns cold outreach into something that feels high-touch and personal. For startups without established talent brands, this is even more critical. When passive candidates are evaluating YOU more than you're evaluating them, having multiple team members vouching for them makes all the difference. We tested dozens of sequence variations. The highest performer? A 4-stage sequence using email (not InMail) with 3 follow-ups from different people. This approach increased positive response rates by 68%. I saw this firsthand at Gem and before that at Dropbox. The best recruiters always leverage hiring managers in outreach. Everyone else is leaving responses on the table.

If you’re in B2B selling a product or service in the $10K–$80K ACV range, read this 👇 When it comes to Cold Email, Founders often don’t know where to start.   You’ve got a solid product. You’re closing deals. Now you’re asking: “How do we turn this into something scalable?”   That’s when the marketing rabbit hole opens up: SEO? LinkedIn Ads? Google? TikTok? Cold Email?   After working with 50+ B2B companies at SalesCaptain, here’s what I've seen: Most channels work when it comes to marketing, but not all of them work for everything.   Let’s benchmark them based on what matters 👇 (Cost, Speed, Targeting, Scalability, and ROI)   📬 Cold Email & Outreach 💸 Low cost (just tools + time) 🎯 Super efficient targeting (job title, industry, company size) ⚡ Fast results (you can book meetings within days) 🚀 High ROI (especially with $10K–$80K deals) 🧠 Scales with smart systems, not ad budget   💰 Google Ads → Great for high-intent leads → High CPCs, intense competition → Works well if you already rank for your brand 📈 SEO/Content → Compounding returns (but painfully slow) 😰 → Not where you start if you need meetings next week 🎯 LinkedIn Ads → B2B targeting is 🔥 → So are the costs → Better for nurture than cold conversion 🎥 Social Ads (Meta/TikTok) → Great for DTC, not great for niche B2B → Requires a heavy creative + testing budget 🤝 Referrals & Partnerships → Highest conversion, warmest leads → But you can’t build a predictable pipeline off hope Cold Outreach shines when: ✅ You know your ICP ✅ You’ve got a clear problem-solution fit ✅ You’re ready to build a repeatable sales engine   It’s not a magic trick. It’s not spam. It’s targeted, strategic, and scalable when done right   We turned all this into a visual → check it out below 👇 📊 Save it. Share it with your Marketing Lead. Use it to plan your next move.   And if you want help designing an Outbound engine that books meetings on autopilot, let’s talk.  

The Power of Partnerships: Building Connections That Drive Startup Success 🤝 Hi everyone! Ankita here, excited to discuss how strategic partnerships can unlock incredible opportunities for startups. In today’s competitive environment, the right collaborations aren’t just helpful—they’re essential for scaling, innovating, and making an impact. Why Partnerships Are a Game-Changer With the right strategies, partnerships can transform the way startups grow, adapt, and thrive. Let’s dive into how startups can leverage meaningful collaborations: 🌟 Breaking Into New Markets Strategic partnerships help startups navigate unfamiliar markets faster and more effectively. Tip: Work with local businesses or organizations with established networks to gain market-specific insights and reduce entry barriers. 🌟 Innovating Through Collaboration Collaborating with complementary startups or established players can spark creative solutions and refine ideas. Tip: Pilot projects are a great way to test co-created innovations before scaling up. 🌟 Learning and Scaling with Mentors Partnerships with industry veterans or advisors bring invaluable expertise and open up new avenues for growth. Tip: Align with mentors who understand your vision and can provide guidance rooted in experience. 🌟 Enhancing Customer Experience Joint ventures with companies offering complementary services can elevate the overall customer journey. Tip: Co-develop solutions that add value for customers, creating a seamless experience. 🌟 Boosting Brand Visibility Collaborations with trusted brands amplify credibility and broaden reach. Tip: Explore co-marketing campaigns or events that position your startup alongside a respected name in your field. 🌟 Streamlining Operations Sharing resources like infrastructure or technology with partners can reduce costs while maintaining quality. Tip: Identify shared goals where combining efforts enhances efficiency for all parties involved. 🌟 Driving Social Impact Collaborating with mission-aligned organizations enables startups to amplify their contributions to societal challenges. Tip: Focus on partnerships that balance purpose and profit to create lasting impact. Moving Forward Together Startups grow stronger through collaboration. By building meaningful partnerships, we can share resources, exchange ideas, and collectively create more value. A well-planned partnership strategy isn’t just an advantage—it’s a catalyst for growth. 💬 What partnerships have shaped your startup journey? Let’s share ideas and learn from one another! #StartupGrowth #PartnershipsMatter #Collaboration #SharedSuccess #StartupStrategy

Meena ran a handloom saree business. Every piece was handwoven. Every thread told a tale. But the website? Plain. Technical. “Cotton. 5.5 meters. Made in India.” No one clicked. No one cared. One day, a friend said, “Your sarees have soul. But your brand has none.” That night, Meena rewrote everything. Not specs. Stories. “Woven by Lakshmi in Bhagalpur, who sings old Bollywood songs while spinning every thread.” “Dyed in turmeric, dried under a neem tree.” The sarees didn’t change. But the brand became poetry. Orders started flowing in, not because of discounts, but because people felt connected. People don’t want to just wear fabric. They want to wear meaning. Your story isn’t fluff. It’s your value, woven into memory. #BrandStorytelling #CulturalMarketing #MarketingThatConnects #sanjaysmarketingmantra

What does #grassroots community engagement mean to me? To me, this form of community engagement is about bridging practical action with long-term impact. Grassroots aligned work centers the lived experiences and knowledge of those most affected by systemic challenges, ensuring solutions are both relevant and sustainable. Without authentic involvement, top-down solutions risk and are quite often disconnected, perpetuating inequities rather than addressing them at their core. These grassroots centered solutions are about constructing systems that not only empower individuals to take action but also position them as integral players in driving broader societal transformations. Particularly in rural and historically divested regions, grassroots agricultural initiatives provide a critical intersection between practical innovation and environmental justice. These initiatives go beyond improving farming practices(and planting 🐘 🧄!)- they directly address systemic inequities by offering pathways to environmental resilience and economic self-sufficiency for communities often purposefully and unintentionally excluded from traditional forms of policy dialogues and workforce inclusion. The composition of a nation’s workforce is a direct reflection of societal priorities. A workforce centered on sustainable energy, efficiency, #Justice40, and inclusive economic opportunities signifies a deliberate investment in #futureforward thinking. The creation of green jobs is not merely an economic strategy, it is a technical and operational necessity for addressing pressing global challenges. When local expertise is cultivated and empowered through initiatives focused on clean energy or agricultural resilience, these communities are not just participants—they are and have been leaders in a systemic shift toward sustainability. The work that Project Blacc, FLIPP Inc and #Electrivive are engaged in is where community engagement becomes truly strategic—linking micro-level grassroots action with holistic macro-level policy, creating systems that are both resilient and replicable. If you only take one thing away from this post, know this: Community engagement is about interrogating and reshaping the systems that govern how we live, work, and interact with our environment. - How do we develop these systems to better serve marginalized communities? - How do we center existing Indigenous knowledge and leadership to guide climate resiliency efforts? - How do we scale existing workforce initiatives to reflect Justice40 values and mandates? - How do we craft a workforce that prioritizes both environmental sustainability and economic justice? So keep asking yourself and your peers the following question when you’re engaging in such topics: “How can we collectively ensure that engagement is not just reactive, but transformative in scope and scale?” #Grassroots #CommunityEngagement