Social Media Management

This is how Social Beat helped Clovia achieve a record growth I wanted to share some valuable insights from a recent project we took on at Social Beat, partnering with Clovia, one of India's top lingerie brands Clovia approached us to power their brand campaign during a highly competitive end-of-season sale period. Their goal? Drive revenue growth by establishing a stronger brand presence among their target female audience across India Here are some key results and learnings from the integrated strategy we implemented: Reach: - Targeted over 30 million relevant female users across metro and tier 2 Indian cities - Leveraged platforms like YouTube, Instagram, Disney+ Hotstar, dailyhunt Creative Approach: - Produced 30-second skippable videos, 15-second non-skippable videos - Regional language ads saw 66% higher view-through rates vs English Performance: - Generated over 236 million ad impressions across platforms - Increased revenue by 37% in website and 77% in App - Increase new users by 64% on website and 71% in App - Brand awareness lifted by 7.4% and Search Lift Study increased 150% The success validates how blending performance marketing and brand building amplifies results. Intelligent audience segmentation, regional customization, continual optimization and platform diversification were key Moving forward, we recommend: - A/B testing creatives for optimization - Frequently assess platform ROI to maximise budget efficiency - Maintain integrated strategy combining performance and branding In summary, data-driven integrated campaigns can achieve both reach and revenue objectives - even in crowded retail periods. Has your brand seen success after integrating digital branding? share your experiences in the comments! #agency #digitalmarketing #sales

Your social media KPIs are lying to you. 🫠💸 I’ve been tracking something across my client campaigns: the brands with the biggest budgets aren’t always winning. What separates the winners from the big spenders? TRUST. We’ve been measuring the wrong things. Likes, shares, and reach are vanity metrics. The real KPI that predicts success? Trust score. Here’s how I measure it for my global brand clients: → Authenticity Rate: Comments that feel genuine vs. generic → Consistency Index: Brand voice alignment across all touchpoints → Community Loyalty: Repeat engagement and user-generated content → Crisis Resilience: How your audience defends you when challenged 🕵️The internet has created millions of detective-consumers. They spot greenwashing from miles away. They call out pinkwashing instantly. They can smell a trend-chasing brand that stands for nothing. The brands winning today? They stopped chasing viral moments and started building relationships. 🫂They don’t copy-paste every trend. They create their own waves with authentic storytelling that connects their values to their audience’s lives. Here’s what most marketers miss: You can’t fake authenticity on social media if it doesn’t exist in your company culture. Trust isn’t a social media strategy - it’s an organizational commitment. When trust becomes your North Star, something magical happens: Your budget works harder, your content resonates deeper, and your community becomes your best marketing team ✨ The question isn’t whether you can afford to build trust. It’s whether you can afford not to. Building authentic brands that create real connections is what I do as a creative strategist. If you’re struggling to translate your brand’s true voice into social media success, let’s talk about how strategy beats spending every time! 💥

Why Early-Stage Companies Must Master "𝗞𝗻𝗼𝘄-𝗟𝗶𝗸𝗲-𝗧𝗿𝘂𝘀𝘁" to Grow Working closely with CEOs of early-stage companies, one thing consistently stands out: mastering "know-like-trust" is essential for growth. It’s simple, yet powerful. 𝗞𝗻𝗼𝘄: People need to know who you are. I once worked with a CEO who was eager to appear on industry podcasts but struggled because they were relatively unknown. We started by consistently sharing their insights on LinkedIn and through guest articles. -------------------------------------------------------- This established their presence, making it easier to secure podcast invitations. Consistent messaging across all channels was key. -------------------------------------------------------- 𝗟𝗶𝗸𝗲: They need to like what you offer. Authenticity is crucial. In this case, the CEO began engaging more personally with their audience, sharing not just business successes but also valuable lessons learned along the way. -------------------------------------------------------- Offering free value—through blog posts or webinars further strengthened this connection. -------------------------------------------------------- 𝗧𝗿𝘂𝘀𝘁: Finally, they need to trust that you’ll deliver. We showcased case studies and testimonials that highlighted the CEO’s ability to drive success for others. -------------------------------------------------------- Being transparent about processes and consistently delivering on promises built that trust. Quick responses to feedback and open discussions about improvements were also vital. -------------------------------------------------------- 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗻𝗮𝗶𝗹 𝘁𝗵𝗲𝘀𝗲 𝘁𝗵𝗿𝗲𝗲, 𝗴𝗿𝗼𝘄𝘁𝗵 𝗳𝗼𝗹𝗹𝗼𝘄𝘀. 𝗠𝗼𝗿𝗲 𝗱𝗲𝗮𝗹𝘀. 𝗕𝗶𝗴𝗴𝗲𝗿 𝗱𝗲𝗮𝗹𝘀. 𝗙𝗮𝘀𝘁𝗲𝗿 𝗱𝗲𝗮𝗹𝘀. For early-stage companies, "know-like-trust" isn’t just a framework; it’s the foundation of a successful brand. Are you focusing enough on building these pillars? #chiefmarketingofficer #gtm #businessgrowth #brand  

I still remember this one post I made. It got over 150 likes in a few hours. People were dropping fire emojis and “So good!” comments. I thought — “Wow, this one really popped.” But when I checked the back-end: 🔇 No link clicks 🔇 No profile visits 🔇 No DMs 🔇 No conversions That post looked good on the surface — but underneath? It did nothing. That’s when I learned the difference between vanity and value. 💅 Vanity Metrics: – Likes – Views – Comments (sometimes) – Follower count They look great in screenshots. But most of the time, they just boost your ego — not your results. They don’t tell you if your content worked. They just tell you that it was seen. 📈 Meaningful Metrics: – Saves → “This was useful” – Shares → “Others should see this” – DMs → “This made me think” – Link Clicks → “I want to know more” – Profile Visits → “Who posted this?” – Conversions → “I trust you enough to take action” These are the quiet signals that say: Your content made an impact. But here’s what most people still get wrong: They chase likes and comments…and completely ignore the clicks, saves, or the people watching silently but intently. So if your content isn’t going “viral” — but people are saving, clicking, or messaging you? You’re doing it right. Because the goal isn’t to go viral. It’s to be valuable. ✅ Likes feed the ego. ✅ Actions grow the business. ✅ Trust builds long-term impact. So next time you check your post performance, don’t ask: 👉 “How many people liked this?” Ask: 💭 “Did it help someone trust me a little more?” 💭 “Would they come back for more?” Because value is quiet, but powerful — and that’s what builds real growth. #SocialMediaMarketing #MarketingTips #ContentThatWorks #LinkedInForCreators #DigitalMarketingStrategy #MeaningfulMetrics #SocialMediaManager #ContentMarketingInsights

Marketing leaders sometimes ask me why I'm so bullish on social for B2B content distribution. Why? On social, you can: 🔸 Go from unknown to liked and trusted faster than on any other channel. 🔸 Test your brand's ideas and see what resonates. 🔸 Engage in social selling to back up your brand messaging with 1/1 conversations. But many businesses handcuff themselves because they: 🔹 quit before their work pays off 🔹 measure the wrong things 🔹 don't dedicate any resources Social is about building awareness and relationships. It's equal parts content strategy (posting) and engagement strategy (commenting and DMs). This is how you use it for growth. Content marketing is all about figuring out how to use content to make customers know, like, and trust you so they buy. And this can be done on social. And please, use zero-click content on social instead of just a sentence and a link to your blog post. Marketing is no longer about dragging customers to your blog or services pages through search. CMOs: if your business isn't selling on social channels, why not?

Q1 has been one of the strongest we’ve seen in years for the women’s apparel and accessory brands in our portfolio. Here’s what we’ve done differently going into 2025: 👉 Extended winter collections launched in early January. Instead of pushing Spring too early, we leaned into the season and focused on what was actually happening now — not what retail calendars say should be happening. 👉 Best sellers stayed in stock. Simple in theory, but with Chinese New Year closures, it was critical to get restocks in ahead of time to avoid inventory gaps during scaling periods. 👉 Post-holiday promos worked. January and February were ideal for running promos — lower CPMs and the perfect chance to move excess holiday or aging inventory before the new season kicked in. 👉 Less ad testing, more AI CRO. We focused on smarter on-site changes — navigation tweaks, optimized product pages, and strategic cross-sells — which boosted AOV and conversions. That meant we could rely less on ads and make every dollar go further. 👉 We consolidated campaigns. One campaign for both testing and scaling. Cleaner, faster, and more efficient — but this setup really only worked well for higher AOV products with shorter buying cycles. Not a one-size-fits-all, but a game changer where applicable. 👉 Re-tested UGC with no talking — just music + text. With over 80% of Meta and Instagram users scrolling with sound off, we repurposed underperforming UGC into silent, scroll-stopping videos that focused on visual storytelling and building social proof. No voiceover needed. 👉 DPAs are still winning. Especially for brands with a high SKU count. The key? Testing different product sets and collections until you find the one that clicks. Once you do, DPAs are some of the easiest campaigns to scale. 👉 Audience testing is back in the mix. While broad still dominates most accounts, some brands need a bit more direction — especially if the creative isn’t strong or the brand positioning isn’t clear. We’ve found interest-based and geo-targeted audiences (even down to just a few states) that outperform broader ones. Worth diving into where your customers actually live. Curios if anyone else is seeing the same results?

I googled a founder before a potential collaboration last week. What I found was painful. First result: A 3-year-old interview about his "revolutionary" product. Second result: An article about his company pivoting from the original idea. Third result: His outdated LinkedIn profile mentioning the old business. Meanwhile, his current company is crushing it.  But the internet doesn't know that. And it’s not supposed to know on its own if you don’t share it. This is not just with one or two founders, this is very common. The online reputation is still stuck in the past  While the business moves into the future. That article about your "failed" venture?  It doesn't mention you learned from it and built something better. That old interview about your startup pivot?  It makes you look indecisive, not adaptable. That outdated profile mentioning your previous role?  It's not showing the leader you've become. The problem isn't what happened before.  It's that your current story isn't being told. Prospects see your old narrative, not your new reality.  Investors see your past struggles, not your present success.  Potential partners see who you were, not who you are. Your reputation management can't be set-and-forget. It needs to evolve with your journey. Start creating fresh content that reflects your current position.  Share recent wins, insights, and lessons learned.  Update your profiles to match your present reality.  Get featured in articles about your actual success. And that's how you can make sure when people search for you, They find the founder you are today, not the one you were three years ago. Because your future opportunities depend on it.

People buy from brands they know, like, and trust. As the founder, you're the face of the brand. Here's why being active on social media is crucial: No matter your business or industry, connecting with people is key. When they see your posts and interact with you, they start to feel like they know you. → Your presence builds trust. → Your stories create connections. → Your updates keep you in their minds. Social media helps turn strangers into customers. It's a bridge from “just a company” to “a trusted friend.” Being active online shows you're real and relatable. Share your journey, your wins, and even your challenges. This makes your brand human. Engage with your audience daily. Answer questions, respond to comments, and show you care. People want to do business with someone they trust. And trust is built by showing up consistently. So, don't hide behind the logo. Step out, share, and connect. It starts with you. Be the face your customers know, like, and trust.

Stop paying thousands for reputation management services. Every few months, we get an email asking for reputation management help when a negative article pops up on someone’s search results. Almost every time, today’s best practices can be summarized in a few core recommendations, assuming your brand search plus "BRAND reviews" are the ones impacted. Step zero, be a good product. Simple as that. Assuming you pass step zero, move forward to step one. Step one, create a “reviews” page on your website, typically with a /reviews/ path. Own the conversation by curating great, authentic reviews from your customers. Link to this sitewide, at least in your footer. You’ll almost certainly rank first for this term.  Step two, search the brand terms of several companies or people like you. See what ranks page one on their brand terms. These same pages typically make topical sense for you to also have, and will rank well with a baseline level of content. The reason is that your typical buyer will engage with them, driving CTR and higher rankings. Examples: a Crunchbase page, BuiltIn, LinkedIn, X, Instagram, YouTube, TikTok, Glassdoor, Google Play, Trustpilot, etc. Create these pages for your brand name, then link to them sitewide as “pages to follow” if applicable. If not, find other places on your site with authority you could mention them from. This will give them an equity and importance boost that can outrank negative results. Step three, advertise on your brand terms. Push down negative results and own the conversation in a way you can control. As AI drives more homepage traffic, this becomes even more justified. Finally, proactively generate reviews at all times. Don’t wait until you have to play defense to play offense, and a positive review on your buyers' preferred platforms will always have value. Are there additional edge cases to manipulate Google News in an ephemeral way? Sure. But for the most part and 95% of the inquiries we receive, the above is the right move. Act accordingly.

85% of consumers trust online reviews as much as personal recommendations. Your online reputation is your brand’s lifeline. A single negative review or harmful comment can spiral into a PR nightmare if left unchecked. But here’s the truth: Managing your reputation isn’t just about fixing issues—it’s about protecting your brand’s credibility and trust. Here’s how to take control of your online narrative: 1. Own Your Mistakes ↳ Mistakes happen—it’s how you handle them that matters. • Admit the issue, apologize, and explain the steps you’re taking to fix it. • Transparency and accountability go a long way in rebuilding trust. 2.  Build a Strong Online Presence ↳ Your content is your best defense. • Create profiles on platforms like Facebook, LinkedIn, and Instagram. • Keep them active with engaging posts to push negative content down in search results. 3. Address Negative Content ↳ Don’t ignore bad reviews or harmful comments. • Reach out politely to request removal. • If that’s not possible, counteract it with positive blogs, social posts, or videos. 4. Start Blogging ↳ A blog showcases your expertise and keeps your brand relevant. • Publish regularly to improve search rankings. • Share insights that resonate with your audience and highlight your strengths. 5. Leverage the Power of Video ↳ Videos grab attention and rank well on search engines. • Create a YouTube channel to share customer success stories or product highlights. • Authentic videos can humanize your brand and drive engagement. 6. Monitor and Respond ↳ Reputation management doesn’t stop—it’s ongoing. • Set up Google Alerts to track mentions of your name or business. • Respond quickly to comments and reviews—good or bad—to show you care. Your online reputation is often the first impression potential clients, partners, or employers get of your business. By being proactive, transparent, and consistent, you can transform challenges into opportunities and ensure your brand remains trusted and respected. What’s your approach to managing your online reputation? Let’s discuss in the comments! If you found this valuable: • Repost for your network ♻️ • Follow me for more insights on brand reputation • Join 25,500+ subscribers for actionable tips to protect your brand: https://lnkd.in/edPWpFRR #ReputationManagement #BrandStrategy #OnlinePresence