Medium

Aaron Dinin, PhD

Featured Book

The Krzyzewskiville Tales

The Krzyzewskiville Tales

An exploration of one of the most famous traditions in sports with a cheeky, literary twist.

2005

Stories

Pinned

In

The Startup

by

Aaron Dinin, PhD

·

Sep 3, 2020

The Real Reason Nobody Is Buying Your Startup’s Product

If you’re struggling to sell a product, chances are you’re overlooking the biggest problem.

The Real Reason Nobody Is Buying Your Startup’s Product

Pinned

In

The Startup

by

Aaron Dinin, PhD

·

Feb 10, 2022

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

Every entrepreneur knows that most startups fail, but very few of them actually understand why.

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

1d ago

Beware of Your Happiest Customer

Enthusiastic users can be great sources of feedback, but they can also mislead you in suprising and unexpected ways.

Beware of Your Happiest Customer

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

4d ago

The Most Surprising Question VCs Like Asking Founders

The best investors are looking for founders who aren’t actually as devoted to working as you might think.

The Most Surprising Question VCs Like Asking Founders

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Nov 5

Do You Understand the Real Reason for Raising Venture Capital?

You’d be surprised by the number of founders who obsess over VC funding without knowing what it’s actually for.

Do You Understand the Real Reason for Raising Venture Capital?

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Nov 2

The Most Important Part of a Startup Is the Part Nobody Wants to Build

There’s a reason some incredible products fail while seemingly mediocre ones become billion-dollar businesses.

The Most Important Part of a Startup Is the Part Nobody Wants to Build

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Oct 29

You Won’t Raise Venture Capital Until You Learn This One Simple Lesson About Investors

The founders who are most successful at fundraising take a completely different approach to their investor pitches.

You Won’t Raise Venture Capital Until You Learn This One Simple Lesson About Investors

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Oct 26

What Successful Businesses Actually Look Like as Startups

The billion dollar business you’re hoping to build would have looked unrecognizeable as a startup.

What Successful Businesses Actually Look Like as Startups

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Oct 22

Learn What a Good “Employee #1” Looks Like Before Hiring Yours

The first hire for your startup can be the difference between massive success and epic failure.

Learn What a Good “Employee #1” Looks Like Before Hiring Yours

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Oct 19

The 3 Things I’d Do Before Spending $10,000 on Marketing

If you don’t know how to use paid advertising properly, you’re just burning cash.

The 3 Things I’d Do Before Spending $10,000 on Marketing

Aaron Dinin, PhD

Aaron Dinin, PhD

Book Author

Friend of Medium

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech