Medium

Amita Wadhwani

she/her

Amita Wadhwani

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Aug 18

Your Brand may Rank on Google — and still be Invisible to AI

Search is changing from “Who ranks first?” to “Who gets mentioned, trusted, and cited?” And that changes what brands need to do next.

Amita Wadhwani

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Jun 24

Social Proof in Marketing: Why We Trust What Everyone Else Is Buying

Have you ever chosen a restaurant because it was crowded? Booked a hotel because it had hundreds of reviews? Did you select a dentist…

Social Proof in Marketing: Why We Trust What Everyone Else Is Buying

Amita Wadhwani

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Apr 7

Why Your Marketing Needs Scaffolding, Not More Content

There’s an idea in marketing that seems logical, but it can quietly ruin your results: “Let’s reach as many people as possible.” It sounds…

Why Your Marketing Needs Scaffolding, Not More Content

Amita Wadhwani

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Mar 27

How Stories Help You Find Meaning in Life. Understanding the Belly of the Whale.

Most people think stories are just… stories. Something to read. Something to pass the time. But what if every story you’ve ever heard —…

How Stories Help You Find Meaning in Life. Understanding the Belly of the Whale.

Amita Wadhwani

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Mar 26

Most People Don’t Have a Strategy. They Have a To-Do List (Stop Trying to Win Everywhere)

Two people sit down to play a game. One is playing Ludo — rolling dice, hoping for the right number, waiting for luck to move things…

Most People Don’t Have a Strategy. They Have a To-Do List (Stop Trying to Win Everywhere)

Amita Wadhwani

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Mar 25

Why Smart People Still Make Bad Decisions (This Will Surprise You)

Your brain is powerful — but it’s also lazy. Every day, it takes thousands of shortcuts to save energy. Suppose you’re scrolling through…

Concept illustration of fast vs slow thinking with brain split and person struggling with decision making

Amita Wadhwani

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Mar 9

After reading Alex Hormozi’s $100M offers, I understood why some businesses print money

The Psychology of Irresistible Offers: Lessons Inspired by Alex Hormozi’s $100M Offers

After reading Alex Hormozi’s $100M offers, I understood why some businesses print money

Amita Wadhwani

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Jan 30

Craft in the Real World: How Culture, Power, and Audience Shape Modern Writing

(Matthew Salesses on Identity, Power, and the Politics of Storytelling)

A woman in a white shirt sits by a café window, writing in a notebook at a wooden table with a cup of coffee beside her, capturing a quiet moment of reflection and creative writing.

Amita Wadhwani

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Jan 27

How to Find Someone’s Email Address (Without Being Creepy or Wasting Hours)

Ever tried to reach out to someone important and felt like you were barking up the wrong tree?

Business professional standing in a bright office with floor-to-ceiling windows, holding a laptop and a magazine, dressed in a white blouse and black trousers, smiling confidently.

Amita Wadhwani

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Jan 26

How to Write Stories That Earn Their Endings

(Learn to balance Emotion and Structure in Storytelling inspired by Robert McKee)

Professional studio portrait of a woman smiling confidently, holding a film clapperboard in one hand and a script folder in the other, wearing a smart-casual beige shirt against a soft neutral background, representing screenwriting and filmmaking.

Amita Wadhwani

Amita Wadhwanishe/her

I write blogs inspired by books and real life, covering business, marketing, productivity, health, self-growth, society, tech, spirituality, fiction, and more.

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