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Andre Simha

Andre Simha

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Aug 11

From Pizzeria Parties to Global Ports: Reflections on 37 Years at MSC

It was the early 1990s. The room was filled with the screeching sound of a dial-up modem connecting Geneva to South Africa.

From Pizzeria Parties to Global Ports: Reflections on 37 Years at MSC

Andre Simha

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Aug 11

Does Shipping Already Have Its Rosetta Stone?

In 1799, a Frenchman in Egypt discovered a slab of stone that changed history forever.

Does Shipping Already Have Its Rosetta Stone?

Andre Simha

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May 27, 2024

It’s Time to Change the Way we Look at Innovation in Shipping

For many, innovation represents large-scale change and transformation; ground-breaking technological inventions or radical shifts to the…

It’s Time to Change the Way we Look at Innovation in Shipping

Andre Simha

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Mar 26, 2024

How Artificial Intelligence is Reshaping the Shipping Industry

Since ChatGPT rocketed to the mainstream in late 2022, AI has jumped into public focus. But there’s more to AI than large language models…

How Artificial Intelligence is Reshaping the Shipping Industry

Andre Simha

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Sep 30, 2022

What Playing Music Taught Me About Shipping

Music has always been a big part of my life.

What Playing Music Taught Me About Shipping

Andre Simha

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Jul 28, 2022

A Customer Experience That No-one Owns: How Data Will Change Shipping

This piece explores the second of five major themes affecting digitalisation in shipping — customer centricity. You can read the…

A Customer Experience That No-one Owns: How Data Will Change Shipping

Andre Simha

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Jun 21, 2022

What Shipping Can Learn from The Mechanical Turk

In 1770, the first automated chess player was created.

What Shipping Can Learn from The Mechanical Turk

Andre Simha

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May 20, 2022

Is Container Shipping Becoming ‘Digital-first’ Fast Enough?

At 7pm, I can order a pair of shoes from London, and by 2pm the next day, they’ll be at my front door in Geneva.

Is Container Shipping Becoming ‘Digital-first’ Fast Enough?

Andre Simha

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Apr 21, 2022

These 3 fears are slowing down digitalisation

In my last post, I explored the five major digitalisation themes in shipping, and with the help of your feedback and input, I will be…

These 3 fears are slowing down digitalisation

Andre Simha

·

Feb 28, 2022

The 5 Major Themes in Digitalisation and Shipping in 2022

What are the major themes for 2022 and beyond in shipping?

The 5 Major Themes in Digitalisation and Shipping in 2022

Andre Simha

Andre Simha

Father, bass player, shoeaholic, ex-CDO at MSC and Senior Advisor to the DCSA. I mostly write about the digitalisation of container shipping.

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