Anne Miltenburg·Sep 21, 2022I Used AI To Build A Brand Image Library. It Delighted and Frightened me.AI offers an unprecedented playground for brands. The pros, cons and ethical dilemmas are of a scale + magnitude that need to be discussed.A response icon2A response icon2
Anne Miltenburg·Jul 11, 2022Ballsy Ads: What Changemakers Can Learn From A Taboo-Breaking Men’s Grooming BrandWhile we were watching the Wimbledon finals this Sunday, my husband pointed out the commercial for a brand called Ballsy, which he had been…
Anne Miltenburg·Apr 11, 2022Do You Have Trouble Describing What It Is You Do? TED Speaker Titles Offer Some Helpful Clues.For many of the most interesting people I know, the most daunting question is a simple one: ‘What do you do?’.
Anne Miltenburg·Jun 23, 2021The Case Against Authentic Personal BrandsThe pursuit of an ‘authentic’ personal brand is causing stress and anxiety for many, while it isn’t the silver bullet it’s made out to be…A response icon3A response icon3
Anne Miltenburg·Feb 17, 2021How to think like a brand strategist (and act like one)If we want great ideas for change to grow, we have to invest in the skills we need to sell them better.
Anne Miltenburg·Aug 3, 2020It takes a village to build a brandShattering the myth of the Lone Brand Genius just might be what we need to get stronger brands for change off the ground.
Anne Miltenburg·Mar 15, 2020How to run a remote brand workshopHere is the guideline I wish I’d had five years ago.A response icon1A response icon1
Anne Miltenburg·Mar 15, 2020The blood, sweat and tears story behind the Brand Thinking CanvasThe Brand Thinking Canvas is not a complicated model, but it took me ten years to learn how to draw it.
Anne Miltenburg·Sep 24, 2019Why we can’t stop debating Purpose-marketing, and never shouldWe find ourselves enveloped in a trend that shows no signs of slowing down: ‘Purpose’ is on everyone’s lips, and every day it seems a new…
Anne Miltenburg·Oct 4, 2018Differentiate or die: five ways to stand out from the social impact crowdIn 2016, in an article for the Stanford Social Innovation Review, I wrote that social good will not be a differentiator forever. As…A response icon1A response icon1
