InAutotrader Product & DesignbyBen Smith·Jun 26, 2024Auto Trader Product & Technology — The Eras TourThis is a story that starts from humble beginnings, charting an incredible journey showing how one can evolve over multiple eras, always…
InAutotrader Product & DesignbyBen Smith·Nov 14, 2022Auto Trader Product Talks #1 — Confidence, Trust and increasing Conversion onlineAt the end of October we hosted our first Auto Trader Product Talks. This event brought together a group of product thinkers for an evening…
InAutotrader Product & DesignbyBen Smith·Jun 7, 2022People over processI’ve recently spoken with a few peers about how we organise and run our product and tech teams at Auto Trader, which seemed like a good…
InAutotrader Product & DesignbyBen Smith·Sep 14, 2021Auto Trader 2021 Product UpdateOver the last 18 months COVID-19 has accelerated a shift online that was already underway, but that without the pandemic would have…
InAutotrader Product & DesignbyBen Smith·Feb 16, 2021Overhauling the autotrader.co.uk navigationAt Auto Trader we operate in cross-functional teams comprising of Product Managers, Designers, Engineers & Data Analysts. We’re a very…
Ben Smith·May 1, 2020OKRs: The good, the bad, and the totally unachievableIn the Consumer Buying Experience Tribe at Auto Trader we’ve spent the past 18 months getting to grips with OKRs. This has been a bumpy…
InAutotrader Product & DesignbyBen Smith·Jan 20, 2020Optimising for a leaky bucketMost people will be familiar with the funnel metaphor for a product. Users enter at the top of the funnel, and as they move through the…
InAutotrader Product & DesignbyBen Smith·Dec 6, 2019Principle-led product design: how we’re bringing more confidence to car buyingWithin the Consumer Experience team at Auto Trader, everything we do is designed to make car buying easier and help buyers find the right…
Ben Smith·May 2, 2019Developing and executing on a strategy (for anything)There are lots of great books and blog posts about how to communicate mission and purpose, set strategy and measure performance. The more…
Ben Smith·Mar 21, 2016What do Kayne West and Mondo have in common?How Kanye West and Tom Blomfield are disrupting music and banking by applying lean start-up principles (as first predicted by Bowie 20…A response icon1A response icon1
