Medium

Roxi Nicolussi

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Roxi Nicolussi

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Nov 28, 2020

Backcasting: Creating a Strategic Roadmap from the Future

Note: this is a research excerpt from Roxanne Nicolussi’s “Bigger Thinking for Smaller Enterprises”, published in 2017 and licensed under…

Backcasting: Creating a Strategic Roadmap from the Future

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Roxi Nicolussi

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Mar 11, 2023

Creating a Service Blueprint: breaking down the ‘service as a theater’ example

Service Design is commonly described using the metaphor of a theatre show because of the clear distinction between the front stage and the…

Members of each piece analysing the blueprint.

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Roxi Nicolussi

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Mar 11, 2023

Your product isn’t (just) a product! The difference between Product Design and Service Design

If you are stuck behind a paywall, you can read this article here.

An illustration of an audience and a play on a stage including the usher, the costumer, and the stage-hands

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Roxi Nicolussi

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May 12, 2021

#NoFilter Series: From Puppy Face Filters to Algorithmic Assessments of Attractiveness — How AI and…

When I tried Snapchat’s puppy face filter back in 2015, I never thought the same technology would be considered the norm six years later…

#NoFilter Series: From Puppy Face Filters to Algorithmic Assessments of Attractiveness — How AI and…

Roxi Nicolussi

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Jan 24

Customer Journey Management is What Happens After the Workshop

So, you’ve read my articles on Service Blueprinting and the difference between product and service design. You have seen the value that…

Customer Journey Management is What Happens After the Workshop

Roxi Nicolussi

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Dec 30, 2025

What’s The Real Story? Turning Your Messy, Un-scoped Project Into a Portfolio Piece

When a past client reached out for a portfolio review, her request for feedback quickly turned into a game where she told me about a…

What’s The Real Story? Turning Your Messy, Un-scoped Project Into a Portfolio Piece

Roxi Nicolussi

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Dec 3, 2025

Design Leadership Demystified: Winning Hearts and Minds as a Designer

Earlier this month, I attended Peter Merholz’s Masterclass at the DesignX Community’s Design Leadership Summit. My biggest takeaway was the…

The Trust Equation

Roxi Nicolussi

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Nov 18, 2025

Why I Started Editing My Writing to Look Less ‘Robot’

I’ve noticed a tech-influenced behaviour change in myself…

Why I Started Editing My Writing to Look Less ‘Robot’

Roxi Nicolussi

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Dec 24, 2024

Read this when I’m dead

This isn’t a farewell letter or a will. It’s a statement of gratitude — a future-facing message to my loved ones.

Read this when I’m dead

Roxi Nicolussi

·

Nov 4, 2024

The Best Mistake I Ever Made

This is an excerpt from an interview I had with Vanessa Ogle from Authority Magazine that warranted its own post.

The Best Mistake I Ever Made

Roxi Nicolussi

Roxi Nicolussi

futurist, strategist and speaker — writes about life, tech, design, travel, entrepreneurship www.thebigbold.co

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