Dmitry Gaiduk·Mar 18, 2024The Convergence of Predictive AI and Human Insight in Market ResearchWe are stepping into a realm where market research isn’t solely about asking questions or observing consumers in their natural habitat…
Dmitry Gaiduk·Nov 21, 2023AI Creation, AI Validation: A Case Study of Coca-Cola’s ‘Masterpiece’Coca-Cola has recently revealed its latest installment in the ‘Real Magic’ brand platform with a captivating global ad titled…A response icon1A response icon1
Dmitry Gaiduk·Jan 31, 2022Why neuromeasurement needs to be part of a holistic research approachNeuromarketing is gaining in popularity for good reasons. It’s a different, more holistic method of research that is providing a truer view…
Dmitry Gaiduk·Dec 16, 2021Was the Peloton brand really damaged after a bad product placement in ‘And Just Like That…’?Peloton reacted fast with the ad ‘He’s Alive’ to avoid potential brand damage after the product placement. Did it help? Let’s figure it…
InUXReality BlogbyDmitry Gaiduk·Jan 28, 2020The difference between UX, CX, UI testing and what tools to use for each of themTo accomplish excellence when designing a mobile application we must concentrate our efforts on the UI, UX, and CX design. But we know…
InUXReality BlogbyDmitry Gaiduk·Nov 11, 201910 neuroscience tricks in design that help to improve user experience in mobile appsThere is a science that explains why particular designs attract attention and make peoples’ blood pump.
Dmitry Gaiduk·Aug 19, 2019How Can You Change Consumer BehaviorWinning “hearts and minds” of consumers have never been easy, and while contemporary marketers more or less learned how to win “minds,”…
InUXReality BlogbyDmitry Gaiduk·Aug 9, 2019Mobile User Experience Testing Guide: Tools and TipsThe user experience specialists (UX) lead the position in the design of websites and mobile applications focused on the client. Since UX…A response icon1A response icon1
Dmitry Gaiduk·Jul 25, 2019Neuromarketing Study: How to Measure Advertising Effectiveness To Influence Consumer BehaviorSuch rich and successful companies face a particularly sophisticated marketing challenge. The process of advertising production is fraught…
Dmitry Gaiduk·Jul 19, 2019Pros and Cons of NeuromarketingEvery Friday in our office we have a general meeting. It’s a time when we can share any news or any difficulties we are facing at work or…A response icon1A response icon1
