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Corina Stirbu

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Corina Stirbu

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Jun 9

Observations on how AI makes GTM teams faster, but also confused and expensive.

The AI era is a make-or-break moment for GTM teams — and a big part of it is how we redesign AI adoption, tools, budgets, team dynamics…

Observations on how AI makes GTM teams faster, but also confused and expensive.

Pinned

Corina Stirbu

·

Jan 28

Budget Follows Performance, Not Predetermined Splits

The logic behind the money you need to ask for: grounding budget decisions in unit economics, not ballpark estimations that look good on a…

Budget Follows Performance, Not Predetermined Splits

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Corina Stirbu

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Jan 19

You don’t need a pricing model; you need a full monetization strategy

Monetisation isn’t just about setting a price, and here’s why.

You don’t need a pricing model; you need a full monetization strategy

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Corina Stirbu

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Jun 24, 2024

Adding value at every step of the journey. A “how to” for your strategy

Creating a strategy in which the company integrates in their audience value chain is key. The market is saturated, competition is ruthless…

Adding value at every step of the journey. A “how to” for your strategy

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Corina Stirbu

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Apr 11, 2022

I’ve never considered myself a storyteller

Everyone is a storyteller nowadays. All marketers aim for this title or they are self-proclaimed storytellers, story tailors, and similar…

female photography with imaginary princess wand, cap and crown drawn around her

Corina Stirbu

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May 28

GTM Is No Longer a Launch Strategy. It’s Context

How context, fit, and sequencing matter more than speed before scaling

GTM Is No Longer a Launch Strategy. It’s Context

Corina Stirbu

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Feb 28

You Don’t Owe Anyone a Roadshow

On hustle culture, burnout, and relearning how to be more present outside of work.

You Don’t Owe Anyone a Roadshow

In

Startup Stash

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Corina Stirbu

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Feb 8

Why A Boring Strategy Wins (And How Discipline Overpowers Trends)

A radically simple take on why long-term strategy beats quarterly strategy resets, viral ideas, and the exhausting pursuit of shiny…

Why A Boring Strategy Wins (And How Discipline Overpowers Trends)

Corina Stirbu

·

Dec 9, 2025

The Human Edge. How To Stay Ahead In 2026

AI, algorithms, and endless apps can’t replace what people truly crave: clarity, value, and a human touch. Here’s the advantages you should…

The Human Edge. How To Stay Ahead In 2026

In

Artificial Intelligence in Plain English

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Corina Stirbu

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Nov 21, 2025

I asked 4 AI models what they think about taking ourselves too seriously

The responses were cruel: a tough reflection of our collective fixation with perfection and productivity culture.

I asked 4 AI models what they think about taking ourselves too seriously

Corina Stirbu

Corina Stirbu

Fractional CMO • Growth Strategy Advisor • GTM & Product Marketing Leader • Helping Tech Companies Scale from Strategy to Execution • corinastirbu.com

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