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Corinna Stukan

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The Insights Driven Product Manager: The Essential Guide to Mastering Product Metrics and Uncovering True Data Insights

The Insights Driven Product Manager: The Essential Guide to Mastering Product Metrics and Uncovering True Data Insights

The ultimate guide to mastering product metrics, getting better data insights and making more impactful product decisions - an Amazon #1 New Release.

2024

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InsightsDriven

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Corinna Stukan

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Jan 25

A Product Manager’s Guide to Business Metrics

How to gain confidence in commercial conversations: learn the essential business metrics that help Product Managers build business acumen…

A Product Manager’s Guide to Business Metrics

Corinna Stukan

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Sep 2

What Most AI Builders Skip: Customer Discovery Fundamentals for the Vibe Coding Era

The timeless principles of customer research and product validation for anyone building and launching new products with AI — and why they…

What Most AI Builders Skip: Customer Discovery Fundamentals for the Vibe Coding Era

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InsightsDriven

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Corinna Stukan

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Apr 21, 2025

How Product Managers Can Build Business Acumen and Grow Their Influence

In this article, I’ll share why business acumen matters, the common gaps, and how you can practically build this skill as a Product…

How Product Managers Can Build Business Acumen and Grow Their Influence

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InsightsDriven

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Corinna Stukan

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Apr 19, 2025

Finding Early Signals: The Key to Proactive Product and Business Success

In this video post I share real world examples and practical tips on how to use leading metrics to shift from reactive tracking to more…

Finding Early Signals: The Key to Proactive Product and Business Success

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InsightsDriven

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Corinna Stukan

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Jan 14, 2025

Leading vs Lagging Metrics: Differences, Pitfalls And How To Find Early Signals

When it comes to working with metrics, one of the most critical concepts to grasp is the distinction between leading and lagging metrics…

Leading vs Lagging Metrics: Differences, Pitfalls And How To Find Early Signals

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InsightsDriven

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Corinna Stukan

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Sep 12, 2022

How to build a data driven culture: Metrics to learn, not to manage

I once designed an application for a large construction and manufacturing company to help factory workers track the efficiency and quality…

How to build a data driven culture: Metrics to learn, not to manage

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InsightsDriven

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Corinna Stukan

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May 22, 2022

When to use quantitative vs qualitative data

I’ve been a huge advocate for gathering more data about how customers are using our products to drive better product decision making. In…

When to use quantitative vs qualitative data

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InsightsDriven

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Corinna Stukan

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Feb 24, 2022

Becoming product-led: how to measure value

Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still…

Becoming product-led: how to measure value

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InsightsDriven

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Corinna Stukan

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Sep 2, 2021

How to become more insights driven

The ironic thing about product teams trying to become more data driven is that most teams I have worked with over the years actually had no…

How to become more insights driven

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InsightsDriven

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Corinna Stukan

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May 24, 2021

The importance of good data practises

Most companies are sold on the idea to adopt more data driven ways of working by now. They know that data allows teams to make more…

The importance of good data practises

Corinna Stukan

Corinna Stukan

Book Author

Fintech CEO & Amazon #1 author. Teaching timeless product management & business skills for the modern product builder 📈 www.insightsdrivenpm.com

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